Before we dive into optimizing predictive analytics for images using #RealTimeML, at our neighborhood Email Service Provider, there are a few people we need to acknowledge. First, we would like to recognize the Stanford Digital Economy Lab and its managing director Christie Ko. Christie reached out to us to potentially write articles for them, and we talked about several topics in the world of Machine learning (ML). She found our blog here on CircleID and ... more
A recent study carried out by Governance Primer on behalf of the Universal Acceptance Steering Group (UASG) identified trends in the acceptance of all domain names in software hosted at Github, the largest open-source repository globally. This research builds on top of previous efforts aimed at identifying the underlying issues that result in problems when different applications need to handle Internationalized Domain Names (IDNs) and new gTLDs, particularly when it comes to email addresses. more
Perhaps, one of the most thrilling moments of any machine learning project for a data science team is learning that they get to deploy the model in a production environment. However, this can be a daunting task or a simplified one, if all the tools are readily available. Machine-learning (ML) models "require" deployment to a production environment to deliver optimal business value, and the reality is that most models never make it to production. more
Popular email editors today have no way to optimize for text length. An email marketer may attempt to build her content but has no idea whether that content is optimized related to word count for a specific industry/client. As it relates only to text length, does the email have too many or too few words. Currently, there is no built-in predictive model to inform her. Well, until now. Last month we described an evolutionary real-time data-driven process for email campaign builders to have at their disposal. more
Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. Many of the largest companies in the world still lack basic domain security protocols, making them prime targets for bad actors. An attack on a domain can lead to the redirection of a company's website, domain spoofing, domain and domain name system (DNS) hijacking attacks, phishing attacks, network breaches, and business email compromise (BEC). more
Email Campaign builders (marketers) are flying blind. I know ESPs are genuinely timely about rolling out new products for their marketers, but there is a colossal gap in adopting data science and MLops into the email campaign building workflow. Even MailChimp does not seem to have the answer just yet, and half-baked attempts over the years to optimize the subject line haven't been inspiring. more
Verisign is deeply committed to protecting our critical internet infrastructure from potential cybersecurity threats, and to keeping up to date on the changing cyber landscape. Over the years, cybercriminals have grown more sophisticated, adapting to changing business practices and diversifying their approaches in non-traditional ways. We have seen security threats continue to evolve in 2020, as many businesses have shifted to a work from home posture due to the COVID-19 pandemic. more
Has your organization recently received an email claiming to be from NABP's Internet Drug Outlet Identification Program (IDOI)? If so, it is possible that someone is trying to trick you. The NABP IDOI team's email account has recently been illegally "spoofed" by unaffiliated persons or organizations. Email spoofing involves the forgery of an email header so that the email appears to have originated from someone other than the actual source. more
Great article by the BBC about email vs. mobile apps in China -- and why email is losing out to the most popular apps. It's important for Westerners such as myself to remember that most of the world did not first interact with the Internet via desktop computer. In most emerging markets, people leapfrogged computers altogether on their way to using mobile apps. more
In part four of this series of posts looking at emerging internet content relating to coronavirus, we explore phishing. In times of crisis, cyber criminals invariably take advantage of the growing concerns of the public. In the case of the coronavirus, they have done so by sending phishing emails that play on the fears surrounding the spread of the illness. A number of reports have emerged of emails purporting to provide advice or assistance relating to COVID-19... more
During the last week, Google says it has been seeing 18 million malware and phishing emails related to COVID-19 daily. This, the company reported today, "is in addition to more than 240 million COVID-related daily spam messages." more
A recent piece in The Markup called Swinging the Vote? attempts to figure out how Google decides where to deliver political e-mail. They were startled to discover that only a small fraction of it was delivered into the main inbox, and a fair amount was classed as spam. They shouldn't have been. This is an example of the fallacy We're so nice that the rules don't apply to us, which is far too common among non-profit and political mailers. more
One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they're more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for that, at least whenever I've talked about timely and relevant, is that the recipient asked for mail from you in the first place. more
U.S. Department of Justice says federal authorities successfully carried out a "significant" coordinated effort to disrupt Business Email Compromise (BEC) schemes designed to intercept and hijack wire transfers from businesses and individuals. more
It's true, domain data has many practical uses that individuals and organizations may or may not know about. But most would likely be interested in how it can help combat cyber threats, which have been identified as the greatest risks businesses will face this year. Dubbed as the greatest bane of most organizations today, cybersecurity can actually be enhanced with the help of domain data. How? more
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