At its recent meeting in Seoul ICANN announced with great fanfare that it's getting ever closer to adding lots of new Top Level Domains (TLDs). Despite all the hype, new TLDs will make little difference... I agree with my old friend Lauren Weinstein that this is a tempest in a very expensive teapot, because all of the purported reasons that people want new TLDs have been proven false, and the one actual reason that a new TLD would be valuable has no public benefit. more
A domain name is a unique alphanumeric designation that facilitates reference to sets of numbers which actually locate a particular computer on the Internet. Domain names are a fundamental part of the Internet's user interface. Improving the usability of the Internet depends upon effective domain name policy. This study is intended to contribute to improvement in Internet usability for the end users of domain names. Benefits of more usable domain names include: higher sales, customer satisfaction and productivity, and reduced support costs. more
This post outlines the correct use of an outlet strategy, points out the value of such a strategy, and the advantages of executing the strategy through a new ICANN top-level domain (TLD) instead of a second-level domain name. Some companies need to signal a brand name with low prices and quality/utility, whether the strategy is for a primary or secondary corporate brand. A successful strategy has to explicitly include lower price and quality. Otherwise, with only a lower price, a brand owner would cannibalize the main brand and cause damage to brand equity. more
With the loud crashing of a traditional drum ceremony and an impromptu electric guitar performance by a young Korean whose rendition of Pachabel has been downloaded sixty million times on YouTube, the 36th meeting of ICANN was kicked off this morning (Korean time) by new CEO Rod Beckstrom and his fellow Directors and assembled one thousand or so participants. ICANN has always been about change, but the atmosphere in Seoul this week is charged with a sense of new challenges and new opportunities. more
Internationalized Domain Names or IDNs are back in the news. ICANN recently released a document entitled "Proposed Final Implementation for IDN ccTLD Fast Track Process"... In a nutshell, ICANN has now offered a path toward authorizing the adoption of ccTLDs in many countries' native languages. This marks a welcome advance for millions of Internet users who do not speak English or who do not use another language covered by ASCII. But with this advance comes some concerns. more
The introduction of new Internet domains to the global marketplace has the potential to dramatically grow the domain name marketplace, increasing the value of domain names, driving new demand for registry services and opening new markets for registrars and registries alike. Because VeriSign operates .com -- the legacy generic top-level domain (gTLD) -- many in the Internet community have assumed that we would oppose the introduction of new gTLDs. The truth is quite the opposite. more
This comment is being presented in my personal capacity and does not represent the views of my employer (Neustar, Inc.) and its subsidiaries or affiliates, or the Implementation Recommendations Team. Ok. I admit it. I supported the concept of a post delegation dispute resolution process for generic Top-Level Domains (gTLD) Registries. I served as the only gTLD registry member of the Implementation Recommendation Team (IRT) appointed by the Intellectual Property Constituency of the Generic Names Supporting Organization of ICANN. I was one of the authors of the IRT Recommendation in favor of a Post Delegation Dispute Resolution Procedure. more
Sometimes you get what you are asking for. And this seems to be one of those occasions... and the US government can give itself a pat on the back for having listened to other stakeholder opinions. For years the world of Internet governance has been seen as its own special corner of the technosphere, full of arcane acronyms and quiet power deals. Despite efforts to make ICANN and the broader Internet community more transparent and user-friendly, many observers, including many African governments, still saw the stage as too much of an insider's game -- with the ultimate insider being the US Department of Commerce. more
The much-anticipated New gTLD Draft Application Guidebook is out! ICANN has released Version 3. Lots of changes, some minor, some large. All worth reading if you're a potential applicant or just interested in the promise of new Top-Level Domains (TLDs). The public comment period clock started October 4, and runs until November 22 of this year. more
The imminent expiration date (September 30) of the joint project agreement between ICANN and the US government, establishing the US as unilateral supervisor over Internet's addressing and Domain Name System (DNS) operations, has rejuvenated the call for an internationalization of Internet oversight. The average Internet user, however, is unlikely to benefit from a change in the current status quo as both alternatives, full privatization and intergovernmental oversight, are bound to affect both the Internet's innovative power and the personal liberties enjoyed by its users. more
"Surprise, surprise, surprise!" is how Gomer Pyle would react to the news that the US government has allowed the JPA to expire, thus completing the transition of DNS management to ICANN. Plenty of skeptics doubted the US would let it happen, but today really is ICANN's independence day. more
The Internet Corporation for Assigned Names and Numbers (ICANN) has reached a major milestone today with a new agreement in place with the U.S. Department of Commerce allowing the organization greater independence and giving more countries oversight of the organization. more
Sixty-one businesses, organizations, and individuals, including many of the domain industry's major players, yesterday sent a letter to ICANN, detailing the reasons why new top-level domains are required without delay. If you're interested in top-level domains, or if you just want to understand why they are important to the Internet, this letter lays out the reasons clearly and succinctly, with a minimum of jargon. more
The Internet Corporation for Assigned Names and Numbers (ICANN) went before a Congressional panel this week to defend its plan to create an unlimited number of new Internet domains (like .web, .food, etc.) I was a witness at the hearing, which made one thing clear: the "consensus" on new Internet domains is not as strong as ICANN would have us think. more
At the end of this month, September 30th, the Joint Project Agreement (JPA) between the Internet Corporation for Assigned Names and Numbers (ICANN) and the U.S. Department of Commerce (DoC) will come to an end. While ICANN has affirmed its commitment in maintaining a long-term, formal relationship with the United States, talks of new changes and a more independent ICANN is intensifying as the expiration date is quickly approaching. For the next upcoming days, this page will be frequently updated with related news and updates. more