Web

Four Reasons to Move from .COM to Your .BRAND Domain

Ask Google, Amazon, AXA and hundreds of other brands: branded top-level domains are the future of the web. Since 2012, when the ICANN opened up applications for new TLDs, more than 600 businesses have submitted applications for branded TLDs.

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Are you a brand leader trying to figure out how to establish a sustainable and winning brand presence despite the rapidly changing environment? In the following video, Roland LaPlante, Senior VP and CMO of Afilias explains why a dotBRAND is the answer.

Social Networks Likely to Lose Grip on Brand/Consumer Conversations in Wake of New “Dot Brand” TLDs

New research from registry services provider Afilias reveals that the launch of branded generic Top Level Domains (gTLDs) will likely mark the start of a decline in the number of brands using social networks.

Small Business: Extracting More From An Online Presence

Research undertaken recently on behalf of Verisign - the registry for .com and .net and network infrastructure operator for a variety of other domains - shows that smaller businesses are not getting all they can out of their Internet presence.

Maximizing the Mobile Web User Experience: Tips of the Trade

The CTIA reported in its Semi-Annual Wireless Industry Survey at the end of 2012 that there are 326 million mobile devices in the United States, 12 million more than there are people. But what's intriguing is that what started out as communication devices are increasingly being used as transaction devices.

Neustar Names John Caldwell Vice President of Media and New Ventures

Caldwell comes to Neustar from the National Geographic Society, where he served as President and Chief Digital Officer since 2008 and oversaw National Geographic's global digital media business and initiatives.

IP Geolocation: Four Reasons It Beats the Alternatives

The rush is on. Marketers have seen the value in understanding where website visitors are located and personalizing content, such as special offers, pricing or news. If you're shopping for a solution to help you reach these goals, here are four reasons IP geolocation should be at the top of your list.

The Ratings Are In: Measuring .ORG’s Trust and Success in Numbers

We were pleased to find that a large majority of all respondents (90%) associate a .ORG web address with the words "non-profit," "trusted," "exclusive," or a combination of all three. Furthermore, nearly half (49%) of the respondents polled would choose to purchase a .ORG domain to relay information about a cause that they were passionate about.

dot Brand or dot What? Consumers Unaware of New TLDs, Including .Google, .Microsoft and .Nike

Afilias Limited, a global provider of domain registry services, has announced the results of research on consumer attitudes towards the hundreds of new generic Top-Level Domains (gTLDs) that will launch beginning in 2013.

.ORG Releases 94 Never-Before-Registered One- and Two-Character Domain Names

Referred to as "Project94," the list of available names includes the likes of A.ORG, O.ORG, 7.ORG, and PJ.ORG. When PIR first took over operation of the .ORG domain in 2003, these names were reserved for future allocation and deemed unavailable for immediate registration.