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What Success Means at Radix: Measuring What Matters

When Covid hit in early 2020, domain names, along with all sorts of digital products and services, saw a sharp boost followed by a sustainable acceleration in growth. A report by McKinsey claimed that 10 years’ worth of progress in terms of ecommerce transition was achieved within the first three months of the lockdown. IBM said it was worth 5 years of digital progress. more

Radix’s .Store Domains launches #IdeaToStore Contest, Invites Ideas for Online Stores

Radix’s .Store Domains recently announced the launch of its #IdeaToStore Contest at www.ideato.store. Sponsored by Shopify, the contest invites to-be entrepreneurs to share their ideas fr starting an online store. Participants can win cash prizes up to $30,000 along with exclusive Q&A and mentoring from the judges. more

Root Certification Expiration: Is Your Business Continuity in Jeopardy?

If your organization includes Android devices as part of its bring-your-own-device (BYOD) policy or uses embedded systems, then a recent root expiration for Let's Encrypt digital certificates may potentially place your organization at risk. This update will cover what you need to be aware of and how this potential blind spot can impact your organization. more

The Evolution of Domain Names and What It Means for the Domain Industry

At the time of writing this, there are more than 1.8 billion live websites in the world. Back in 1985, when the world's first .com domain was registered, there were merely six. Such an exponential increase in just 36 years doesn't quite come as a surprise. In fact, it seems like an obvious progression considering how launching a website today goes hand in hand with starting something new. more

Return on Investment: Proving That Protection Pays

Brand protection costs money and requires a big investment of time and effort. Because of that, brand owners are tasked with proving to management that the return on investment is worth it when working with an external service provider. more

Radix’s .Tech Domains and Startup Grind Launch pitch.tech Competition for Ideapreneurs

.Tech Domains, the leading new domain extension for the tech ecosystem, recently announced a nationwide pitch competition in partnership with Startup Grind, the world's largest community of startups, founders, innovators, and creators, for idea-stage entrepreneurs to win $10,000 in equity-free funding and over $100,000 in startup benefits. more

90-Day Digital Certificate Life Cycles: Get Ahead of the Curve Now

In August 2020, we wrote an article on preparing for the reduction of certificate life cycles from two years to one. Discussions continue, and given the push for shorter certificate terms by the CA/B Forum - in particular the browsers - we predict the move to lower certificate life cycles will continue, and that terms will be reduced to 90 days within the next 24 months. more

Mobile, Social, and Recommerce: The Top eCommerce Trends from 2020

This year has seen rapid growth for eCommerce, with people turning to online shopping more than ever due to lockdowns and quarantine restrictions. Recent studies have shown that the COVID-19 pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. more

Thinking Outside the Box – Protecting Non-Music Brands’ IP on Digital Music Services

When brands think about registering a trademark, it's natural to consider the classes that match the direct nature of their products and services. A car manufacturer would register under vehicles; an apparel brand would register in clothing, footwear, and headwear – and perhaps jewelry if they offer accessories. more

Marketing Domains in the Times of COVID-19

As a marketer, if I could describe 2020 in two words; it would be unpredictable and volatile. While resilience is one of the crucial skills to master in marketing, it is truly being tested in 2020. At the same time, it's obvious that a business's ability to adapt quickly will determine how it will emerge on the other side of this unfortunate situation. more