I've often written about the innovative marketing campaigns Radix has come up with to successfully promote their various new gTLDS (Radix administers .tech, .online, .store, .site, .website, .host, .space, .fun and .press). For each of their end-user targeted campaigns, they have created a novel approach that has caught people's attention. more
Across the globe, just one quarter of IT & tech specialists are women, and in Europe, the proportion is even lower at 18.5 percent. At the age of 15, ten times more boys than girls have an interest in becoming tech professionals. more
Radix's .Tech Domains announces the return of its codebreaking game in partnership with GitHub, Major League Hacking (MLH), Digital Ocean, Namecheap, and more. more
From drawing attention to computer science education (or the lack thereof) in marginalized communities to offering free entrepreneurial education for ideapreneurs and much more, our brands kept raising the bar to raise awareness and adoption of our nTLDs. more
Radix's .Site Domains recently announced the closure of their #SiteIt contest, in partnership with Namecheap. The contest invited participants to put their creative foot forward and share their idea along with a cool and unique .Site domain name for it. Over 6000 people registered their interest and shared ideas. more
Radix's .Store Domains recently announced the closure of their #IdeaToStore contest, sponsored by Shopify. The contest invited aspiring entrepreneurs to share their ideas for an online store, and nearly 5000 people signed up. The winners walked away with cash prizes up to $30,000 along with exclusive Q&A and mentoring from the judges. more
An Entrepreneurs on Fire Podcast with Seth Godin and Sandeep Ramchandani! We were already fans of John Lee Dumas’s Entrepreneurs on Fire podcast, but the excitement for this particular episode was immense. Aptly titled “Ignite Your Online Business,” the episode hosted marketing maverick Seth Godin and a global thought leader in web services, Sandeep Ramchandani. more
When the holidays roll around every year, online searches for toys increase, giving counterfeiters the opportunity to sell knock-offs of popular items. This time of year can prove expensive -- not just in terms of cash flow, but safety too. Consumers looking for a bargain may not even think about toy safety, or recognize that they're buying a fake, inferior product. more
When Covid hit in early 2020, domain names, along with all sorts of digital products and services, saw a sharp boost followed by a sustainable acceleration in growth. A report by McKinsey claimed that 10 years’ worth of progress in terms of ecommerce transition was achieved within the first three months of the lockdown. IBM said it was worth 5 years of digital progress. more
Radix’s .Store Domains recently announced the launch of its #IdeaToStore Contest at www.ideato.store. Sponsored by Shopify, the contest invites to-be entrepreneurs to share their ideas fr starting an online store. Participants can win cash prizes up to $30,000 along with exclusive Q&A and mentoring from the judges. more
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