NeuStar, Inc. has announced that NDTV Convergence, the digital arm of New Delhi Television (NDTV), India’s largest news and infotainment network, has chosen NeuStar’s UltraDNS Managed DNS Service to bolster the scalability of its online properties.

Once a traditional news organization, NDTV is now evolving into a diversified global media group; in a 2008 survey done by MetrixLab, the second-largest online research agency in Europe, NDTV.com was named the most popular Indian news website. NDTV’s 24-hour broadcast schedule and extensive online presence mean that high availability and 100 percent uptime are of critical importance. The superior reliability and performance of NeuStar’s UltraDNS Managed DNS Service are now helping NDTV Convergence fulfill its objective of achieving a better user experience.

“When consumers have so many choices with which to address their online news and infotainment needs, a great user experience—including guaranteed availability of content—is critical,” said Sanjay Trehan, CEO of NDTV Convergence. “This applies to all components of the online infrastructure, including DNS. We have partnered with NeuStar for this purpose, and have had flawless DNS performance ever since.”

NeuStar’s UltraDNS suite of managed services is built on a fault-tolerant global directory infrastructure that provides critical layers of network security and reliability. UltraDNS technology and services allow enterprises to seamlessly migrate their entire DNS infrastructures without any additional hardware or software deployments. Utilizing advanced routing technology, NeuStar ensures that all DNS requests are directed to and answered by the geographically closest server constellation - thus ensuring the fastest and most reliable network resolution.

“We are delighted to add NDTV to the growing list of premier international websites that look to our UltraDNS Managed DNS service for superior reliability and performance,” said Alex Berry, senior vice president of NeuStar’s Internet Infrastructure Service Group. “Like the Internet itself, our DNS infrastructure is truly global, offering our customers’ users a superior online experience no matter where they are located.”

More information about NeuStar’s UltraDNS suite of services is available at www.ultradns.com.

About NeuStar
NeuStar (NYSE: NSR) provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. For more information, visitwww.neustar.biz.

About NDTV Convergence
NDTV Convergence Ltd., a subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV. NDTV Convergence Ltd. operates India’s most popular news websitewww.ndtv.comalong with other leading verticals, namely, NDTVProfit.com, Cricketndtv.com, NDTVImagine.com, NDTVAuto.com, NDTVMovies.com, NDTVMusic.com, NDTVTutor.com, NDTVKhabar.com, NDTVClassifieds.com and other sites. The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.