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Domain Names / Most Commented

The AI Naming Gap - and Why the Legacy Namespace Won’t Wait for ICANN to Fill It

A surge in AI startups has exposed a domain-name shortage as premium .ai addresses vanish. With ICANN's next round years away, legacy TLDs and repurposed namespaces are racing to capture unmet demand. more

Competing Trademarks, One .BRAND: Making the Right Call in 2026

As ICANN opens its 2026 round, firms sharing trademarks must weigh applying for a .BRAND domain against legal risks and competitive loss, with evidence suggesting first movers gain advantage while objections rarely prevail. more

How DNSXplore Strengthens Internet Trust Across the Global DNSSEC Landscape

A once-trusted internet protocol is showing its age. DNSXplore, a global DNSSEC archive, exposes weaknesses, improves diagnostics and nudges adoption, helping secure the cryptographic chain underpinning online trust. more

ICANN Probes “Parked Domains” and Zero-Click Redirects Amid Growing Internet Governance Concerns

ICANN is examining the widespread use of parked domains and zero-click redirection, seeking to understand how automated traffic routing and advertising practices affect transparency, consumer protection and trust in the global domain-name system. more

How Bad Actors Are Leveraging DNS: Looking at the Latest Trends

Bad actors are exploiting DNS with growing sophistication. New domains dominate threat infrastructure, daily user exposures are rising, and AI is accelerating attack creation, making DNS intelligence an increasingly critical early-warning system for modern cyber defence. more

Why DNS-Level Piracy Enforcement Is a Trap

Efforts to combat online piracy are pushing courts to weaponise the Internet's naming system. Turning DNS operators into enforcement agents may deliver quick takedowns, but risks collateral damage, jurisdictional conflict and long-term fragmentation of the Internet. more

The AI Effect: Why Brand Impersonation Is Becoming Industrialised

Generative AI has turned brand impersonation from a nuisance into an industrial-scale threat, eroding trust. As ICANN's 2026 round approaches, DotBrand domains promise a structural fix to spoofing that strategies failed to deliver in 2012. more

You Are Invited to Engage in Project Jake: Shaping the Future of DNS Data Governance

Project Jake invites global DNS stakeholders to test JADDAR, a privacy-respecting framework for secure access to registration data, aiming to reduce regulatory fragmentation and modernise domain governance through collaborative, policy-aligned engineering solutions. more

Domain Security Report: Are Global 2000 Companies Doing Enough on Domain Security?

A six year study of Global 2000 firms finds progress on email authentication but worrying gaps elsewhere. Despite rising DMARC adoption, falling DNS redundancy and uneven regional uptake leave companies exposed to domain based attacks. more

NIS2: Act Now - Practical Solution for Article 28 Successfully Established

With the NIS2 Directive now in effect, a new annex to ICANN contracts offers registries and registrars a practical, flexible path to Article 28 compliance. Early adoption has drawn international praise. more

The 2026 String Similarity Guidelines: Automating the Mistakes of the Past

The draft String Similarity Evaluation Guidelines risk entrenching past failures of Internet governance. With opaque algorithms and no right of appeal, ICANN's credibility hangs on whether transparency and fairness are restored before final adoption. more

Shape Internet Policy: Apply for ICANN NomCom’s Council Positions

ICANN's 2026 Nominating Committee invites applications for key policy council roles that shape global Internet governance, offering leadership opportunities in domain regulation, digital rights, and multistakeholder decision-making. Deadline: 18 February 2026. more

Internet Governance in 2026: Sovereignty, Security, and the Limits of Multistakeholderism

As Internet governance fragments in 2026, authority shifts from open, multistakeholder forums to state-led security regimes, legal instruments, and alliance-based cooperation, challenging longstanding institutions and reshaping global norms through enforcement rather than consensus. more

The Domain Industry in 2025: Infrastructure Consolidation, Regulatory Milestones, and the AI Pivot

The domain industry in 2025 saw rapid consolidation, rising regulatory pressure, and a strategic pivot toward AI, trust infrastructure, and tokenization, reshaping domains from static web addresses into dynamic assets for digital identity and commerce. more

ICANN Announces Deadline for 2026 New Top-Level Domain Applications

ICANN will open applications for new top-level domains in April 2026, offering brands a rare chance to secure custom domain names to enhance trust, marketing flexibility, and long-term online security. more