Email

Something’s Cooking at IETF with Email Authentication

A few months ago, Ted Hardie (AD of Applications for the IETF) informed the MARID WG in the closure announcement as follows: "Given the importance of the world-wide email and DNS systems, it is critical that IETF-sponsored experimental proposals likely to see broad deployment contain no mechanisms that would have deleterious effects on the overall system. The Area Directors intend, therefore, to request that the experimental proposals be reviewed by a focused technology directorate..." more

Rumblings for an In-Session Recommendation Engine at Email Service Providers (Part I)

Email Campaign builders (marketers) are flying blind. I know ESPs are genuinely timely about rolling out new products for their marketers, but there is a colossal gap in adopting data science and MLops into the email campaign building workflow.  Even MailChimp does not seem to have the answer just yet, and half-baked attempts over the years to optimize the subject line haven't been inspiring. more

Another Try at Proof-of-Work e-Postage Email

Another paper from the Fifth Workshop on the Economics of Information Security, (WEIS 2006) is Proof of Work can Work by Debin Liu and L, Jean Camp of Indiana University. Proof of work (p-o-w) systems are a variation on e-postage that uses computation rather than money. A mail sender solves a lengthy computational problem and presents the result with the message. The problem takes long enough that the sender can only do a modest number per time period, and so cannot send a lot of messages, thereby preventing spamming. But on a net full of zombies, proof of work doesn't work. more

Do You Need a License to Look for Spam?

Jay Fink had an interesting little business. If you lived in California, you could give him access to your email account; he'd look through the spam folder for spam that appeared to violate the state anti-spam law and give you a spreadsheet and a file of PDFs. You could then sue the spammers, and if you won, you'd give Fink part of the money as his fee. more

How the End of IPv4 Affects Email and Hosting

Anyone who has been watching the technology industry for more than a couple of years quickly learns to recognize FUD: Fear, Uncertainty and Doubt. FUD is (apparently) widely believed to be an effective marketing technique, especially when it comes to security, privacy, or scarcity. But the FUD often falls flat. Scarcity, in particular, is rare on the internet -- even rarer than privacy or security. There's constant FUD about scarcity of bandwidth, but the pipes get upgraded. Attempts to impose artificial scarcity through paywalls or other devices inevitably fail in the face of free alternatives. Even the scarcity of IPv4 addresses, which have indeed run out at the top, hasn't affected end users at the bottom yet -- and probably won't, for a long time. more

Email, Privacy, and Engagement

After they finished the tenth installment of their enormous multi-volume history, The Story of Civilization, Will and Ariel Durant wrote a set of thirteen essays entitled The Lessons of History. I happened to pick up this volume yesterday; it's both slim and sweeping. The Durants loved history, and wanted to show their readership what waves and tensions and trends they perceived. It's not a great book, but it's an undeniably forceful one. One essay discusses the essential moral characteristics of individuals, listing six traits and providing "positive" and "negative" descriptions of ways in which people act. more

ARF is Now an IETF Standard

When a user of a large mail system such as AOL, Yahoo, or Hotmail reports a message as junk or spam, one of the things the system does is to look at the source of the message and see if the source is one that has a feedback loop (FBL) agreement with the mail system. If so, it sends a copy of the message back to the source, so they can take appropriate action, for some version of appropriate. For several years, ARF, Abuse Reporting Format, has been the de-facto standard form that large mail systems use to exchange FBL reports about user mail complaints. more

Top 10 Spam Stories of 2008

Well, it's a yearly tradition in the western hemisphere that at the end of the year, we compose a top 10 list of the 10 most . Since it is now 2009, I thought that I would create my own list of the top 10 spam stories of 2008. Now, not all of these will be universally applicable to everyone, they are the top 10 stories as seen by me. more

Corporate Email Phishing Scams Result in $3.1B Loss, Near 1300% Increase in 18 Months

Total number of Business Email Compromise (BEC) related crimes have reached epidemic levels, at nearly $3.1 billion in losses and involving 22,143 victims worldwide since January 2015, according to a new FBI report. more

I Never Signed Up for This! Privacy Implications of Email Tracking

What happens when you open an email and allow it to display embedded images and pixels? You may expect the sender to learn that you've read the email, and which device you used to read it. But in a new paper we find that privacy risks of email tracking extend far beyond senders knowing when emails are viewed. Opening an email can trigger requests to tens of third parties, and many of these requests contain your email address. more

In China, Email Addresses Are Irrelevant

Great article by the BBC about email vs. mobile apps in China -- and why email is losing out to the most popular apps. It's important for Westerners such as myself to remember that most of the world did not first interact with the Internet via desktop computer. In most emerging markets, people leapfrogged computers altogether on their way to using mobile apps. more

A Few Thoughts on the Future of Email Authentication

With the Online Trust Alliance Town Hall Meeting and Email Authentication Roundtable next week as well as the RSA Conference, I decided to pause and think about where we are and where we might be headed with regard to email authentication. Over the years, many of us have collectively worked to provide a framework for authenticating email... more

Opt-In Permission for Mailing Lists: Is It Enough?

For some time now I have contended that Confirmed Opt-in, 'COI' is dead, or at the very least on life support. It certainly is not a major factor in the continued relation between sender and receiver; that relies far more heavily on the ongoing and historical reputation of the mailer and the mail stream. Proof of permission doesn't scale; end-users complain all the time, but it is rare if not impossible for a receiving site to request proof when an end-user complains, then the receiver complains to the sender, and the sender says that permission was actually in place. Much more commonly, the sender unsubscribes the address and moves on, permission or not, since the subscriber doesn't want the mail any more. But then, I recently had two eye-opening experiences... more

Last Decade in Spam

CAUCE, the Coalition Against Unsolicited Commercial Email, has looked back at the notable events of the last decade in our industry. Each year/link in the post explodes to a discrete blog entry with a month-by-month break-out of notable events. more

Hot Legal Action in Canada!

The best part is ... this isn't one of those 'now that I've got your attention' tricks, like one of those old "free beer" posters; there really is a ton of stuff happening above the 49th parallel this summer. To begin with, as a precursor to Canada's Anti-spam Law coming into effect later this year, the Office of the Privacy Commissioner, the Canadian Radio-television Telecommunications Commission, and Industry Canada have all issued regulations, the latter two in draft form with an RFC. more