Email

Email Recommendation Engine for ESPs – Text Length Optimization (Part II)

Popular email editors today have no way to optimize for text length. An email marketer may attempt to build her content but has no idea whether that content is optimized related to word count for a specific industry/client. As it relates only to text length, does the email have too many or too few words. Currently, there is no built-in predictive model to inform her. Well, until now. Last month we described an evolutionary real-time data-driven process for email campaign builders to have at their disposal. more

Vendor Selection Matters in the Domain Registrar Ecosystem

Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. Many of the largest companies in the world still lack basic domain security protocols, making them prime targets for bad actors. An attack on a domain can lead to the redirection of a company's website, domain spoofing, domain and domain name system (DNS) hijacking attacks, phishing attacks, network breaches, and business email compromise (BEC). more

Rumblings for an In-Session Recommendation Engine at Email Service Providers (Part I)

Email Campaign builders (marketers) are flying blind. I know ESPs are genuinely timely about rolling out new products for their marketers, but there is a colossal gap in adopting data science and MLops into the email campaign building workflow.  Even MailChimp does not seem to have the answer just yet, and half-baked attempts over the years to optimize the subject line haven't been inspiring. more

Cybersecurity Considerations in the Work-From-Home Era

Verisign is deeply committed to protecting our critical internet infrastructure from potential cybersecurity threats, and to keeping up to date on the changing cyber landscape. Over the years, cybercriminals have grown more sophisticated, adapting to changing business practices and diversifying their approaches in non-traditional ways. We have seen security threats continue to evolve in 2020, as many businesses have shifted to a work from home posture due to the COVID-19 pandemic. more

Received a Questionable Email From NABP? It May Be Illegal Spoofing

Has your organization recently received an email claiming to be from NABP's Internet Drug Outlet Identification Program (IDOI)? If so, it is possible that someone is trying to trick you. The NABP IDOI team's email account has recently been illegally "spoofed" by unaffiliated persons or organizations. Email spoofing involves the forgery of an email header so that the email appears to have originated from someone other than the actual source. more

In China, Email Addresses Are Irrelevant

Great article by the BBC about email vs. mobile apps in China -- and why email is losing out to the most popular apps. It's important for Westerners such as myself to remember that most of the world did not first interact with the Internet via desktop computer. In most emerging markets, people leapfrogged computers altogether on their way to using mobile apps. more

Coronavirus Online Threats Going Viral, Part 4: Phishing

In part four of this series of posts looking at emerging internet content relating to coronavirus, we explore phishing. In times of crisis, cyber criminals invariably take advantage of the growing concerns of the public. In the case of the coronavirus, they have done so by sending phishing emails that play on the fears surrounding the spread of the illness. A number of reports have emerged of emails purporting to provide advice or assistance relating to COVID-19... more

Google Reports 18 Million Daily COVID-19 Related Malware, Phishing Emails Per Day

During the last week, Google says it has been seeing 18 million malware and phishing emails related to COVID-19 daily. This, the company reported today, "is in addition to more than 240 million COVID-related daily spam messages." more

Political Email Placement or, You’re Not Special

A recent piece in The Markup called Swinging the Vote? attempts to figure out how Google decides where to deliver political e-mail. They were startled to discover that only a small fraction of it was delivered into the main inbox, and a fair amount was classed as spam. They shouldn't have been. This is an example of the fallacy We're so nice that the rules don't apply to us, which is far too common among non-profit and political mailers. more

Spam Is Never Timely Nor Relevant

One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they're more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for that, at least whenever I've talked about timely and relevant, is that the recipient asked for mail from you in the first place. more

281 Arrested Worldwide by US Federal Authorities in Connection With Business Email Compromise Scheme

U.S. Department of Justice says federal authorities successfully carried out a "significant" coordinated effort to disrupt Business Email Compromise (BEC) schemes designed to intercept and hijack wire transfers from businesses and individuals. more

How Domain Data Helps Thwart BEC Fraud

It's true, domain data has many practical uses that individuals and organizations may or may not know about. But most would likely be interested in how it can help combat cyber threats, which have been identified as the greatest risks businesses will face this year. Dubbed as the greatest bane of most organizations today, cybersecurity can actually be enhanced with the help of domain data. How? more

Phishing Attacks Targeting Executives Now Top Cybersecurity Insurance Claims, Says AIG

A new report published by the insurance giant, AIG, claims phishing attacks via email, often targeted at senior executives, has overtaken ransomware. more

Spamtraps Are Overblown… by Senders

One of the fascinating parts of my job is seeing how different groups in email have radically disparate points of view. A current example is how much value senders put on spamtraps compared to ISPs and filtering companies. I understand why this is. In all too many cases, when a sender asks why they're mail is going to bulk or being blocked, the answer is "you're hitting spamtraps." The thing is, spamtraps are almost never the only reason mail is being blocked. more

Phishers Increasingly Targeting SaaS and Webmail Services, APWG Reports

According to the latest report from Anti-Phishing Working Group (APWG) while the total number of conventional, spam-based phishing campaigns declined in 2018, users of software-as-a-service (SaaS) systems and webmail services are increasingly targeted. more