Domain name registry operator, Radix announced that February 2016 was its biggest month ever in terms of new registrations. Lead by .online, .site, .tech and .pw, Radix saw a record number of 768,683 new registrations in the month.

The boost in registrations is a result of increased organic interest across global markets, and several key registrar partnerships. As a part of its special “The Possibilities are Endless” campaign, GoDaddy highlighted several Radix extensions on its homepage, and ran special offers for the first half of the month. During February, .online was also the bestselling new domain amongst Registrants in Europe. Increased interest in the region was a result of newer registrar partnerships, and growth in organic demand.

Despite China all but closing down during the first half of the month on the occasion of their New Year holidays, it contributed significantly to the overall tally. .site and .pw were Radix’s best selling string within the region.

Business Head & VP of Radix, Sandeep Ramchandani added, “the most encouraging aspect of February’s performance, was the geographical and product spread. In terms of revenue, we saw a fairly even split between China, North America and Europe. While .online seems to be fast emerging as bestselling new extension in North America and Europe. .site seems to be our best string for China. While it’s nice to lead sales charts, our continued focus remains on cultivating high visibility uses cases and acquisition of quality end-users.”

Across 2016, the company plans to invest $3-$4 million dollars on End-User awareness activities including, start-up events, online marketing and strategic partnerships. In terms of revenue, there will be increased focus on sales promotions and building partnerships to facilitate premium names sales.

Radix remains in contention for three more extensions; .web, .music and .doctor and actively seeking to acquire other pre-existing strings which complement its product portfolio.