According to a recent study carried out by Custora in the USA, search engines -- paid and organic -- represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy?
In the winter of 2014 I wrote a blogpost under the title 'Luddites of the 21st century unite?' (read here). In the post I wondered where the 21st century Luddites were. ICT, automation, artificial intelligence all threatened jobs, yet all those affected embraced smartphones and the Internet in droves. It seems I found them, but what to do? Brexit and Luddites Fast forward to early summer 2016.
For some years I hear people discuss that education needs to transform and adapt to the Digital Age. In one way education has: I am told that so called MOOCs, Massive Open Online Courses, are a huge success. Classes from lecturers at (top) universities are freely available online. But this is traditional education distributed and made accessible in a modern form. The debate ought to focus on education for the jobs and skills of the future.
Over the last 20 years or so we have regularly revisited the developments in virtual reality (VR). I remember experiencing VR for the first time in the late 1980s, so this technology has been in the making for a very long time. And we are still uncertain about its growth over the next decade. There is no doubt that VR is going through a period of revival.
This post I've been pondering on for a long time, but never found the right angle and perhaps I still haven't. Basically I have these observations, thoughts, ideas and a truckload of questions. Where to start? With the future prospects of us all. Thomas Picketty showed us the rise of inequality. He was recently joined by Robert J. Gordon who not only joins Picketty, but adds that we live in a period of stagnation, for decades already. "All great inventions lie over 40 years and more behind us", he points out.
The RIPE 71 meeting took place in Bucharest, Romania in November. Here are my impressions from a number of the sessions I attended that I thought were of interest. It was a relatively packed meeting held over 5 days. So this is by no means all that was presented through the week... As is usual for RIPE meetings, it was a well organised, informative and fun meeting to attend in every respect! If you are near Copenhagen in late May next year I'd certainly say that it would be a week well spent.
There certainly is a lot of interest in the IoT (personal devices) and M2M (industrial applications) market. But what we are seeing is only what is happening on the surface. Most of the IoT and M2M activities are taking place unseen. For example, all new electronic devices (smartphones, tablets, set-top boxes, game consoles) are now IoT devices. Wearable technology has also become a thriving part of the IoT industry, with an ever-broadening range of possible uses and devices, including smart watches, glasses, clothing items, skin patches, and even implants for health monitoring.
We need a tax. You don't hear that too often. But right now a tax is the weapon needed by the domain name community. We face way too many cyber- and typosquatters. To drive them back, let's tax parked and unused domain names. Done right -- sized properly and phased in -- the tax will make it much harder for speculators to turn a profit while they keep domains sitting idle or parked.
The post reconsiders a cooperative solution to cybersquatting that I proposed in 2007. I also draw on examples of success and failure of legal actions to protect intellectual property (IP) licensing. Cybersquatting has gone unabated with the new gTLDs despite the introduction of new protection instruments such as the Trademark Cleaning House (TMCH) database and the availability of Uniform Rapid Suspension (URS) services, as well as declarations by registries of their intentions to block unauthorized registrations.
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. Some search engines want to target a niche market, not Google. Unlike Google, they're targeted and they are profitable that way. Consider Kayak (travel), Zillow (real estate), Yelp (reviews), and .xxx (adult websites).