Internationalized domain names (IDNs) have been available to Internet users for many years, but this year the first fully non-Latin IDN domains have become enabled by ICANN and country-code top-level domain registries. The recent success of the launch of Russia's .?? (.rf) ccTLD shows that there is an enormous demand for domain names in Internet users' native languages. more
It's been a long time coming, but Canada has an anti-spam law, and one, which sets a new world standard, and a tough, but fair, opt-in protocol for everyone in North America who sends commercial email and other electronic messages. Yesterday, The Canadian Senate voted to accept Bill C-28, and today, December 15, at 13:00 eastern, it will be given Royal Asset of the Governor General of Canada, His Excellency the Right Honourable David Johnston. more
For an organization where people argue for hours over arcane minutiae, it's remarkable that virtually everyone agrees that ICANN should serve the "global public interest" and build "consumer trust" in the Internet. Although it's only three pages long, ICANN's Affirmation of Commitments (AoC) cites "public interest" five times and "consumer trust" eight times. So at the ICANN meeting today in Cartagena, Colombia, a group of participants explored ways to "institutionalize" these concepts within the organization. more
The most effective early email-borne viruses didn't need botnets. They didn't change your computer settings, or steal your login credentials. And they somehow convinced regular users to help them spread. The first warnings about the Good Times virus began to appear in November of 1994, and by December the warnings were seen all over as people did what the warning said, and forwarded it to all their friends. There was another outbreak the following March... more
All effective spam filters use DNS blacklists or blocklists, known as DNSBLs. They provide an efficient way to publish sets of IP addresses from which the publisher recommends that mail systems not accept mail. A well run DNSBL can be very effective; the Spamhaus lists typically catch upwards of 80% of incoming spam with a very low error rate. DNSBLs take advantage of the existing DNS infrastructure to do fast, efficient lookups. A DNS lookup typically goes through three computers... more
I'm sure many of you are familiar with the targeted ESP phishing attack that has been ongoing for almost a year now and has led to multiple known ESP system breaches. Return Path was recently a victim of this same attack... In short, a relatively small list of our clients' email addresses was taken from us, meaning those addresses are now the targets of the phishing campaign that are intended to compromise those client systems. more
On Monday, Facebook announced that they were introducing a new messaging platform. Facebook is careful to point out that this is not a replacement for email; it is not email, so they claim. So what is it? This messaging platform is basically a way to talk to people outside of Facebook from Facebook... Essentially, independent of the platform, you can still use the feature. It's kind of like everything Java promised in the 1990's -- it runs on Windows, the Mac or Unix. more
Funny as it may seem, today there's big news in the email industry -- 2 large internet bodies, 2 projects... Projects Phoenix and Titan, by AOL and Facebook respectively. What are key things to note about each project? Let's look at each in brief detail... more
Remember when Gmail launched in 2004, and everyone said it was going to kill Hotmail, Yahoo!, and AOL? Six years later, and this chart shows pretty clearly that while gmail has grown, only AOL's pageviews have fallen. The rest have held fairly steady. So what's everyone freaking out about? more
Chad White wrote an article for MediaPost about best practices which parallels a lot of thinking I've been doing about how the email marketing industry treats best practices. After several conversations recently about "best practices," I'm convinced that the term is now meaningless. It's been bastardized in the same way that the definition of "spam" has shifted to the point that it has very different meanings to different groups of people. more
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