Email

Best Practices: A Meaningless Term

Chad White wrote an article for MediaPost about best practices which parallels a lot of thinking I've been doing about how the email marketing industry treats best practices. After several conversations recently about "best practices," I'm convinced that the term is now meaningless. It's been bastardized in the same way that the definition of "spam" has shifted to the point that it has very different meanings to different groups of people.

AOL Issues This Week to Look Out For

A few issues may affect some senders/outbound mail across the email industry this week... A few folks in the industry said they saw false positives of RLY:B1 blocks since Monday the 8th. If you notice these, ensure you follow necessary procedure: check to see all is good on your end, and then submit a support ticket to AOL's postmaster group.

How Not to Get Your Mail Delivered

A small company in suburban Philadelphia called Holomaxx recently filed two lawsuits against large webmail providers, complaining that they weren't delivering mail from Holomaxx. The first suit is against Microsoft and Return Path, and the second suit is against Yahoo and Cisco/Ironport. Neither is going anywhere.

Kidnapping, Theft and Rape Are Not “Cyber” Crimes

Kidnap. Rape. There are no lesser words that can be used to describe what happened to the daughter of an anti-spam investigator in Russia. His daughter was recently released, according to Joseph Menn's recent article on Boing Boin, after having been kidnapped from her home five years ago, fed drugs, and made to service men, as a warning to ward off further investigations. The criminals behind these vicious acts were also responsible for large spamming organization associated with Russian Mob activity.

Broken Policies

As an email policy wonk, I think a lot about how specific policy implementations can go wrong. Sure, every policy can go wrong, or not fit a common case. A lot of people only write polices that address common cases and don't worry about the rarer cases. The problem is there are some rare cases that may cause significant harm and those cases should be addressed. Consumerist has a case up about email policy gone wrong with a clear path to harm but no policy for handling the issue. There are a couple places I see where this policy hole can be fixed.

The Spamhaus Whitelist

For several months I have been working with the Spamhaus project on a whitelist, which we announced to the public this week. While this is hardly the first mail whitelist, our goals are somewhat different from other whitelists. Think of e-mail as ranging from inky black to pearly white...

Transmissions from the Past: Radio and Email on Mobile Devices

Apparently, along with trying to change who gets paid when the music gets played, the National Association of Broadcasters is lobbying Congress to require FM radio receivers to be built into phones and other mobile devices. I'm sure this is in part a reaction to the rise of streaming music apps like Pandora and the Public Radio Player, but they want FM receivers in not-so-smart phones too.

ARF is Now an IETF Standard

When a user of a large mail system such as AOL, Yahoo, or Hotmail reports a message as junk or spam, one of the things the system does is to look at the source of the message and see if the source is one that has a feedback loop (FBL) agreement with the mail system. If so, it sends a copy of the message back to the source, so they can take appropriate action, for some version of appropriate. For several years, ARF, Abuse Reporting Format, has been the de-facto standard form that large mail systems use to exchange FBL reports about user mail complaints.

Google Voice: Race to the Bottom for Telephony - or Something Else?

Just when you thought making phone calls couldn't get any cheaper, along comes last week's news from Google about their latest iteration of Google Voice. There have been several steps along the way for Google to get to this point, and there are a host of reasons why this news is of interest to service providers of all stripes. I often write about how certain technologies and disruptive forces change the business of being a service provider, and this is but the latest example.

Out of Office Alerts are So Out of Here

Do Out of Office alerts these days serve a purpose anymore? They seem to work well a decade ago when you were really out of the office and your computer sat under your desk and you couldn't check email till you got to it. Today, we as an industry and as individuals now have laptops, iPads, Smartphones, Wifi, WiMAX, etc. keeping us 100% of the time on the Internet at one time or another. And you know we all at one point throughout our days whether or not on vacation or after 5 PM check email as part of our everyday lives.