New TLDs

Why Operational Readiness Will Define the Next Generation of TLDs

Launching a top-level domain is only the beginning. Hello Registry combines ICANN-approved expertise, flexible infrastructure and long-term operational support to help brands, communities and innovators build and manage secure, future-ready TLDs with confidence for years.

What Running .CA and .NL Taught Us About Building Better Registry Infrastructure

Running .CA and .NL has taught Hello Registry that true back-end excellence depends on resilience, adaptability and operational experience, helping registries navigate evolving technical, policy and security demands with confidence and long-term stability.

Making the Most of the 2026 New gTLD Application Round

The ICANN new gTLD application window is now open, giving organizations a limited opportunity to secure and operate their own top-level domain. Learn how Hello Registry can help simplify the application process from start to launch.

Firms Stick With “.com” While Cyber Risks Redefine Domain Strategy

Corporate domain strategies remain anchored in legacy extensions even as new domains proliferate, forcing firms to balance global reach, regional needs and rising fraud risks in an increasingly complex digital landscape.

Premium Domains Surge as Renewals Strengthen in H2 2025

Radix reports a 96% surge in premium domain registrations in H2 2025, with strong renewal rates and rising demand across price tiers signalling that high-value digital assets are becoming core, long-term brand infrastructure.

DotBrands and the 2026 ICANN New gTLD Round: Strategic Control at the DNS Layer

As ICANN prepares to reopen its New gTLD application window in April 2026, brand owners must decide whether a dotBrand domain offers strategic control, security and long-term digital identity advantages beyond traditional domain portfolio models.

.store and MrBeast Campaign Surpasses 500 Million Views Across Platforms

Radix's .store domain has soared past 500 million views across platforms through its high-profile collaboration with MrBeast, underscoring the power of strategic digital branding and creator-led commerce in the online economy.

DNIB Reports 378.5 Million Domain Name Registrations in Q3 2025

The Domain Name Industry Brief reports 378.5 million total domain name registrations in Q3 2025, marking a 16.2 million increase year over year and offering detailed insights into top TLD, ccTLD, and gTLD trends.

How Brands Can Prepare for the New GTLD Program

For the first time in over a decade, the internet is opening its gates to a new wave of generic top-level domains (gTLDs). This is not just an opportunity to register a domain name, but the entire top-level domain itself.

Radix Premiums Surge as .Tech Leads the Charge in H1 2025

Radix has recorded its strongest performance yet in the premium domain space, with registrations growing by 50% year-on-year in the first half of 2025. This marks a dramatic upswing in demand for high-value digital assets, particularly within the technology sector.