New TLDs

DOTZON Study: Digital City Brands 2025

We have just released the 2025 edition of the DOTZON study "Digital City Brands." Since first presenting the study in early 2017, DOTZON has now analyzed for the ninth consecutive year how cities successfully use their Digital City Brands. The Digital City Brand represents the digital aspect of a city's brand and reflects how digitally advanced a city is. The emergence of the Internet was the reason Digital City Brands were created in the first place.

Towards a Generalised Threat-Scoring Framework for Prioritising Results From Brand Monitoring Programmes

The ability to rank results according to the level of threat they pose (based on factors such as, for example, the extent to which a webpage relates to a brand of interest) is a key component of many brand protection services. The prioritisation process has a number of purposes, including the identification of: (a) priority targets for further analysis; (b) candidates for content tracking (i.e. regular reinspection of content or configuration, and the generation of an alert if high-concern findings are identified) - as may be appropriate in cases where a domain name presents a high potential level of risk but is not currently associated with any live site content; and (c) priority targets for enforcement actions.

Domain Industry 2025: Current Landscape and Key Market Data

As we navigate through 2025, the domain industry remains a critical focal point amid persistent geopolitical instabilities, inflation, and an ongoing energy crisis. These pressures have reshaped the landscape of domain registrations and the domain aftermarket. Despite these challenges, digitalization continues to drive innovation and efficiency across sectors.

DOTZON Study: Digital Company Brands 2024

DOTZON presents the seventh edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness " of a company. For "Digital Company Brands 2024", all companies worldwide that have their own internet extension were once again analysed.

Attacking DNS Abuse: The Next Amendments Needed

Abusive behavior that leverages the domain name system (DNS) continues to be a problem, with a reach that has been widely and credibly documented. There is little doubt that bad actors continue to use the DNS for nefarious and costly purposes. While the amendments made in 2024 to ICANN's Registry Agreement (RA) and Registrar Accreditation Agreement (RAA) were a step in the right direction, more advanced tools are needed to bring abuse rates down.

Building a “Domain of Trust” - Protecting Online Identity in the Age of AI and 6G

In today's interconnected world, your business's online identity is increasingly more vulnerable than ever. With the rapid advancement of AI and 6G technologies, cyber threats are evolving at an alarming rate, making it critical to protect your brand's digital presence. How can businesses proactively safeguard their online identity in this changing landscape?

An Unnatural .Bond: A Study of a ‘Megacluster’ of Malware Domains

A recent news story, following research from security provider Infoblox, highlighted the case of the 'Revolver Rabbit' cybercriminal gang, who have registered more than half-a-million domains to be used for the distribution of information-stealing malware. The gang make use of automated algorithms to register their domains, but unlike the long, pseudo-random ('high entropy') domain names frequently associated with such tools, the Revolver Rabbit domains instead tend to consist of hyphen-separated dictionary words (presumably so as to obfuscate their true purpose), with a string of digits at the end.

Global Domain Market: 368 Million Names and Growth in 2023 (Afnic Observatory)

Afnic, the association in charge of the .fr domain and several other French overseas and generic Top Level Domains, has published the 2023 edition of its annual observatory report "The global domain name market" containing all of the latest key figures and trends in the TLD market... At year-end 2023, the global domain name market represented some 368 million domain names.

DOTZON Study: Digital City Brands 2024

We've just published the 2024 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place.

A New Analysis of the Newest New-GTLDs

As the new-gTLD programme - the ICANN initiative to add a large number of new domain extensions (top-level domains, or TLDs) to the Internet - continues to see ongoing launches of new TLDs, we conduct a new retrospective of the activity landscape of the most recent extensions to have been launched. This new study focuses on all new-gTLDs to have entered their Sunrise or General Available periods since the start of 2023, following a previous overview by Stobbs of the full new-gTLD landscape.