New TLDs

The 2026 String Similarity Guidelines: Automating the Mistakes of the Past

The draft String Similarity Evaluation Guidelines risk entrenching past failures of Internet governance. With opaque algorithms and no right of appeal, ICANN's credibility hangs on whether transparency and fairness are restored before final adoption.

The Unprepared gTLD Applicant of 2026

The gTLD race is not just about technical readiness. Governance strategy, institutional stamina, and adversarial foresight will define success in ICANN's 2026 round, where geopolitical resistance, not DNS errors, threatens survival.

The Domain Industry in 2025: Infrastructure Consolidation, Regulatory Milestones, and the AI Pivot

The domain industry in 2025 saw rapid consolidation, rising regulatory pressure, and a strategic pivot toward AI, trust infrastructure, and tokenization, reshaping domains from static web addresses into dynamic assets for digital identity and commerce.

The Pulse of the Domain Industry: Sentiment Trends From the 2025 Survey

The 2025 domain sentiment survey reveals cautious optimism amid rising AI demand, new regulations, and a resurgent market. With security gaps and DNS shifts in focus, the industry's next chapter hinges on strategic adaptation.

DOTZON Study: Digital Company Brands 2025

DOTZON's 2025 study analyzes over 410 corporate dotBrands to reveal how companies strengthen digital identities through custom top-level domains. Audi retains first place, while newcomers like CRS and rising performers such as Schwarz demonstrate growing strategic use.

Overcoming DNSSEC Challenges: A Guide for TLDs

Despite offering robust protection for the Domain Name System, DNSSEC suffers from poor adoption due to its complexity, cost, and operational risks. Automation and algorithmic improvements now offer practical solutions for broader deployment.

Failure in ICANN’s Governance Framework

The legitimacy of the ICANN multistakeholder model and its governance framework are facing an existential threat requiring immediate attention. The recently announced results of the ICANN Nominating Committee highlight how the ICANN Board is captured by "affiliated" directors, which threatens its independence and ability to act for the public interest.

An Open Letter to the ICANN Community: Not the Community Priority Evaluation We Intended

Today, I share a warning about serious changes to the Community Priority Evaluation (CPE) of the New gTLD Applicant Guidebook. They are not driven by public comment, but by a few voices within the SubPro Implementation Review Team - and they are very likely to lead to disastrous misappropriation of well-known community names, including those of Tribes, Indigenous Peoples and NGOs around the world.

.PARIS : Can the Backend Registry Help Sales?

As published on June 24, 2025, it is with no surprise that the AFNIC was renewed as the backend registry provider of the .PARIS new generic Top-Level Domain. What caught my attention in the announcement was this paragraph: “Afnic’s remit will also be expanded to include communication and promotion of the .paris TLD, as well as the development of initiatives designed to increase its adoption by businesses and private individuals.”

DOTZON Study: Digital City Brands 2025

We have just released the 2025 edition of the DOTZON study "Digital City Brands." Since first presenting the study in early 2017, DOTZON has now analyzed for the ninth consecutive year how cities successfully use their Digital City Brands. The Digital City Brand represents the digital aspect of a city's brand and reflects how digitally advanced a city is. The emergence of the Internet was the reason Digital City Brands were created in the first place.