New TLDs

DOTZON Study: Digital Company Brands 2025

DOTZON's 2025 study analyzes over 410 corporate dotBrands to reveal how companies strengthen digital identities through custom top-level domains. Audi retains first place, while newcomers like CRS and rising performers such as Schwarz demonstrate growing strategic use.

Overcoming DNSSEC Challenges: A Guide for TLDs

Despite offering robust protection for the Domain Name System, DNSSEC suffers from poor adoption due to its complexity, cost, and operational risks. Automation and algorithmic improvements now offer practical solutions for broader deployment.

Failure in ICANN’s Governance Framework

The legitimacy of the ICANN multistakeholder model and its governance framework are facing an existential threat requiring immediate attention. The recently announced results of the ICANN Nominating Committee highlight how the ICANN Board is captured by "affiliated" directors, which threatens its independence and ability to act for the public interest.

An Open Letter to the ICANN Community: Not the Community Priority Evaluation We Intended

Today, I share a warning about serious changes to the Community Priority Evaluation (CPE) of the New gTLD Applicant Guidebook. They are not driven by public comment, but by a few voices within the SubPro Implementation Review Team - and they are very likely to lead to disastrous misappropriation of well-known community names, including those of Tribes, Indigenous Peoples and NGOs around the world.

.PARIS : Can the Backend Registry Help Sales?

As published on June 24, 2025, it is with no surprise that the AFNIC was renewed as the backend registry provider of the .PARIS new generic Top-Level Domain. What caught my attention in the announcement was this paragraph: “Afnic’s remit will also be expanded to include communication and promotion of the .paris TLD, as well as the development of initiatives designed to increase its adoption by businesses and private individuals.”

DOTZON Study: Digital City Brands 2025

We have just released the 2025 edition of the DOTZON study "Digital City Brands." Since first presenting the study in early 2017, DOTZON has now analyzed for the ninth consecutive year how cities successfully use their Digital City Brands. The Digital City Brand represents the digital aspect of a city's brand and reflects how digitally advanced a city is. The emergence of the Internet was the reason Digital City Brands were created in the first place.

Towards a Generalised Threat-Scoring Framework for Prioritising Results From Brand Monitoring Programmes

The ability to rank results according to the level of threat they pose (based on factors such as, for example, the extent to which a webpage relates to a brand of interest) is a key component of many brand protection services. The prioritisation process has a number of purposes, including the identification of: (a) priority targets for further analysis; (b) candidates for content tracking (i.e. regular reinspection of content or configuration, and the generation of an alert if high-concern findings are identified) - as may be appropriate in cases where a domain name presents a high potential level of risk but is not currently associated with any live site content; and (c) priority targets for enforcement actions.

Domain Industry 2025: Current Landscape and Key Market Data

As we navigate through 2025, the domain industry remains a critical focal point amid persistent geopolitical instabilities, inflation, and an ongoing energy crisis. These pressures have reshaped the landscape of domain registrations and the domain aftermarket. Despite these challenges, digitalization continues to drive innovation and efficiency across sectors.

DOTZON Study: Digital Company Brands 2024

DOTZON presents the seventh edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness " of a company. For "Digital Company Brands 2024", all companies worldwide that have their own internet extension were once again analysed.

Attacking DNS Abuse: The Next Amendments Needed

Abusive behavior that leverages the domain name system (DNS) continues to be a problem, with a reach that has been widely and credibly documented. There is little doubt that bad actors continue to use the DNS for nefarious and costly purposes. While the amendments made in 2024 to ICANN's Registry Agreement (RA) and Registrar Accreditation Agreement (RAA) were a step in the right direction, more advanced tools are needed to bring abuse rates down.