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Bringing a New Top-Level Domain to Life

By Michele Neylon MD of Blacknight Solutions

One of the key elements in any domain space is usage.

It doesn’t matter how potentially “cool” or “interesting” a Top-Level Domain (TLD) is if nobody is actually using it to provide content.

It may be overused and totally abused, but “content is king”!

The guys in dotMobi posted yesterday about some of the more interesting domains that they had come across recently.

What did that lead to? Well I actually got out my phone and browsed the sites to see what all the fuss was about and I was truly impressed.

You don’t need fancy videos to promote the dotMobi namespace if you can get content providers to engage and start providing content that people want to consume.

The dotMobi blog is full of tips, insider news and other content that make you want to get involved!

I even finished and published an article on dotMobi that I’d started writing months ago!

Originally posted on Michele Neylon’s weblog.

By Michele Neylon, MD of Blacknight Solutions

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