Brand Protection

How Regional Domain Registration Habits Are Changing Global Portfolio Strategy

Regional domain habits are reshaping global portfolio strategies, as European companies favor country codes, APAC embraces layered local structures, and North America sticks with generic domains, while rising fraud adds urgency to defensive registrations.

Why Operational Readiness Will Define the Next Generation of TLDs

Launching a top-level domain is only the beginning. Hello Registry combines ICANN-approved expertise, flexible infrastructure and long-term operational support to help brands, communities and innovators build and manage secure, future-ready TLDs with confidence for years.

Firms Stick With “.com” While Cyber Risks Redefine Domain Strategy

Corporate domain strategies remain anchored in legacy extensions even as new domains proliferate, forcing firms to balance global reach, regional needs and rising fraud risks in an increasingly complex digital landscape.

Domains: The Overlooked Frontline in IP Protection

Domains have quietly become the primary entry point for online IP infringement, yet most firms lack visibility over portfolios, leaving brands exposed and prompting a shift toward integrated, proactive domain governance and security.

Do You Have the Right SSL Certificate Strategy?

As SSL lifecycles shrink and low-cost certificates proliferate, enterprises face mounting operational and security risks. A fragmented, manual approach is no longer sustainable; automation, vendor consolidation and stronger validation are becoming strategic imperatives.

AI and IP Infringement: Why Detection Is Becoming a Race Against Time

As generative AI accelerates deepfakes, counterfeit domains, and brand impersonation, legal teams are struggling to keep pace. Detection speed has become critical, forcing companies into an AI-driven arms race to protect intellectual property and corporate trust.

CSC’s 2026 Domain Security Report Reveals Escalating Enterprise Risks from Weak Digital Perimeters

CSC's 2026 Domain Security Report reveals persistent vulnerabilities across the Global 2000, with domain-based threats rising and unicorn firms showing mixed security maturity amid growing regulatory pressure and AI-driven cyber risks.

How Brands Can Prepare for the New GTLD Program

For the first time in over a decade, the internet is opening its gates to a new wave of generic top-level domains (gTLDs). This is not just an opportunity to register a domain name, but the entire top-level domain itself.

A Guide to Navigating the Chinese Market

The Chinese market is the second largest in the world with an estimated GDP of $18 trillion. Over the past few decades, it has grown to be a powerhouse of manufacturing and technology. This has been coupled with a large increase in the internet penetration that now stands at 76%, which for a country of 1.4 billion people is a significant number of people online.

Amazon Invested in New gTLDs

Amazon was a major player in ICANN's last top-level domain (TLD) expansion round, serving as a Registry Operator for over 50 TLDs based on over 70 strings for which they originally applied.