Brand Protection

Brand Protection / Recently Commented

The World of the Subdomain

A web domain name is the foundational piece of internet property allowing its owner (registrant) to construct and host an associated website. On a domain, the owner is also able to construct whatever subdomains they wish -- a process that is technically achieved via the configuration of records on the authoritative domain name system (DNS) server. more

Web3 - What Brand Protection Pros Need to Know

Avivah Litan, the storied Gartner analyst, laid it down succinctly for insiders in her blog two and one-half years ago. She said, "Web 3.0 will transform us from Web 2.0's monetization via surveillance capitalism and advertising to monetization built directly into the protocol that is equally available to any connected user." Translated, that means we'll control our destiny by owning and managing our credentials for logging into systems, content, financial resources, and, importantly, our data. And, we are told, blockchain technology will enable all that. more

Protecting Your Brand in the New World of NFTs

Months ago, while watching a Saturday Night Live skit about non-fungible tokens (NFT) featuring a parody of Janet Yellen speaking to a high school economics class, I realized what an NFT is and how they work. What they represent, how they are minted, and how their value is exchanged became clear while watching Pete Davidson in a boy wonder unitard rap about the latest crypto-phenomena. It was only later that I realized that NFTs have plenty of practical applications. more

Interplanetary Internet

We had a very interesting presentation and discussion regarding the topic of interplanetary internet with my international colleagues, of which Vint Cerf – one of the “fathers of the internet” – is also a member. As a partner of the Interplanetary Networking Special Interest Group (IPNSIG), he took us on a journey that he has been involved with over the last 20 years regarding communication networks in space. A true mind-broadening experience. more

Multistakeholderism Is Working: Even in Exile

I'm happy to report (mostly) positive feedback on my last article that examined how the multistakeholder model tackled, and tackled well, Phase 1 of the review of all Rights Protection Mechanisms. While bad news may sell more clicks, a little good news from time to time also appears to be welcome. Good news also reminds us of how fortunate we are to have a private sector ICANN with a multistakeholder model of policy development... more

Phishing Scams: How to Spot Them and Stop Them

Phishing scams are nothing new in the online security world and show no signs of subsiding. The scam starts when a fraudster sends a communication purporting to originate from a trusted provider and encourages the recipient, often with a conveyed sense of urgency, to click a link. That link leads to a fake site, usually intended to collect confidential login credentials or other personal information. In similar scams, the mail may encourage the recipient to open an attachment loaded with malicious content. more

Multistakeholderism Is Working: A Short Series of Articles

I was in a conversation with a close friend the other day, you know the kind where you have been friends for so long that you have endured each other experimenting with changed politics, evolving religion, and if you are unlucky, flirtations with multilevel marketing. We were discussing politics that day, which is not unusual given our ancient friendship and the recent change at the helm of the United States. more

What Are the Connected Assets of Confirmed Fake FBI Domains?

Two months ago, the Federal Bureau of Investigation (FBI) alerted the public to a list of domains that could easily be mistaken to be part of its network. The list of artifacts contained a total of 92 domain names, 78 of which led to potentially malicious websites, while the remaining 14 have yet to be activated or are no longer active as of 23 November 2020. more

Digital in 2021 – Five Predictions for Brand Protection

While smartphones were an integral part of our lives before 2020, now, as a result of the changes associated with COVID, our mobile devices are virtually "super-glued" to our hands. The worldwide pandemic has heavily influenced our lives. Based on our past experiences with digital brand protection and the trends we're currently seeing, we've made five predictions regarding the future of internet usage in 2021. more

Cast Your .vote for the Most Interesting New gTLD Development in Q4

2020 has been extremely eventful, so it follows that the domain industry has continued to experience perpetual change, progress and uncertainty in the last three months of the year. In our Q4 New gTLD Quarterly Report, MarkMonitor experts analyze topical registration activity, launch information, .brand growth and DNS abuse, and share a list of upcoming industry meetings for 2021. more

A Brief Look at the Domain Attack Surface of Streaming Media Companies

The term "attack surface" is often heard in cybersecurity conversations. It refers to the sum of all possible attack vectors or the vulnerabilities that threat actors can exploit to penetrate a target network or damage an organization somehow. An unused and forgotten subdomain, for instance, can become an attack vector when taken over. Certain categories of companies have very large attack surfaces. Such is the case of streaming media businesses like Netflix and HBO Max. more

Innovation, Launches and Email: New gTLDs Deliver in Q3 2020

As the third quarter of 2020 winds down, the domain industry continues to show development and progression amid uncertain global economic conditions. From improvements in products and additional TLD launches to growth in .brand email usage and upcoming virtual meetings, the Q3 2020: New gTLD Quarterly Report from our MarkMonitor team has a little something for everyone. more

Only Bad Actors Should Worry About the URS

With DNS abuse a topic of increased concern throughout the community, any controversy over adopting the Uniform Rapid Suspension System (URS) for all generic top-level domains (gTLDs) seems misplaced. The URS was designed as a narrow supplement to the Uniform Domain-Name Dispute Resolution Policy (UDRP), applicable only in certain tightly defined circumstances of clear-cut and incontrovertible trademark infringement involving the registration and use of a domain name. more

Uniform Rapid Suspension Not Appropriate for .com Domain Names

The Internet Commerce Association has been actively involved for the last four years on the ICANN Working Group reviewing the Uniform Rapid Suspension (URS) policy and the Uniform Domain Name Dispute Resolution Policy (UDRP). The Working Group is currently wrapping up its review of the URS. The UDRP will be reviewed in an upcoming second phase. more

Why the Pandemic Makes Domain Names More Valuable Than Ever

In the United States, at least 25,000 brick and mortar businesses will close in 2020 due to the Coronavirus (source: Coresight). I believe this will only be the tip of the iceberg. The businesses that fight to stay alive will become 100% dependent on the Internet to generate their revenue. No longer able to rely on foot traffic to their old brick and mortars, the popularity and brand-ability of their websites will solely dictate their ability to survive in the coming years. more