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Brand Protection / Featured Blogs

Web3 - What Brand Protection Pros Need to Know

Avivah Litan, the storied Gartner analyst, laid it down succinctly for insiders in her blog two and one-half years ago. She said, "Web 3.0 will transform us from Web 2.0's monetization via surveillance capitalism and advertising to monetization built directly into the protocol that is equally available to any connected user." Translated, that means we'll control our destiny by owning and managing our credentials for logging into systems, content, financial resources, and, importantly, our data. And, we are told, blockchain technology will enable all that. more

Protecting Your Brand in the New World of NFTs

Months ago, while watching a Saturday Night Live skit about non-fungible tokens (NFT) featuring a parody of Janet Yellen speaking to a high school economics class, I realized what an NFT is and how they work. What they represent, how they are minted, and how their value is exchanged became clear while watching Pete Davidson in a boy wonder unitard rap about the latest crypto-phenomena. It was only later that I realized that NFTs have plenty of practical applications. more

Interplanetary Internet

We had a very interesting presentation and discussion regarding the topic of interplanetary internet with my international colleagues, of which Vint Cerf – one of the “fathers of the internet” – is also a member. As a partner of the Interplanetary Networking Special Interest Group (IPNSIG), he took us on a journey that he has been involved with over the last 20 years regarding communication networks in space. A true mind-broadening experience. more

Registrar Influence on the Domain Security Posture of the Forbes Global 2000

In the 2021 Domain Security Report, we analyzed the trend of domain security adoption with respect to the type of domain registrar used, and found that 57% of Global 2000 organizations use consumer-grade registrars with limited protection against domain and DNS hijacking, distributed denial of service (DDoS), man-in-the-middle attacks (MitM), or DNS cache poisoning. On average, the adoption of domain security controls is two times higher for enterprise-class registrars than for those using consumer-grade registrars. more

A Three-Step Process to Chase Compulsive Domain Brand Squatters

Domain brand squatting can be defined as the unauthorized or dishonest use of a brand or company identifiers in domain names. It is often linked to the use of look-alike domains in bad faith, and we see it all the time. The threat actors behind these domains are called different names, though a prevalent one would be “typosquatters.” The Hot on the Trail of Compulsive Brand Squatters webinar showcased how these people are infiltrating the Internet. The first page of PhishTank’s valid phish search alone as of this writing tells us that domain brand squatting is a real and present danger. more

Why Domain Security Is Your First Line of Defense to Mitigate Phishing Attacks

According to the Cybersecurity and Infrastructure Security Agency (CISA), most cyberattacks, including ransomware and business email compromise, begin with phishing. Although losses due to ransomware now exceed billions annually, most ransomware protection and response measures don't protect against the most common phishing attacks. Established research shows that phishing attacks most commonly occur from a maliciously registered, confusingly similar domain name, a compromised or hijacked legitimate domain name, or via email header spoofing. more

Key Findings from the 2021 Domain Security Report

With cybercrime on the rise, companies in 2021 have experienced increased ransomware attacks, business email compromise (BEC), phishing attacks, supply chain attacks, and online brand and trademark abuse. While domain cyber risk is rising, the level of action being taken by Forbes Global 2000 companies to improve their domain security posture has remained unchanged, leaving these companies exposed to even more risk. The risk of not addressing your domain security can be catastrophic. more

What Is the Domain Name Expiry Cycle and Why Should You Know About It?

Domain names are registered by the thousands every day. In July 2021, 236,336 domains were newly registered daily on average across all top-level domains (TLDs). Tens of thousands were also newly expired. Other months could be just as busy. "Newly registered" and "newly expired." Those are two terms I often get questions about. Newly registered domains are domains that someone just reserved, typically through a registrar or web hosting company. Newly expired domains, meanwhile, are those domains that someone had reserved but decided to let go for one reason or another. more

What Due Diligence Satisfies Domain Name Registrant’s Representations (UDRP)?

Not infrequently mark owners in disputes under the Uniform Domain Name Dispute Resolution Policy (UDRP) claim that respondents should have been aware that the domain names they registered corresponded to their marks; and from this, urge panelists to draw the inference that the registrations were designed to take advantage of their goodwill and reputation. To test this premise, we need to take a step back for a quick look at UDRP provisions. All it takes to acquire a domain name is to sign a registrar’s registration agreement. more

To Block or Not to Block?

Domain blocking mechanisms are an important element of an organization's defensive domain strategy. With the introduction of the New Generic Top-Level Domain (gTLD) Program by the Internet Corporation for Assigned Names and Numbers (ICANN) in 2013, brand owners were faced with a new challenge -- protecting their marks without overburdening their budgets. Defensive domain registrations were and still are an effective way in which a brand can protect itself in domain namespaces.  more