Brand Protection

The Fight for a String: Understanding ICANN’s Objection Process in the 2026 New gTLD Application Round

ICANN's 2026 new gTLD objection process presents applicants and rights holders with four distinct mechanisms for challenging proposed strings, each carrying different legal standards, evidentiary requirements and consequences for delegation.

From Apps to Agents: How the 2026 New gTLD Strings Mirror a Changed Internet

ICANN's 2026 new gTLD applications reveal a shift toward AI agents, developer infrastructure and digital trust, with .agent replacing .app as the most contested string amid growing competition and persistent geographic disparities.

Big Brands, Bold Moves: The 2026 dotBrand Wave

ICANN's 2026 new gTLD round attracted 333 dotBrand applications, representing 20.6% of submissions. Participation across major industries reflects growing interest in controlling branded namespaces and strengthening enterprise digital identity.

Governance Theater: Why the gTLD Expansion Program Is a Lose-Lose Proposition

ICANN's gTLD expansion program is structured to collect fees regardless of outcomes, leaving brand, portfolio and single-string applicants bearing financial risk while accountability mechanisms offer little meaningful remedy when the process fails.

How CZDS Zone Data Helps Detect Domain Abuse

Daily CZDS zone data can help brand owners and investigators detect suspicious domain registrations earlier, trace related infrastructure, monitor expired names, and shift enforcement from reactive disputes toward faster, evidence-based intervention.

Two Years After His Arrest, Pavel Durov Wants to Run His Own Registry

Telegram says it has applied for .gram, potentially giving a billion users DNS addresses while putting its governance, abuse controls, legal exposure and infrastructure under scrutiny as ICANN prepares to reveal applications.

How Domain Abuse, Social Media, and AI Fuel Brand Attacks

CISOs expect social media impersonation to become their leading cybersecurity threat as attackers increasingly combine AI-enabled deception, executive impersonation, and domain abuse across multiple channels to conduct fraud and steal sensitive information.

From Forgotten to Exploited: How AI Changes the Dangling DNS Threat

Dangling DNS records can expose trusted corporate subdomains to takeover, while AI-assisted reconnaissance makes abandoned resources easier to find, increasing the need for continuous DNS monitoring rather than periodic audits.

Beyond Protocol and Policy: Why Project Jake is Reshaping the Architecture of Internet Trust

Project Jake aims to bridge the divide between internet protocols and policy, offering registries, law enforcement and rights holders a decentralised framework for accessing domain-registration data securely while navigating privacy laws and institutional gridlock.

Now That You’ve Applied for a New gTLD, Should You Reveal?

With applications closed, new gTLD hopefuls face a changed calculation: revealing strings early could expose contention while information remains financially valuable, helping applicants make better decisions before fees are paid and withdrawal becomes increasingly costly.