Brand Protection

Trusted Notifier Network (TNN) Core Concept 2: Building a Chain of Indemnity

TNN proposes a contractual chain of indemnity to shift legal risk in global takedowns, replacing patchy statutory protections with enforceable accountability and a fund that makes good-faith action commercially viable for smaller intermediaries.

Fake Domains, Real Damage: What the Latest Data Reveals

Third-party domains exploiting brand names are proliferating, with 88% of homoglyphs externally owned. Many remain dormant yet email-enabled, creating scalable phishing risks as attackers increasingly target trust rather than infrastructure.

The Domain Universe in 2026: AI, Security, Market Maturity, and the New gTLD Frontier

Domains enter a mature phase as AI reshapes discovery, security sharpens, and new gTLDs expand. Once simple addresses, they are becoming critical infrastructure for identity, trust, and automated commerce in the evolving web.

Domain Security Report: Unicorns Show Strong Adoption in Key Domain Security Measures

Unicorn firms lead in DNS-based security adoption, signaling technical maturity, while Global 2000 rely on enterprise registrars. Gaps in redundancy and brand protection expose supply chain risks as cyberattacks intensify across industries globally today.

Filling the Sky with Satellites

Low Earth orbit is crowding as Starlink, Amazon, China and others race to deploy thousands of satellites, promising faster broadband while intensifying global competition, orbital congestion concerns and a push for direct-to-device connectivity.

Trusted Notifier Network (TNN) Core Concept 1: Unfair Cost Transfer and Reversal of Commercial Best

A flawed abuse-response system shifts costs from perpetrators to intermediaries, overwhelming enforcement. The Trusted Notifier Network seeks to realign incentives, curb low-quality reporting, and restore efficiency by embedding trust, accountability, and cost redistribution.

Securing Digital Brand Borders in a Fragmented World

GlobalBlock's expansion into China and Germany signals a shift from reactive brand protection to centralized prevention, as firms seek scalable, cost efficient defences against proliferating AI driven domain abuse worldwide amid a fragmented digital landscape.

Competing Trademarks, One .BRAND: Making the Right Call in 2026

As ICANN opens its 2026 round, firms sharing trademarks must weigh applying for a .BRAND domain against legal risks and competitive loss, with evidence suggesting first movers gain advantage while objections rarely prevail.

The AI Effect: Why Brand Impersonation Is Becoming Industrialised

Generative AI has turned brand impersonation from a nuisance into an industrial-scale threat, eroding trust. As ICANN's 2026 round approaches, DotBrand domains promise a structural fix to spoofing that strategies failed to deliver in 2012.

Domain Security Report: Are Global 2000 Companies Doing Enough on Domain Security?

A six year study of Global 2000 firms finds progress on email authentication but worrying gaps elsewhere. Despite rising DMARC adoption, falling DNS redundancy and uneven regional uptake leave companies exposed to domain based attacks.