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In the fourth in this series of articles exploring how the application of appropriate tools, algorithms and analysis techniques can identify the existence of attractive, unregistered brandable domain names, I consider the prevalence of a few additional styles of name.
The previous two articles in this series have outlined techniques for 'mining' brandable domain names -- that is, domain names of potential interest to entities looking to launch a new brand name and associated website -- from the enormous dataset of unregistered names (determined via zone file analysis). The key element of the identification process is the implementation of filtering techniques to identify...
SpaceX first departed from its uniform Starlink pricing policy when it offered a reduced price for throttled service in France two years ago. Since then, many new, higher-capacity satellites have been launched, enabling SpaceX to reduce prices in low and middle-income countries like Kenya. Kenya had 405 geostationary satellite internet subscribers when Starlink became available in July 2023.
My previous article on brandable domain names1 -- that is, available (unregistered) domain names which may be appealing to any entity looking to identify a potential name for a new brand launch -- focused on the use of phonotactic (i.e. 'readability') analysis techniques to identify candidate names.
Conventional wisdom within the domain-sales industry states that the stock of unregistered domain names is 'running out,' with limited or no availability of short, desirable domain names across popular extensions (TLDs). This presents problems for would-be brand owners looking for a brand name (and accompanying suitable website presence) to utilize for newly-launched companies...
The domain name system (DNS) is vital for businesses as it facilitates customer access to online services and resources. Strategic DNS management plays a pivotal role in cybersecurity, safeguarding against threat vectors and ensuring secure global connectivity across online channels including apps, email, websites, application programming interfaces (APIs) and more.
A recent news story, following research from security provider Infoblox, highlighted the case of the 'Revolver Rabbit' cybercriminal gang, who have registered more than half-a-million domains to be used for the distribution of information-stealing malware. The gang make use of automated algorithms to register their domains, but unlike the long, pseudo-random ('high entropy') domain names frequently associated with such tools, the Revolver Rabbit domains instead tend to consist of hyphen-separated dictionary words (presumably so as to obfuscate their true purpose), with a string of digits at the end.
In the Converse.co dispute, a three-member UDRP panel unanimously ordered the transfer of the disputed domain name to the Complainants, All Star C.V. and Converse, Inc., owners of the well-known brand CONVERSE for shoes and apparel. The panel drew the inference that the Respondent, by setting of an asking price of around $300,000 after having acquired the domain name for $306, was primarily motivated by a bad faith intent to target the Complaint.
Domain name monitoring - that is, the detection of domains with names containing a brand-term (or other string) of interest - is a very well-established element of brand protection services. Branded domain names are of key importance to brand owners (as the basis for business-critical infrastructure (i.e. 'core' domain names), and as part of a 'tactical' portfolio of strategic and defensive registrations), but also to infringers, who can utilise domains as a means of impersonation, passing off, claimed affiliation, or traffic direction and monetisation.
Digital communications systems always represent a collection of design trade-offs. Maximizing one characteristic of a system may impair others, and various communications services may choose to optimize different performance parameters based on the intersection of these design decisions with the physical characteristics of the communications medium.