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The essay analyzes some of the strengths and weaknesses of closed and open new gTLDs. The success of the gTLD to a large degree rests on the successful design and implementation of an effective digital business model. A closed gTLD is one whose owner uses it for exclusive content - for example, the use of .book exclusively for Amazon books. Conversely, if Amazon opens up .book, other book sellers and libraries would be able to set up sub-domains, sites where they controlled content. more
With all the focus in the TLD world on the imminent arrival of more than a thousand new TLDs and the still unfinished discussions within ICANN on what policy framework those TLDs will need to follow, it is often forgotten that there are hundreds of other TLD policy frameworks that are mature, stable and well tested. These of course are the ccTLD policy frameworks that have been actively developed over 20 years. more
At its meeting in Durban, ICANN signed contracts with the applicants for four new top level domains. The new domains are ????, which means "web" in Arabic, ?????? and ????, which mean "online" and "site" in Russian, and ??, which means "game" in Chinese. They should give us an interesting hint about the future of the new TLDs, because all four are utterly, totally, generic. more
Under the leadership of Fadi Chehade and Steve Crocker, ICANN finally runs like an organization that has grown up. When it comes to process, accountability, and transparency, this is excellent news for the Internet. But it also raises a new question: how far will we let ICANN grow "out" of the limited technical mission for which it was created? In his opening remarks here in Durban, Chehade announced the expansion of local engagement centers and significant expansion of ICANN staff - for the second straight year. more
Well more than a year ago, ICANN's Security and Stability Advisory Committee published SSAC 053, its paper on single-label domain names - now referred to in the community as "dotless" domains - advising against their use. In a robust comment period, the community weighed in on the utility and safety of dotless domains, with some in favor and some opposed. To address the matter, ICANN has commissioned further study of the issue with an eye toward resolving the issue for new gTLD applicants. more
Have some security aspects been overlooked in the rush to conclude the new gTLD program and "give birth to the baby before it starts to get really sick" as ICANN CEO Fadi Chehadé put it at a briefing jointly organised by ICANN and the European Commission a few days ago? Ever since 2008 when the ICANN Board approved the GNSO-evolved policy that became the new gTLD program, it has been reworked so much that it's difficult to imagine any stone has been left unturned. Yet a recent letter threatens to open up a new can of worms. more
A recent kerfuffle around Italian chocolate and confectionery producer Ferrero SpA and fan Sara Rosso is the latest example of how important it is for companies to consider carefully the domain and user names they decided to reclaim. Sometimes, enforcing trademark rights online can go really wrong, really quickly. In 2007, Ms. Rosso chose February 5 to be "World Nutella Day" - a time when "Nutella Lovers Unite for One Day!" She built a web presence around Nutella Day that included a nutelladay.com website. more
Do you recall when you were a kid and you experienced for the first time an unnatural event where some other kid "stole" your name and their parents were now calling their child by your name, causing much confusion for all on the playground? And how this all made things even more complicated - or at least unnecessarily complex when you and that kid shared a classroom and teacher, or street, or coach and team, and just perhaps that kid even had the same surname as you, amplifying the issue! What you were experiencing was a naming collision (in meatspace). more
Internet users are willing to navigate to, use, and trust new web addresses that will be flooding the Internet later this year, and brand name websites will carry more weight with Internet users than generic sites. These are among the results of a public opinion survey commissioned by FairWinds Partners. The poll also found that the owners and operators of these new addresses should be technically prepared or risk driving away or losing traffic intended for their sites. more
Although this article was first published just a few days ago, on May 8th, there have been several important intervening developments. First, on May 10th ICANN released a News Alert on "NGPC Progress on GAC Advice" that provides a timetable for how the New gTLD program Committee will deal with the GAC Communique. Of particular note is that, as the last action in an initial phase consisting of "actions for soliciting input from Applicants and from the Community', the NGPC will begin to "Review and consider Applicant responses to GAC Advice and Public Comments on how Board should respond to GAC Advice... more
It's safe to say that with just a week to go before ICANN intended to sign the first contract for a new gTLD, the last thing anyone wanted was a 12-page document from the world's governments with 16 new "safeguards", six of which it wants to see applied to every new extension. But what the industry shouldn't overlook, especially in the face of the expected critical responses this week and next, is that the Governmental Advisory Committee's (GAC's) formal advice from the ICANN Beijing meeting represents an opportunity for the domain name industry to lock-in self-regulation at a critical point in its evolution. more
I don't have strong religion on plural TLDs. For that matter, I don't have strong feelings for or against closed generics either, an other new gTLD issue that has recently been discussed even though it is not mentioned in the rules new gTLD applicants had to rely on. What I do care about is predictability of process. Yet, as Beijing showed, the ICANN community has an uncanny ability to throw last-minute wrenches at its own Great Matter, as Cardinal Wolsey called Henry VIII's plan to divorce Catherine of Aragon. more
Mandarin is a tricky language, but ICANN may want to learn the expression chóngfù before leaving the Beijing meeting. Chóngfù means "do-over" and that's what ICANN needs to forestall an entirely preventable disaster in the delegation of new top-level domains (TLDs). The issue of "string similarity" seems straightforward. Nobody inside ICANN or out there in the real world wants Internet users to be confused by new TLDs that are confusingly similar. Imagine hearing an ad offering low rates at car.loans but you encounter something completely different at car.loan instead? more
Over the last few months one of the areas of attention in the new TLD project has been "closed generics". I've written about this several times in the past and I've also raised the issue in as many fora as possible. Yesterday ICANN published a letter they'd received from Google with respect to several of their new TLD applications. more
How will the business of existing top-level domains (TLDs) be impacted by the new gTLDs? Someone asked me this simple question and I was very surprised to see that my online searches couldn't easily find many detailed articles or research related to that point. more
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