ICANN

3 Things You Should Be Doing This Spring and Summer ... If You’re a New TLD Applicant

It would have been difficult to plan for this no-man's-land period we find ourselves in this spring as ICANN rectifies, resets and finally closes their new TLD application window. But for those of us with applications in the black-box hopper, we soldier on. From a marketing standpoint, there are three things we are working on with our partner clients with applications submitted, and if you're in the game too, you might want to consider similar actions. more

Donuts and Efficiency: Ways to Recover Time and Money Lost to TAS

On April 12, ICANN closed the TLD Application System (TAS) to ensure security of applicant data. For more than a month, the system outage has cost applicants and others millions of dollars. Here's how to make up for lost time and money. Donuts supported ICANN's decision to close TAS when it realized there was a data security risk. At a critical moment, ICANN made the right choice... However, now that staff has communicated to affected applicants (including Donuts) and is preparing to re-open the TAS system, efficiency has grown to become a crucial element of the process. more

2011 UDRP Filings Up at WIPO, Down at NAF - And Still Infinitesimal

The World Intellectual Property Organization (WIPO) recently issued a detailed press release regarding Uniform Dispute Resolution Policy (UDRP) cases for which it provided arbitration services in 2011 and, once again, the number of WIPO filings was up. According to WIPO: "In 2011, trademark holders filed a record 2,764 cybersquatting cases covering 4,781 domain names with the WIPO Arbitration and Mediation Center (WIPO Center) under procedures based on the Uniform Domain Name Dispute Resolution Policy (UDRP), an increase of 2.5% and 9.4% over the previous highest levels in 2010 and 2009, respectively." Yet that's an incomplete picture. more

If You Build It, They Will Come.

Only two years after signing the DNS root zone, the powerful lure of a secure global infrastructure for data distribution is starting to reveal itself. It is illustrated clearly by two proposed technical standardizations that seek to leverage secure DNS. To some degree these developments highlight the strength of DNS institutions and how they might fill gaps elsewhere in the Internet's governance. But an increasing reliance upon and concentration of power in the DNS also makes getting its global governance correct even more important. more

2100 New gTLD Applications. What Does It Mean?

Over the course of the last week, ICANN has released several pieces of information that taken together begin to allow us to piece together the overall gTLD landscape. ICANN is releasing partial information, without explanation or context, in dribs and drabs, and rumors are flying that we won't get the "Reveal" until the ICANN meeting in Prague at the end of June. This partial information and delay from ICANN is creating consternation and confusion among the many applicants and those watching the new gTLD scene. more

Donuts and TAS: What We Really Care About

Like everyone else applying for new gTLDs, the Donuts team thought it would now be poring over a list of applicant names and strings, nodding heads and at times raising eyebrows. The timing didn't work out that way. ICANN did the right thing by closing TAS temporarily in order to understand what it was dealing with. It's easy enough for applicants to get rattled by what they think may have happened... more

Brand Owners Hold Their Breath With New gTLD ?“Reveal Day” Delay

It has been quite a rollercoaster the past couple of weeks with the new gTLD application period ending on April 12th coupled with the suspension of the TLD Application System (TAS) due to a technical glitch. With over 1,200 applicants for new gTLDs confirmed by ICANN in the system, and the possibility of thousands of new gTLD applications to be published on "reveal day" brand owners have been holding their breath on the status of their applications. more

ICANN Board Meetings Should be Webcast Live

ICANN has just announced that, starting with the June meeting in Prague, the ICANN Board will no longer meet and cast votes on the final day of its three annual public meetings. We think this is an ill-advised step backwards from ICANN's commitment to transparency and the accountability that accompanies it. We also believe that ICANN should have told "the community" it was considering this major change and asked for public comment before making such a decision. more

Who is Keeping TAS Down?

Today, Friday April 27, ICANN had promised an update on the problems that led to its TLD Registration System (TAS) being taken offline on April 12. As the working day ends in Europe, that update has yet to come. Even if it does, I would not expect anything more concrete than the "we are still working on the issue, thanks for your patience" message of recent days. So what's really going on here? Does anyone at ICANN seriously expect us to believe that the tech team is "still reviewing the TAS data and checking the integrity of each and every application"? more

New TLDs: Disruptive Marketing 21st Century Style

Traditionally, top-level domains (TLDs) have been almost exclusively marketed by registries through their registrar channel. In a never-ending cycle of driving and sustaining sales, registries often resort to discounting and "promotional pricing." The competition for prime shelf space for a TLD is fierce, with sales and distribution largely controlled by the channel... In this chaotic and cluttered channel, it's not surprising that TLDs have traditionally been less than successful in defining their brand and delivering a unique value story for their product. more