Neustar has sent the following letter to ICANN. Neustar sent the letter to urge caution to ICANN before launching the batching process to promote competition and choice for consumers in a fair and balanced manner... "Neustar has long been an advocate for the introduction of new generic top level domains. Given the long and sometimes arduous road the ICANN community has traveled to get to this point in the process, we are understandably anxious to avoid unnecessary delay in the launch of new gTLDS."
Adolescents were fascinated by the book and film called "Hunger Games". The plot is about a government forcing people to watch, and forcing some to play, a cruel game for life and death. ICANN's own Hunger Games, the so-called "digital archery" or "batching" process, is not lethal to people, but shares all other features: it is forced upon the participants, it is destructive, unfair and unnecessary.
More than 50 major environmental groups have called on ICANN to protect the .ECO domain, representing a ground swell of public interest and support. Their letters are included with Big Room's community-priority .ECO application to ICANN... "This is one of the highest-level global mobilizations of the environmental community in history. Over 190 countries, more than 1,000 entities and over 10 million individual members are represented."
I was just asked the question: How many of the new Top-Level Domains (TLDs) will fail? This poor listener might have hoped for one sentence as response, but that subject is too interesting to be brief. In this scenario you can't look to historical data to measure or predict the success rate of the new TLDs because past new TLDs have been largely managed by big businesses who have strong revenue streams from other business lines that they could use to support a slacking TLD.
The same thing happens before every ICANN meeting. It starts raining. Not men, as the song goes, or droplets of H2O. It starts raining documents. In the run-up to one of its three-a-year international meetings, ICANN goes into hyperdrive. And this time, days before the Prague meeting (from the 24th to the 29th), the usual downpour has turned into a veritable deluge. Let's just take June 4th as an example.
Even though ICANN is moving full steam ahead with the New gTLD Program, many of the program's specifics are still being finalized. Many important questions related to the Trademark Clearinghouse and the Uniform Rapid Suspension (URS) still remain unanswered at this point. However, ICANN has recently provided additional details around Application Reveal and Batching and selected the Independent Objector.
It's official. After more than six grueling years of work for ICANN and the wider community, the new Top-Level Domain (TLD) application process finally closed a few hours ago. ICANN's Chief Operating Officer later advised the community in a release that just over 1900 applications had been submitted in the TAS with one hour remaining before the system closed (final numbers will be released on reveal day). This number of applicants falls within most industry estimates and shows significant demand as expected from across the globe.
As the last strike of the clock signals the end of 30 May 2012 there will be quiet relief from the back offices and consultants of most top-level domain name (TLD) applicants. And finally after the drama of the TAS system gremlins we have closure. Still there may yet be squeals of anguish as someone, somewhere got it wrong. A glitch in the applicant's computer, a lost bank transfer, a last minute switch of provider: all may be reasons for failure. ...as the quip attributed to Gore Vidal so aptly put it, "It's not enough to succeed. Others must fail." So lets discuss some additional points of failure.
Crime, fraud, scams etc., they're all very bad things. They're also not going to go away anytime soon. As a domain name registrar and hosting provider we're constantly "at risk", as we sell a lot of services that are both cost-effective and also give criminals the tools they need to attack 3rd parties. Again, this isn't exactly news. We've always taken a very pro-active approach to dealing with criminal activity and network abuse... But recently I've been losing sleep.
It would have been difficult to plan for this no-man's-land period we find ourselves in this spring as ICANN rectifies, resets and finally closes their new TLD application window. But for those of us with applications in the black-box hopper, we soldier on. From a marketing standpoint, there are three things we are working on with our partner clients with applications submitted, and if you're in the game too, you might want to consider similar actions.