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Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Are you a brand leader trying to figure out how to establish a sustainable and winning brand presence despite the rapidly changing environment? In the following video, Roland LaPlante, Senior VP and CMO of Afilias explains why a dotBRAND is the answer.

By Afilias, Global Provider of Internet Infrastructure Service

Afilias is the world’s second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®.

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