Brand Protection |
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Most businesses know the importance of protecting a brand. But, only a few of them understand that protecting their online properties is just as central to their brand-protection strategies. more
The more popular a brand is, the more customers buy its products. That same popularity makes it a lucrative target for infringers to sell counterfeits. As such, it has become a must for global brands to use brand protection software to make sure their reputation and consumers do not suffer. more
Gone are the days when a single department in an organization shouldered the responsibility for a company's brand protection strategy. A research paper that discussed the future of online brand protection shows that inter-department involvement, starting with the board's approval and support, down to the implementation of the strategy by different departments, is required. more
Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement – we couldn't be happier about it. Over the past three years, the Brandsight team has leveraged today's technology along with deep industry experience to build next-generation corporate domain management solutions that are redefining the market. more
Over the past five years, the Internet has seen the mass migration of websites from HyperText Transfer Protocol (HTTP) to its extension, HTTP Secure (HTTPS). HTTPS is a communication protocol that encrypts the data exchanged between sites and user agents. more
Sometimes, seeing several permutations of a famous company's domain names is not just a mere coincidence. Often, these are typosquatting attempts. They are not merely a nuisance, either, because clicking such a URL can have severe effects. more
In a Uniform Domain-Name Dispute-Resolution Policy (UDRP) case, the complainant usually has to prove three elements to win. Failing to satisfy these evidentiary requirements can render the case not only null and void, but the panel may also consider it as a reverse domain name hijacking (RDNH) instance. more
A success rate of one out of four might not seem like a reason to celebrate, but when it comes to registrar compliance rates, the current 25% rates that AppDetex clients enjoy is a substantial improvement from the single-digit compliance rates initially experienced immediately following the implementation of GDPR. more
Cybersquatting is likely one of the oldest digital threats out there, but somehow, it still works. The first cybersquatting case filed after the implementation of the Uniform Domain Name Dispute Resolution Policy (UDRP) involved the domain worldwrestlingfederation[.]com. more
Mobile commerce has just reached another landmark milestone. For the first time ever, mobile transactions made up almost $1 of every $3 spent online during the post-Thanksgiving 2019 shopping weekend. more
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