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Domain Names / Featured Blogs

What Will Be the Magic Number for New gTLD Applications?

With the application launch period scheduled to begin in less than three months, everyone wants to know just how many new generic Top-Level Domains (gTLDs) applications will be submitted. In terms of the number of applications to be submitted, I've seen estimates putting the figure as low as 500. But just last week, an industry insider told me that he thought the number could go as high as 3,500. more

How a New gTLD Should Choose a Back-end Registry System - Part 3

This part 3 of the selecting a back-end registry service provider series focuses on Whois and sharing data in new gTLDs. If you've ever looked up information about a domain name you've used a Whois service. It's the public information system about contact information for a domain name or IP addresses, though in this article, we will just talk about domain name Whois. In some generic and sponsored Top Level Domains (gTLDs), Whois is run authoritatively by the gTLD. In older gTLDs such as .com and .net, the authoritative Whois service is run by the registrar responsible for the domain name. While some TLD operators run their own infrastructure... more

The Last Domain Name You’ll Ever Register

We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more

Big Brands Should Embrace New TLDs & Stop Giving Away Money

Advertisers have given Verisign a free gift worth billions of dollars over the past 10 years. Sports Stadiums provide a great analogy... What do office supplies have to do with basketball? What does oil have to do with football? Yet, Staples will pay the Lakers $116 million dollars and Lucas Oil will pay the Indianapolis Colts about the same (over 20 years) to associate their company names with these stadiums. more

dot Brands Need to Look Under the Hood Before Partnering

As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose. Most dot Brand applicants have excellent IT departments, but these resources are already over-stretched with current projects, and they likely lack the specific skills and experience needed to meet ICANN's exacting standards in the highly specialized area of top-level domain registry technology. more

New TLD Applicants: Read This Before Selecting a Registry Provider

As each day passes, I spend more time immersing myself with prospective clients who are weighing up our offering over those of alternative providers. The more I become entrenched in this competitive process, the more it becomes increasingly clear that many of the competing RSPs pitching their wares to hopeful applicants are misleading them by hiding critically important information in fine print disclaimers or feeding them rubbish in order to whittle down the competition. Competition is a great thing; it just needs to be on the same playing field. Make sure you are comparing apples with apples. more

Innovating with New gTLDs

One of the primary purposes of the ICANN New generic Top-Level Domain (gTLD) program is to foster innovation in the DNS industry and the wider Internet. While having a desirable TLD string that users can relate to is a good starting point, gTLD applicants may want to bolster their value propositions by offering innovative services and differentiate their TLDs from others. Defining the services to be offered is so central to a gTLD that it should be part of the initial strategy of any prospective applicant. more

Why Brands Need Their Own TLD - The Mulberry-Sale Site that Scammed Me

As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more

Of Canaries and Coal Mines: Verisign’s Proposal and Sudden Withdrawal of Domain Anti-Abuse Policy

Too many techies still don't understand the concept of due process, and opportunistic law enforcement agencies, who tend to view due process constraints as an inconvenience, are very happy to take advantage of that. That's the lesson to draw from Verisign's proposal and sudden withdrawal of a new "domain name anti-abuse policy" yesterday. The proposal, which seems to have been intended as a new service to registrars, would have allowed Verisign to perform malware scans on all .com, .net, and .name domain names quarterly when registrars agreed to let them do it. more

Facebook and Apps vs. Domains

This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more