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Categories. The mere mention of the word risks eliciting groans from any domain industry specialist. In the run up to the new gTLD program, this concept was oft discussed. It seemed obvious to most that TLDs were not a homogenous ensemble but instead, could exist in many different shapes and sizes. Except to ICANN staff. They systematically refused to entertain the notion of categories. Even when ICANN Board members suggested some kind of recognition for different TLD types should be hardwired into the program!
This Sunday, March 22, 2015, the second Registration Operations Workshop (ROW) will be taking place at the Fairmont Dallas hotel from 12:30 -- 4:30 pm CDT. Discussion will include extensions to EPP, new encryption initiatives and also suggestions for ways to further automate DNS interactions between registries, registrars and DNS operators, including a need to do this for DNSSEC.
I admire Annalisa Roger. I know from my single email interaction with her that she means well. Nonetheless, dot Green apparently ranks below 330 in the list of operational new gTLDs with an apparent total of 117 domains, give or take a few. Why is this the case? It seems to me that dot Green is one the few new gTLDs that actually deserves support... The notion that most generic gTLDs [like dot Green] are already positioned to accommodate brand channel partners such as this or that 'brandchannel.green' is illusion.
Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location.
This week in Singapore, important decisions are being made about the future of the Internet at the Internet Corporation for Assigned Names and Numbers (ICANN) 52 conference. At stake are fundamental questions: Should the American people surrender stewardship over core technical functions that have preserved the open and neutral operation of the Internet since its inception? Should the Obama Administration cede this authority to an organization many consider to be non-transparent, unaccountable and insular?
In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"...
One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits.
2014 will be remembered as the year of the "multistakeholder model" on the Internet. NTIA demonstrated its commitment to bottom-up, multistakeholder Internet governance by committing to complete the transfer of responsibility for various technical functions -- known as the IANA Functions -- to the multistakeholder community. NTIA called on ICANN to convene the community to develop a transition plan to accomplish this goal.
2014 was a big year for us and for our clients. The new gTLD program forced us to rethink, reprioritize and implement new and different strategies to protect our brands online. The uncertainty largely behind us, and with more information at our fingertips about just how well (or not) brands are faring in the new environment, it's time to look forward to what we can do in 2015 to fix what's broken, throw away what's useless, fight for what's important...
In Ripley Scott's classic 1982 science fiction film Blade Runner, replicant Roy Batty (portrayed by Rutger Hauer) delivers this soliloquy... "I've...seen things you people wouldn't believe... Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the dark near the Tannhäuser Gate. All those... moments... will be lost in time, like (cough) tears... in... rain. Time... to die."