Domain Names

For ccTLD Registries: 4 Steps to Guaranteed Success

The introduction of New gTLDs has increased the rate at which individuals and businesses are getting online today and we're already seeing mainstream adoption of New gTLDs. By going the extra mile to spread awareness about their extensions among the masses, New gTLD Registries are bringing attention to their value propositions and, more importantly, are sharing the idea of 'getting online' to audiences.

Dot Brands Should Not Rush to Market, but Build Effective Strategies First

Brands applied for their new gTLDs to protect their brand and ensure they didn't miss an important new opportunity, but few had a clear business case for how they would use the gTLD platform when they applied. As brands approach the July 29th contracting deadline, the inevitable question is arising: "What do we do with this?"

8 Things to Look for in a Registrar Automation Platform

In today's world, domain name registrars play a very important role in the functioning of the domain name ecosystem. This is in stark contrast from the Registry-dominated industry most of us have been used to seeing over the past decade. After the introduction of New gTLDs, Registrars have been elevated to a strategic and important pedestal because they're the first contact point to end customers of domain names.

How to Maximise Registrations Through Effective Registrar Relationships

There are some surefire ways to get channel engagement and drive registrations, but doing what everyone else is doing is not going to cut it in the world of new TLDs. Successful Registrar engagement requires an investment of time far in advance of what some Registry Operators appear to be expecting, both in terms of ongoing relationship management as well as continually providing tools which make it easier for Registrars to sell your extension over other TLDs.

What’s Going on in China’s Domain Name Industry?

Recently, there has been a lot of noise about China tightening control of the new top-level domains and how it could severely damper domain name registrations in China and one should make preparation for the worst. Initially, I tried to stay out of this as I know all the players behind this. But given that at least 3 people have emailed me asking what's going on, I decided to clear the air here.

Phishing in the New gTLDs

The new Anti-Phishing Working Group (APWG) Global Phishing Survey has just been released. Written by myself and Rod Rasmussen of IID, the report is the "who, what, where, when, and why" look at phishing, examining the second half of 2014. The report has many findings, but here I'll concentrate on the new gTLDs. The second half of 2014 was when an appreciable number of new gTLDs entered general availability and started to gain market share.

Curbing Cyber- and Typosquatting

We need a tax. You don't hear that too often. But right now a tax is the weapon needed by the domain name community. We face way too many cyber- and typosquatters. To drive them back, let's tax parked and unused domain names. Done right -- sized properly and phased in -- the tax will make it much harder for speculators to turn a profit while they keep domains sitting idle or parked.

Lessons from .Build One Year After Launch: Q&A with CEO and Founder George Minardos

The .build domain namespace opened in General Availability in April 2014, as a domain name designed specifically for the online needs of the building industry and beyond. As the appointed technical provider for .build, ARI Registry Services powered the launch and continued technical operations for this global domain name. A year into the life of the namespace, ARI Registry Services' Head of Global Consulting Tony Kirsch caught up with George Minardos, CEO of .build to talk about his insights to date, what he's learnt about the domain name industry, and a look at where he thinks it is heading.

How Much Money Is There in Complaining?

Although I don't have a lot of sympathy for the trademark lawyers' argument that trademark holders need to register .sucks domains cheaply before anyone else can, there is one point at the end of their letter that's worth a look. The registry contract for .sucks, between Vox Populi and ICANN, has this sentence that appears (as far as I know) in no other registry contract, in the section on Registry-Level fees.

Registration Operations is More Than Just Registering Domain Names

Perceptions can be difficult to change. People see the world through the lens of their own experiences and desires, and new ideas can be difficult to assimilate. Such is the case with the registration ecosystem. Today's operational models exist because of decisions made over time, but the assumptions that were used to support those decisions can (and should) be continuously challenged to ensure that they are addressing today's realities. Are we ready to challenge assumptions? Can the operators of registration services do things differently?