Domain Names

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more

2014 Domain Name Year in Review

It's hard to believe that another year has come and gone and that I'm now publishing my 5th Annual Domain Name Year in Review. It's sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. more

Domain Name Case Under ACPA Failed Because Trademark Was Not Distinctive

The federal Anticybersquatting Consumer Protection Act (ACPA) [15 U.S.C. 1125(d)] is a provision in U.S. law that gives trademark owners a cause of action against one who has wrongfully registered a domain name. In general, the ACPA gives rights to owners of trademarks that are either distinctive or famous at the time the defendant registered the offending domain name. The Eleventh Circuit Court of Appeals recently affirmed the decision of a lower court that dismissed an ACPA claim... more

The Empire Strikes Back: “New” Verisign Hums a Familiar Tune

Losing your monopoly must be hard. True, few companies ever experience that particular breed of angst, but if Verisign's reply to even modest success in the new gTLD marketplace is any indication, it must be very hard to say goodbye. We understand why they're worried... The quality of newly registered .COM names is dropping and has been for years. And there is nothing Verisign can do about it. So welcome to the fire sale. more

The Real Facts About New gTLDs

Many with financial interests in new gTLDs, such as Donuts, have painted a rosy picture of how new gTLDs create greater availability of meaningful domain name options that the global masses have been waiting for. Their message seems to be: FINALLY, there is an alternative to .com in new domain extensions like .guru, .photography, .blackfriday and .tips. But, the reality is that we have always had options other than .com to choose from when registering a domain name. The challenge isn't choice, its relevance and credibility. more

Wait and See Approach on Abuse

Wait and see approach on abuse attracts ICANN Stakeholder attention: A few weeks ago I made a detailed argument as to why product safety applies to domains, just like it does to cars and high chairs. I also argued that good products equal good business or "economically advantaged" in the long run. Then I really made a strong statement, I said if we don't actively engage other Internet stakeholders -- those that interact with our products, we would eventually lose the opportunity to self-regulate. more

Early Data Suggests New gTLDs Perform Well in Search Environment

Internet addresses registered in new gTLDs are holding their own against -- and in some cases outperforming -- comparable addresses registered in legacy domains like .COM, according to new data that provides the best window yet into the operational functionality of new gTLD addresses. A question on everyone's mind in the run up to new gTLDs was: how would new domains perform in the wild against legacy domains on the key criteria of search? more

Section 3.18 of the 2013 RAA: Reasonable Investigations, Appropriate Responses

Section 3.18 of the ICANN 2013 Registrar Accreditation Agreement (RAA) contains language requiring registrars to investigate and respond to abuse complaints. Nearly one year into the new RAA's effective period, what do we know about Section 3.18? If a person or entity wants to submit a complaint, what should they keep in mind? This article reviews the meaning of Section 3.18, how to leverage it, offers a list of do's and don'ts for complainants, and offers a few recommendations for registrars. more

DNSSEC Adoption Part 3: A Five Day Hole in Online Security

Implementing security requires attention to detail. Integrating security services with applications where neither the security service nor the application consider their counterpart in their design sometimes make plain that a fundamental change in existing practices is needed. Existing "standard" registrar business practices require revision before the benefits of the secure infrastructure foundation DNSSEC offers can be realized. more

Experience and Evidence Point to Strong Renewal Rates for New TLDs

In the tenth month of the revolutionary expansion of generic top-level Internet domains, global registrations in new gTLDs reached more than three million addresses, providing the clearest illustration yet of the strong international appetite for new, relevant addressing options. As we near the first full year of new gTLD availability, focus now shifts to another critical metric -- renewals -- which we expect to show similar strength based on history and data analysis. more