Domain Names |
Sponsored by |
Over the past couple of years I've posted several times on the issue of "closed generics". In essence these are new TLD applications where the string is a "generic term" AND the applicant wanted to keep all domains in the registry for their own use. The baseline registry agreement with ICANN now contains language that resolves the issue, or at least it would appear to do so.
Like many, I've been watching the rollout of the first 150+ new Top-Level Domains (TLD) with interest. Since the delegation of ????. back in October, we've seen all sorts of TLDs launched -- from brands like .monash to generics like .build. There has been intense scrutiny within our industry on the zone file registration numbers of these delegated TLDs to measure whether or not they are successful. To be fair, this is not a surprise. We've been conditioned by past generic TLD launches to focus on registration numbers.
Earlier this week Verisign sponsored a two day conference on name collisions in the DNS. Despite the very short time frame in which it was organized, only a month from announcement to meeting, there were some very good presentations. I'll just hit some highlights here; all of the papers and slides are on their web site at namecollisions.net. Sunday morning started with a keynote by Bruce Schneier, who is not a DNS expert (and doesn't claim to be) but had some interesting observations on names in general.
ICANN's new gTLD program was designed in part to boost innovation. The thinking was: give people the canvas and let them paint in new and fascinating ways, with no set direction... and paint they will. Now that the new gTLD dream has become reality, new uses and business models are already emerging to prove this theory correct. One of the industries in which new gTLD innovation is making itself felt is traditional advertising. This is a sector that has been turned upside down by the Internet revolution of the last decade.
In early November 2013, prior to ICANN's Buenos Aires meeting, I published an article at this forum, Policy Advisory Boards – A Cornerstone PICS (Public Interest Commitment Specification), that extoled the advantages of adopting a Policy Advisory Board (PAB) model as a practical, effective, and least burdensome means of effectively implementing the request of ICANN's Governmental Advisory Committee (GAC) for consumer and competitive safeguards at sensitive new gTLD "strings" - especially those that are related to regulated industries and professions. It is deeply gratifying that the article has received nearly 9,000 views since first being posted and inspired considerable discussion.
Rightside is a name you may only have heard of very recently. It is a relative newcomer in the new gTLD industry. It is important to note that there is a difference between "Rightside" and "Rightside Registry". One is the Trademark and also the name of this new group to which eNom (a Registrar), Namejet (a platform to buy/sell domain names and Premium domains) and Name.com (another Registrar) belong. As for "Rightside Registry", it is the new name of the platform to operate new gTLD applications.
I'm delighted to announce that the name collisions workshop this weekend will include Jeff Schmidt, CEO of JAS Global Advisors, presenting the Name Collision Occurrence Management Framework that his firm just released for public review. Jeff's presentation is one of several on the program announced by the program committee for the Workshop and Prize on Root Causes and Mitigations of Name Collisions (WPNC).
With so many new gTLDs moving into their respective general availability periods, and incidents of cybersquatting beginning to appear, many companies are now looking towards the URS (Uniform Rapid Suspension) as a possible solution for quickly remediating abuse. As a reminder, domains that are the subject of a successful URS ruling are suspended for the remainder of the registration term, or can be renewed for an additional year at the current registrar.
The Mitigating the Risk of DNS Namespace Collisions report, just published by JAS Global Advisors, under contract to ICANN, centers on the technique of "controlled interruption," initially described in a public preview shared by Jeff Schmidt last month. With that technique, domain names that are currently on one of ICANN's second-level domain (SLD) block lists can be registered and delegated for regular use, provided that they first go through a trial period where they're mapped to a designated "test" address.
Donuts is an applicant that threw the entire domain name industry into uproar due to the number of applications it submitted: 307 in total. It is hardly surprising that whenever new gTLDs are mentioned in the media that Donuts are mentioned alongside due to shear number of applications that they have submitted. There are dozens of articles in the media mixing information and opinions about Donuts. Often, they address the benefits to those registrants who are excited about the possibility of acquiring a new domain name and the threats to those who have an existing .COM domain name portfolio.