This is a story about my mother and Obama. My mother: "Have you heard about Obama? Really impressive guy." Me: "What about him?" My mother: "x, y and z." Me: "Where did you hear about this?" My mother: "I read email too, you are not the only one who is into technology." Luckily, my mother bases her opinion on more than just spam messages... more
The 2010 version of the now-annual Messaging Anti-abuse Working Group (MAAWG) 'Email Security Awareness and Usage Report' was released yesterday. While un-belied by the title, the vernacular name might get a bit more attention: "The MAAWG Consumer Email Survey". ... Consumers were surveyed in North America and across Europe with variety of questions from computer expertise and savvy, to their preferences of email. more
Lately I've been seeing and hearing a lot of quiet warning noises coming from ISPs and spam filtering companies about sender behaviour. I believe they're forecasting changes in how ISPs treat commercial email and what new issues senders are going to have to negotiate. The short version is that commercial mail is a mixed bag. more
A recent survey of US companies conducted by Proofpoint has found companies increasingly concerned over data leaks via emplyee misuse of email, blogs, social networks, multimedia channels and text messages. From the report: "[A]s more US companies reported their business was impacted by the exposure of sensitive or embarrassing information (34 percent, up from 23 percent in 2008), an increasing number say they employ staff to read or otherwise analyze the contents of outbound email (38 percent, up from 29 percent in 2008). The pain of data leakage has become so acute in 2009 that more US companies report they employ staff whose primary or exclusive job is to monitor the content of outbound email (33 percent, up from 15 percent in 2008)." more
The New York Times recently posted an article about how email is getting a makeover and how the communication medium is being shunned by the younger crowd as they move more and more towards other platforms. If you like using email, that means you're an old fogey. When the Internet exploded in growth in 1995, email was a pretty cool commodity. Now, it's not that big a deal anymore, according to the New York Times. more
As the third quarter of 2020 winds down, the domain industry continues to show development and progression amid uncertain global economic conditions. From improvements in products and additional TLD launches to growth in .brand email usage and upcoming virtual meetings, the Q3 2020: New gTLD Quarterly Report from our MarkMonitor team has a little something for everyone. more
As if conversations between technologists and marketers weren't already difficult enough, it appears that the Direct Marketing Association's (DMA) Email Experience Council wants to redefine long-standardized terms such as "header" and "message." more
Legitimate email marketers, anti-spam groups and beleaguered recipients got a bit of good news with the arrest last week of a man described as one of the world's most prolific spammers. Robert Alan Soloway, 27, dubbed "the Seattle Spammer" by federal officials, was indicted on 35 charges related to fraudulent Internet activities. Soloway pleaded not guilty to all charges at his May 30 arraignment. You can read more here. Although it's always great when a notorious spammer gets put out of business, such actions probably won't result in a drop in the amount of spam that gets sent... more
There's a lot of chatter about a recent study purporting to show that 29.1% of internet users has bought something from spam. As ITWire reported, "Marshal were not only interested in how many people were purchasing from a spam source, but also what goods and services they were buying. Perhaps less surprisingly this revealed that sex and drugs sell well online." But at downloadsquad, Lee Mathews discovered the shocking truth: "the survey only involved 600 people." more
Chad White wrote an article for MediaPost about best practices which parallels a lot of thinking I've been doing about how the email marketing industry treats best practices. After several conversations recently about "best practices," I'm convinced that the term is now meaningless. It's been bastardized in the same way that the definition of "spam" has shifted to the point that it has very different meanings to different groups of people. more
It's true, domain data has many practical uses that individuals and organizations may or may not know about. But most would likely be interested in how it can help combat cyber threats, which have been identified as the greatest risks businesses will face this year. Dubbed as the greatest bane of most organizations today, cybersecurity can actually be enhanced with the help of domain data. How? more
Way back in 1995, Wired reporter Simson Garfinkel gave Jeff Slaton the name "Spam King." Less than a year later, Sanford Wallace earned the title -- and soon had to share it (and his upstream provider) with Walt Rines. Others have come and gone; Sanford and Walt reappear every few years, together or separately, only to be sued away again... it seems as if any spammer noticed by law enforcement is immediately crowned "the Spam King," even when there are multiple such crownings happening at the same time. more
I'm sure many of you are familiar with the targeted ESP phishing attack that has been ongoing for almost a year now and has led to multiple known ESP system breaches. Return Path was recently a victim of this same attack... In short, a relatively small list of our clients' email addresses was taken from us, meaning those addresses are now the targets of the phishing campaign that are intended to compromise those client systems. more
Last month I attended the 36th annual M3AAWG conference in San Francisco, where esteemed members of the online messaging and anti-abuse community come together to make the Internet a safer and more secure environment. The sending community is highly influential especially among Email Service Providers (ESPs) and truly dominated the two-macro conversations that I participated in. These conversations have the industry in somewhat of a transition. more
Yesterday I talked about how I'm hearing warnings of a coming paradigm shift in the email industry. While these changes will affect all senders, Email Service Providers (ESPs) in particular are going to need to change how they interact with both ISPs and their customers. Currently, ESPs are able to act as "routine conveyers." The traffic going across their network is generated by their customers and the ESP only handles technical issues. more
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