Brand Protection

The Continued Rise of Phishing and the Case of the Customizable Site

We’ve noted in previous CSC studies that phishing continues to be an extremely popular threat vector with bad actors and shows no signs of subsiding in part, because of the COVID–19 pandemic and the rise in popularity of remote working. Indeed, the most recent figures from the Anti-Phishing Working Group (APWG) show that the numbers of phishing attacks are higher than ever before, with the quarterly total of identified unique phishing attacks exceeding 1 million for the first time in Q1 2022, and over 600 distinct brands attacked each month.

Four Steps to an Effective Brand Protection Program

Internet use has become ever more pervasive. With around five billion global users, it generates an economy of around 15% of global gross domestic product (GDP); that's around $15 trillion and is a figure that's growing 2.5 times faster than GDP itself. This makes the internet an attractive channel for infringers. Phishing and other fraud tactics, selling counterfeit goods online, and digital piracy are primary areas of concern.

Registration Patterns of Deceptive Domains

A key requirement for a bad actor wanting to launch a brand attack is the registration of a carefully chosen domain name. The most convincing infringements frequently use a domain name that's deceptively similar to that of the official site of the target brand. This allows a variety of attacks to be executed, including phishing attacks...

Streaming Video Continues to Grow

I saw recent headlines that claim that the time people watch streaming content is now greater than all of the time spent watching content from cable companies. A deeper look at the underlying statistics shows that this isn't entirely true, but it makes for a great headline. But it's still news that the percentage of viewing done through streaming continues to grow while the number of traditional cable customers continues to plunge.

Telecoms Development Booming in the French Pacific Territories

After the nuclear submarine debacle with France, political ties have been restored, and both France and Australia have agreed on further cooperation in the South Pacific, where France has several overseas territories. Also, here telecoms is a key issue. Such cooperation has become more urgent with the increased political interest of China in the region.

Traditional Big ISPs Stagnate

In the first quarter of this year, the big cable companies added 482,000 customers, while telcos added over 50,000 customers. In what is a surprise to the industry, that growth has disappeared, and all of the big ISPs collectively lost almost 150,000 customers. That's a loss of 60,000 customers for the cable companies and 88,000 for the big telcos. The following statistics have been compiled by the Leichtman Research Group, which tracks the broadband performance of the largest ISPs in the country.

FCC Nixes Starlink and LTD Broadband

On August 10, the FCC issued a press release denying the long-form applications of Starlink and LTD Broadband in the RDOF reverse auction. This is big news because these are two of the biggest winners of the reverse auction. LTD Broadband was the largest winner of the auctions at $1.32 billion, while Starlink had claimed over $885 million in the auction.

Reusing Existing Easements for Building New Fiber Networks

Casey Lide and Thomas B. Magee of Keller & Heckman highlight an issue that anybody building fiber on utility poles should be aware of. A recent article on their website notes that in some cases, an easement obtained for using private land to bring electric service might not automatically allow an easement for bringing fiber.

Calculating the Return on Investment of Online Brand Protection Projects

In the early days of Online Brand Protection (OBP), before it was commonly understood how damaging to revenue infringements could be, this was an extremely popular topic. I remember delivering webinars on the subject then and even running a couple of half-day in-person workshops for brand owners at major conferences.

The Proliferation of Microtrenching

There is an interesting new trend in fiber construction. Some relatively large cities are getting fiber networks using microtrenching. Just in the last week, I've seen announcements of plans to use microtrenching in cities like Mesa, Arizona, and Sarasota Springs, New York. In the past, the technology was used for new fiber networks in Austin, Texas, San Antonia, Texas, and Charlotte, North Carolina.