Brand Protection

Brand Protection / Most Commented

What Could the RIAA’s Switch in Strategy Mean?

The Wall Street Journal and others are reporting that the Recording Industry Association of America is adjusting its strategy for combating the massive infringement occasioned by the sharing of music files over the internet. Since 2003, that strategy has been to pursue copyright infringement cases against individual file sharers. The RIAA now says it will focus less on pursuing infringement litigation and more on working with internet service providers to shut down the accounts of individuals suspected of illegally trading files. more

Expansion of Top-Level Domain Names: Why Current Brand Protection Procedures Will Be Impractical

As ICANN introduces new generic top level domains (gTLDs) and separates itself from US oversight, it has the opportunity to distance itself from the taint of cybersquatting, brand abuse, and criminal activity involving domains... To underscore the scope of the issue, consider this research on just 30 top Interbrand-ranked global brands. The most recent MarkMonitor Brandjacking Index found cybersquatting incidents increased over 40% in the last year for the brands that were studied; these leading brands suffered as many as 15,000 incidents per brand... more

Domain Name Lessons from Napster

I first outline a brief history of free file-sharing technology, then draw some general and domain name lessons, then outline the what, how, and why that make your activism effective and necessary... The domain name industry is decentralized and atomic in that anyone from anywhere in the world can register a domain name, keep the ownershp name and address private, and host it from a country where the U.S. and European legal systems don't apply. Thus, legal action will only drive domain owners further underground. more

In Historic Vote on WHOIS Purpose, Reformers Win by 2/3 Majority

It has taken almost three years -- by some counts, more than 6 years -- but ICANN's domain name policy making organization has finally taken a stand on Whois and privacy. And the results were a decisive defeat for the copyright and trademark interests and the US government, and a stunning victory for advocates of the rights of individual domain name registrants... more

Protecting Your Brand in the New World of NFTs

Months ago, while watching a Saturday Night Live skit about non-fungible tokens (NFT) featuring a parody of Janet Yellen speaking to a high school economics class, I realized what an NFT is and how they work. What they represent, how they are minted, and how their value is exchanged became clear while watching Pete Davidson in a boy wonder unitard rap about the latest crypto-phenomena. It was only later that I realized that NFTs have plenty of practical applications. more

Phishing Scams: How to Spot Them and Stop Them

Phishing scams are nothing new in the online security world and show no signs of subsiding. The scam starts when a fraudster sends a communication purporting to originate from a trusted provider and encourages the recipient, often with a conveyed sense of urgency, to click a link. That link leads to a fake site, usually intended to collect confidential login credentials or other personal information. In similar scams, the mail may encourage the recipient to open an attachment loaded with malicious content. more

Digital in 2021 – Five Predictions for Brand Protection

While smartphones were an integral part of our lives before 2020, now, as a result of the changes associated with COVID, our mobile devices are virtually "super-glued" to our hands. The worldwide pandemic has heavily influenced our lives. Based on our past experiences with digital brand protection and the trends we're currently seeing, we've made five predictions regarding the future of internet usage in 2021. more

Cast Your .vote for the Most Interesting New gTLD Development in Q4

2020 has been extremely eventful, so it follows that the domain industry has continued to experience perpetual change, progress and uncertainty in the last three months of the year. In our Q4 New gTLD Quarterly Report, MarkMonitor experts analyze topical registration activity, launch information, .brand growth and DNS abuse, and share a list of upcoming industry meetings for 2021. more

Innovation, Launches and Email: New gTLDs Deliver in Q3 2020

As the third quarter of 2020 winds down, the domain industry continues to show development and progression amid uncertain global economic conditions. From improvements in products and additional TLD launches to growth in .brand email usage and upcoming virtual meetings, the Q3 2020: New gTLD Quarterly Report from our MarkMonitor team has a little something for everyone. more

Only Bad Actors Should Worry About the URS

With DNS abuse a topic of increased concern throughout the community, any controversy over adopting the Uniform Rapid Suspension System (URS) for all generic top-level domains (gTLDs) seems misplaced. The URS was designed as a narrow supplement to the Uniform Domain-Name Dispute Resolution Policy (UDRP), applicable only in certain tightly defined circumstances of clear-cut and incontrovertible trademark infringement involving the registration and use of a domain name. more

Uniform Rapid Suspension Not Appropriate for .com Domain Names

The Internet Commerce Association has been actively involved for the last four years on the ICANN Working Group reviewing the Uniform Rapid Suspension (URS) policy and the Uniform Domain Name Dispute Resolution Policy (UDRP). The Working Group is currently wrapping up its review of the URS. The UDRP will be reviewed in an upcoming second phase. more

Why the Pandemic Makes Domain Names More Valuable Than Ever

In the United States, at least 25,000 brick and mortar businesses will close in 2020 due to the Coronavirus (source: Coresight). I believe this will only be the tip of the iceberg. The businesses that fight to stay alive will become 100% dependent on the Internet to generate their revenue. No longer able to rely on foot traffic to their old brick and mortars, the popularity and brand-ability of their websites will solely dictate their ability to survive in the coming years. more

Your Domain Name Does Matter in Search Results – Microsoft Says So!

I stumbled upon a study conducted by Microsoft eons ago back in the paleolithic era of search; 2012... It is about how "premium domains" are perceived by the consumer when seeing them in the search results compared to a lower value "non-premium" domain. I like to use quotations sparingly, but I felt it was necessary because the varying opinions on premium v non-premium domains is a bridge I do not want to cross in this post.  more

Thumb on the Scales

Does the ICANN Board putting its thumb on the scale, change the status quo assumption of a Policy Development Process (PDP)? The primary assumption of most PDPs is that, in the absence of consensus for change, the status quo remains. Otherwise, Policy would be made by fiat by the PDP's Chair or Co-Chairs and there would be a mad rush to occupy those unpaid, thankless positions. more

When It Comes to Domain Name Rights Protection, scapegoat.sucks

It is not surprising that the phase 1 review of domain name rights protection mechanisms is delayed, but it is a bit of a surprise that in responding to a question posed in 2020, business executives and their lawyers replied with answers first offered and rejected five years earlier. In that time before COVID-19, the launch of the Vox Populi Registry and its dotSucks domain names drew quite a lot of attention. more

Industry Updates

Phishers Are Impersonating Maersk: What Other Container Shipping Companies Are Targeted?

Careful, the Next Premium SMS Offer You Subscribe to May Be Malicious

GoDaddy Registry Podcast Ep.7 – The Importance of a Brand to Help Build Trust With Your Audience

Father’s Day: Bad Guys’ Activities

Phishing Automated through Chatbots, We Found Potentially Connected Domains

In the Market for a New Car? Beware Not to Get on the Phishing Bandwagon

Brand Registry Group .brand Brief, ICANN74

Blurring the Lines between APTs and Cybercrime: Cobalt Mirage Uses Ransomware to Target U.S. Organizations

Online Shopping Danger? 13K+ Cybersquatting Properties of Top E-Commerce Sites Discovered

Beware of Frappo and Related Cybersquatting Domains

Cardano Joins the List of Favored Crypto Scam Targets

These DeFi Domains Might Be Risky to Investors

Website Defacement: Age-Old but Still Works as Ongoing Campaigns Show

Behind the Bylines of Fake News and Disinformation Pages

Threat Actors Might Be Interested in Elon Musk’s Twitter Purchase, Too