Domain Names

The Tempest in the TLD Teapot

At its recent meeting in Seoul ICANN announced with great fanfare that it's getting ever closer to adding lots of new Top Level Domains (TLDs). Despite all the hype, new TLDs will make little difference... I agree with my old friend Lauren Weinstein that this is a tempest in a very expensive teapot, because all of the purported reasons that people want new TLDs have been proven false, and the one actual reason that a new TLD would be valuable has no public benefit. more

Dot-Biz Saga

Two sides can oppose each other strenuously and still be wrong in exactly the same way. For or against, too much of the debate about the new ICANN top-level domains (TLDs) ignores TLD signaling and uses inappropriate TLD success measures. Here I spotlight the key mistakes by concentrating on ".biz" registrations, and I put forward some possible remedies. more

A Recap of the 36th ICANN Conference in Seoul, Korea

The recently completed ICANN Conference in Seoul, Korea will be remembered for a unique accomplishment -- the first definitive step towards the addition of Internationalized Domain Names (IDNs) to the Internet root... As the announcement states, the applicants, at this time, are limited to nations and territories; the first IDNs will be in country code top level domains (ccTLDs). The generic TLDs, (the gTLDs, e.g., .org, .com and .info) will have to wait for their opportunity to apply for IDNs... more

Are Auctions the Last Resort to Determine gTLD Winners? I Vote Open Business Plan Competitions

I have been reading through the last gTLD applicant guidebook and have wondered whether all my efforts, traveling, attending all major music conference and lobbying come with any merit. How do you define a community? What is the difference between a dotGreece, dotGay or dotMusic community? ...Whether we like it or not, the point system is what ICANN has set up to determine the winners. If you were to ask me I would create a different method of scoring. It is one of open competition. more

Why WIPO’s Proposed Fast-Track UDRP Process is Flawed

In the midst of ICANN's decision to ask the Generic Names Supporting Organization (GNSO) to create proposals on trademark protection mechanisms, the World Intellectual Property Organization (WIPO) announced that it will launch a fast-track UDRP process... The WIPO move is flawed and creates various problems. Here is an account. more

A Case for Dot-Outlet TLD

This post outlines the correct use of an outlet strategy, points out the value of such a strategy, and the advantages of executing the strategy through a new ICANN top-level domain (TLD) instead of a second-level domain name. Some companies need to signal a brand name with low prices and quality/utility, whether the strategy is for a primary or secondary corporate brand. A successful strategy has to explicitly include lower price and quality. Otherwise, with only a lower price, a brand owner would cannibalize the main brand and cause damage to brand equity. more

A Sigh of Relief for Brand Owners ...Not So .Fast

All indications from the ICANN meetings in Seoul are that significant delays for the release of new gTLDs (Generic Top Level Domains) are expected. According to Rod Beckstrom, ICANN's CEO, new gTLDs will be made available when, "we've adequately addressed the important issues that are on the table." These important issues include efforts to address malicious conduct, root scaling, economic analysis, trademark protections, and vertical separation as related to the new gTLDs. more

Shouldn’t Tea Time for Kenya Mean IDN Top-Level Domains?

Anyone who knows Kenya knows it is famous for tea. And while I can now get Kenyan tea online from US companies like Starbucks, Caribou Coffee or any number of other re-sellers, like most consumers I would vastly prefer to cut out the middle man and buy my tea direct from Kenyan companies. Why not? But here's the rub... more

IDNs in cc-Minor: an Unfinished Symphony

When he wanted to show the transformative and unifying power of the Internet to open this week's ICANN meeting in Seoul, ICANN President Rod Beckstrom had an ace in the hole: Korean guitarist Jay (Jeong-hyun Lim), who became a global YouTube sensation with his hard-rocking version of Pachelbel's Canon. As I watched Jay wail on his gold-plated guitar to standing ovations, I couldn't help but think of Rod waxing that the Internet was a "symphony" of ideas and voices from around the world. more

The New ICANN Emerges in Seoul

With the loud crashing of a traditional drum ceremony and an impromptu electric guitar performance by a young Korean whose rendition of Pachabel has been downloaded sixty million times on YouTube, the 36th meeting of ICANN was kicked off this morning (Korean time) by new CEO Rod Beckstrom and his fellow Directors and assembled one thousand or so participants. ICANN has always been about change, but the atmosphere in Seoul this week is charged with a sense of new challenges and new opportunities. more