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Domain names give your intellectual property visibility, as well as provide function for your company's infrastructure. Vital domain names are simply too important to be left exposed. To protect them, you can add extra layers of security to your digital brand with easy, secure, server-level protection in addition to multi-level locks that combat domain name system (DNS) hijacking and protect against unauthorized changes and deletions to your critical domain names. more
Companies today manage hundreds or even thousands of domain names that support their organization, their visitors from different countries, and their brands and trademarks. They register misspelling of their names as a defensive strategy to protect their brand from online fraud, or from losing traffic to simple user typos. more
We've just published the 2023 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place. more
Afnic, the association responsible for several Internet Top Level Domains, including the .fr country-code Top Level Domain, has published the 2022 edition of its annual analysis under the title “The Global Domain Name Market”. Here are some highlights of this study. The domain name market posted aggregate growth of +1.9% in 2022, an acceleration that reflects a break in the trend observed since 2019. As we foresaw in last year’s report, 2021 was the “trough” year, with a relative improvement over 2022. more
Just recently, Bluesky -- the decentralized social network running on an open protocol called AT Protocol -- announced that as a mechanism for supporting its business financially, it will directly sell domain names as handles for its users. The sales will be processed through an Internet Corporation for Assigned Names and Numbers (ICANN) accredited registrar, called Namecheap. Currently, the handles on social media platforms are internal handles and not independent domain names. more
In this article, I present an overview of a series of 'proof-of-concept' studies looking at the application of domain-name entropy as a means of clustering together related domain registrations, and serving as an input into potential metrics to determine the likely level of threat which may be posed by a domain. more
On the sunny beaches of Anguilla -- a small island of just 35 square miles -- I'm sure artificial intelligence (AI) is the last thing people are thinking about. The primary industries of Anguilla, set in the Leeward islands in the Caribbean, are tourism and offshore banking. However, this nation has been assigned the country code top-level domain (ccTLD) .AI -- which is being repurposed to represent artificial intelligence. more
In 2014, computer scientist Gavin Wood coined the term "Web 3.0." The phrase, which has now been shortened to "Web3", refers to the third generation of the internet that's designed to be truly decentralised and free from a central authority. Web3 has the potential to add real-world value for businesses by creating additional avenues to reach consumers. However, owing to its less regulated nature, brands also have the potential to be taken advantage of both by users and by the providers in the space. more
The Registration Operations Workshop (ROW) was conceived as an informal industry conference that would provide a forum for discussion of the technical aspects of registration operations in the domain name system and IP addressing. The ROW series is being co-sponsored by Verisign and ICANN and organized by Cofomo, and we are looking forward to an engaging set of talks, panel discussions, and conversations with individuals involved with the operation of domain name registrations systems. more
As the brand protection industry approaches a quarter of a century in age, following the founding of pioneers Envisional and MarkMonitor in 1999, I present an overview of some of the main outstanding issues which are frequently unaddressed or are generally only partially solved by brand protection service providers. I term these the 'Millennium Problems' in reference to the set of unsolved mathematical problems published in 2000 by the Clay Mathematics Institute, and for which significant prizes were offered for solutions. more
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