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Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more
Internet Corporation for Assigned Names and Numbers (ICANN) has been holding a public comment period on the second draft of the new generic Top-Level Domains (gTLD) handbook. This period was due to close yesterday. Prior to yesterday afternoon there was a healthy number of comments, but in the past 24 hours a significant number of new comments have been submitted... more
Doug Isenberg notes in a recent CircleID essay that two records in domain name disputes were broken in 2017, namely number of cybersquatting claims (3,036 in 2016, 3,073 in 2017) and number of domain names implicated (5354 in 2016, 6370 in 2017). Fairly consistently from year to year, approximately twenty percent of filings are terminated (withdrawn): whether by settlement or nolo contendere we don't know. (All of these statistics come from the World Intellectual Property Organization (WIPO). more
ICANN realized during the Mexico City public meeting that its draft proposals for new generic Top-Level Domains (gTLDs) did not take sufficient account of the trademark problems that might arise if the new top level domains become havens for cybersquatters. ICANN sensibly asked the trademark and brand owners to propose rules and procedures that might address these problems... more
This post could be subtitled: "The Wisdom of Elites." I polled some people I know in the domain field (plus Andrew Goodman, who wondered what the hell I was going on about). I asked them a simple question: "For the record, how many new TLD applications do you think there'll be?" Most of these people know the domain name world very well, but from different perspectives. Journalists, registrars, intellectual property attorneys, domainers, registry operators, TLD aspirants, entrepreneurs, domain aftermarket auctioneers, civil society activists... more
The Uniform Domain Name Dispute Resolution Policy (UDRP) was designed as a quicker and less-expensive alternative to litigation. Although the UDRP policy and rules provide strict timelines for various stages of a UDRP case, how quickly a dispute is actually resolved can vary based on numerous factors. A typical UDRP case results in a decision in about two months, but the facts of each case -- including actions both within and outside the control of the parties -- may shorten or extend that timing. more
Type www.z10.com into your browser and you'll arrive at an Amazon page on which "Global Mobiles" sells unlocked BlackBerry Z10 phones. What? Did you expect to be directed to a BlackBerry (formerly Research In Motion) site just because the Z10 has been touted as the phone that will help make or break the struggling company? What happened? A savvy domain speculator realized that his or her domain name had become a hot commodity... more
Back in the early days of the public Internet, Network Solutions had a monopoly on .com, .org., and .net domain registrations and charged $100 per domain for a 2-year registration. Growing complaints about that predatory pricing was one of the factors that led to ICANN's creation. NetSol established an internal "firewall" in 1998 and its wholesale prices soon dropped to $6 per domain. VeriSign acquired NetSol for $21 billion in 2000, and then sold off the registrar side of the business to private equity in 2003. more
In a move that shouldn't come as a surprise to anyone, the EU Commission has given a rather mixed welcome to the IANA bid. While they obviously like a lot of what they are seeing, they're also not overly impressed with the contract only being open to US companies. more
On Wednesday, May 4, the U.S. House Judiciary Committee will hold a hearing called ICANN Generic Top-Level Domains (gTLD) Oversight Hearing. Kurt Pritz from ICANN has been invited to testify. Arrayed against him are a parade of intellectual property interests, some reasonable, some pur et dur lobbyists for complete corporate hegemony over all aspects of the Internet. more
I have been reading through the last gTLD applicant guidebook and have wondered whether all my efforts, traveling, attending all major music conference and lobbying come with any merit. How do you define a community? What is the difference between a dotGreece, dotGay or dotMusic community? ...Whether we like it or not, the point system is what ICANN has set up to determine the winners. If you were to ask me I would create a different method of scoring. It is one of open competition. more
Courtesy of Brian Beckham from the WIPO Arbitration and Mediation Center in Geneva, here are a few important links with information that may be helpful for rights holders with ICANN's New gTLD program now launched and accepting applications more
As a longtime member of ICANN's Intellectual Property Constituency (IPC), I'm impressed by the important work that this group does on behalf of trademark owners worldwide (as I've written before). While some die-hard IPC members spend countless (and, often, thankless) hours working virtually and in-person (at ICANN's global meetings) for the constituency, I find it very educational and worthwhile to participate on an ad-hoc basis. more
The ICANN 64 meeting in Kobe concluded two weeks ago, and we are no closer to accessing WHOIS data critical for law enforcement, cybersecurity threat investigators, intellectual property owners, or other consumer protection advocates who rely on the data to act quickly against online abuse in the domain name system. Instead of a balanced approach to WHOIS that serves the public interest, the ICANN Board is set to approve a new global policy that fails to even fully acknowledge critical... more
It started way back in 1993 with a Cooperative Agreement with the US Government and Network Solutions, making them registrar 'numero uno'. At that time, they enjoyed a monopoly of the market and the much envied ability to charge $70 for a 2 year registration. As all good things come to an end (for NetSol), the agreement was amended in October 1998 to introduce a more competitive spirit. more