Domain Names

Conditions for Launching your .Brand

The post addresses the factors affecting any decision to rebrand under a new Top-Level Domain (TLD). Depending on the TLDs owned by the competing companies, rebranding can be critical, merely advantageous, or a matter of wait-and-see. (This post does not address signal location/geography, strategies for expanding a brand, or the merits of defensive and offensive domain name registrations under relevant new gTLDs.) First, a simple definition... more

Reflections on the 20th Anniversary of the Dot-Com

Twenty years ago (Monday) on June 8th, 1989, I did the public launch of ClariNet.com, my electronic newspaper business, which would be delivered using USENET protocols (there was no HTTP yet) over the internet. ClariNet was the first company created to use the internet as its platform for business, and as such this event has a claim at being the birth of the "dot-com" concept which so affected the world in the two intervening decades. There are other definitions and other contenders which I discuss... more

A Balanced DNS Information Protection Strategy: Minimize at Root, TLD; Encrypt When Needed Elsewhere

Over the past several years, questions about how to protect information exchanged in the DNS have come to the forefront. One of these questions was posed first to DNS resolver operators in the middle of the last decade, and is now being brought to authoritative name server operators: "to encrypt or not to encrypt?" It's a question that Verisign has been considering for some time as part of our commitment to security, stability and resiliency of our DNS operations and the surrounding DNS ecosystem. more

Continued Controversy Over Google Ads on Typosquatted Domains

Regular readers of this site would be familiar with the ongoing legal battles involving the practice of typosquatting; the registration of misspelled domain names of well know brands with the intention of making a profit. Taking advantage of the fact that millions of online users mistype addresses of websites they intend to visit, typosquatters register common misspelled versions of popular sites and make money by displaying ads. Google's AdSense for Domains (AFD) program, often used for displaying such ads, has been particularly targeted by trademark owners which according to McAfee's SiteAdvisor, serves ads on more than 80% of typosquatting sites recently uncovered. more

What New gTLDs Mean for Developing Economy Applicants?

Everyone seems excited about new gTLDs being just around the corner. All of the overarching issues will soon be resolved: GAC and the ICANN Board will sit in a room and the wisdom of our leaders, ICANN and National, will produce the grand compromise. The starting flag will be flourished! A thousand flowers will bloom! Hooray! But it is only the developed world that can be excited about this, for it is hard to understand how the developing world could be very excited about an overpriced round of gTLD offerings that is unfairly beyond their means. more

ICANN Should Keep Content Regulation and Other Arbitrary Rules Out of Registry Contracts

The domain name system is not the place to police speech. ICANN is legally bound not to act as the Internet's speech police, but its legal commitments are riddled with exceptions, and aspiring censors have already used those exceptions in harmful ways. This was one factor that made the failed takeover of the .ORG registry such a dangerous situation. But now, ICANN has an opportunity to curb this abuse and recommit to its narrow mission of keeping the DNS running... more

Afilias Announces Plan to Raise $100 Million via London AIM Exchange

Afilias, headquartered in Dublin, is set to float on AIM with new shares issued by the company expected to raise approximately $100m. Hal Lubsen, Chief Executive Officer of Afilias says: "Today's announcement is an important step in the next phase of our growth, as we look to be a key player in the new programme of TLDs, and make selective acquisitions to increase the breadth and depth of our services and reach." more

Is There Any Room for Communities in The New gTLD Program?

With the start of hunting season for new gTLDs, attention needs to be paid to Community in all of its reality and diversity. After family, community is one of the strongest organizational principles in human society and has been since the beginning of history. With the rare exception of the classical hermit, everyone is part of multiple communities. Communities are important and need to be protected by society and by this new gTLD process. more

ICANN, Ukraine and Leveraging Internet Identifiers

Ukraine's representative to ICANN's Governmental Advisory Committee (GAC) has sent a letter to the Internet Corporation for Assigned Names and Numbers (ICANN) to remove Russian-administered top level domains (.RU, .SU and .рф) from the DNS root zone. In a separate letter, Ukraine's representative also asked RIPE NCC to withdraw the right to use all IPv4 and IPv6 addresses by all Russian members of the regional IP registry for the European region. more

Don’t Kid Yourself, dotCOM Is King for Branding Your Business

There are now more than 1,000 top-level domains (TLDs), but which is best for branding yourself or your business? With search engines, does it even make a difference? What does it matter which TLD you chose as long as you rank high enough on Google? That is what many would have you believe, but there is one power greater than any search engine... At one time, my brother and I owned Rate.com. more

Is finals.afl the Most-Viewed .Brand Domain Ever?

If you've ever visited or spoken to someone from Australia, there is a good chance you've heard of Australian Rules Football. Those who are followers of Australia's most popular football code are often politely described as 'fanatical', with hundreds of thousands of followers attending games each weekend during the southern hemisphere winter. more

Creative Vertigo: The Spin of the ICANN Branding Revolution

The word gTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like 'what'? Just hold on. It makes no difference whether you already are an expert on gTLD or not. The fact is it's in your face and we all have to deal with it for a long time, so deal with it. On the internet today, from around the world, there are over 10,000 articles on ICANN's gTLD... more

UDRP Complaints: Getting it Right the First Time; Second Chance With New Facts

UDRP complainants are expected to get it right the first time, and if they don't there's a narrow window for a second filing. Evidence previously available but overlooked will not support a new complaint, although this does not preclude the possibility of one being accepted on evidence of new facts. In Haru Holding Corporation v. Michael Gleissner / NextEngine Ventures LLC the Panel concluded that the time between registration of the domain name and the filing of the complaint was too short for bad faith use... more

PIR, the Operator of .ORG Announces Jonathan Nevett as the New President and CEO

Public Interest Registry (PIR), the nonprofit operator of the .ORG domain has announced that its Board of Directors has unanimously selected Jonathon Nevett as President and Chief Executive Officer, effective December 17, 2018. more

ICANN GNSO Review - Final Week for Input from Community

As the Chair of the 2014 Generic Names Supporting Organization (GNSO) Review Working Party, I have the privilege of working with 19 dedicated and passionate individuals who represent the diversity of the GNSO community. We've held numerous meetings and provided extensive input and feedback on key aspects of the GNSO Review in the short time that our group has been assembled to act as a liaison between the GNSO, the Independent Examiner (Westlake Governance Limited), and the ICANN Board Structural Improvements Committee. more