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It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of 'what about .com??!' with said dinner party guest. more
What's a domain name? What business function do they serve? Can a domain name generate ROI? I imagine these were the questions the Board of Racing Victoria asked before signing off on the purchase of racing.com to support a Victorian racing industry joint initiative to establish a digital media and content platform similar to that of the AFL. more
An initial review of ICANN's response to litigation seeking it to turn over control of the ccTLDs of Iran, Syria and North Korea led to the conclusion that it had opened a "legal can of worms". A few more just wriggled out, and they threaten the basic assumption that underlies the U.S. statute governing cybersquatting and the practices engaged in by Federal officials seizing domain names engaged in intellectual property infringement. more
As mobile usage of the Internet continues to increase, I'm anticipating that new gTLDs will provide a better link (pun intended) from an ad to the web, from the offline to the online, when people see a meaningful domain name that they can remember to lookup on the go via their smartphone's mobile web. The mobile web is great for that instant real-time response to an ad's call to action. more
Yesterday I participated in a panel at the International Consumer Product Safety Conference sponsored by the International Consumer Product Health and Safety Organization (ICPHSO) held at the European Commission in Brussels Belgium. This conference brings together the global community of product safety engineers, manufacturers, retailers, regulators, inspectors, and counterfeiting investigators. The role of online fraud and illicit product traffic is clearly one of the conference priorities. more
The background is of course quite interesting, given how soon it has followed Microsoft's seizure of several domains belonging to Dynamic DNS provider no-ip.com for alleged complicity in hosting trojan RAT gangs, a couple of days after which the domains were subsequently returned -- without public comment -- to Vitalwerks, the operator of No-IP. This is by no means a new tactic for Microsoft, who has carried out successful seizures of various domains over the past two or three years. more
I will first begin this post by emphasizing that this article is entirely my personal viewpoint and not to be considered as endorsed by or a viewpoint of my employer or any other organization that I am affiliated with. Neither is this to be considered an indictment of the sterling work (which I personally value very highly) that several people in Microsoft are doing against cybercrime. Microsoft's takedown of 3322.org to disrupt the Nitol botnet is partial and will, at best, have a temporary effect on the botnet itself... more
For some time, the measure of success of a TLD was volume of registrations, or strictly speaking, Domains Under Management (DUMs). Who better than .com to validate the truth of that metric? More recently, this same metric has been applied to new gTLDs, especially those who achieve volume quickly, by whatever means necessary. These gTLDs are fawned over, written about, and effectively set up as the standard for other gTLDs to aspire to. But I'd like to challenge that notion. more
It took three years for ICANN to issue a breach notice to BizCn over the invalid WHOIS record behind RAPETUBE[DOT]ORG. Throughout the history of this absurd case ICANN staff would repeatedly insist the record had been validated and the registrar was compliant, regardless of extensive evidence proving otherwise. Despite a letter sent to ICANN's CEO and an investigation by the Washington Post, the Rape Tube stayed online. more
The new .BERLIN domain added 67,000 new registrations early this week and another almost 6,000 yesterday. This occurred after a few registrars ran a promotion offering free .BERLIN domains. As reported at DomainIncite, over a 1/3 of these domains were purchased by one registrant - making them the largest "landowner" in .BERLIN. Giving away domains may be a good short term business practice... But the geographical domains are not supposed to be generic... more
Planning to register your trademark as a domain name during a Sunrise Period only to find out that the registration appears on a Reserved Names list? There are a number of reasons why a domain that matches your trademark is appearing on a Reserved Names list. First of all, if the domain desired is the subject of Name Collision, it may appear on a Reserved Names list. Although this is not true for all registries, as some operators are allowing domains that have been the subject of Name Collision to be allocated during Sunrise, but not delegated. more
There are plenty of new domain names and if .COM never had any real identity or true meaning, it is quite possible that new gTLDs may bring new ideas to those who want to acquire a global identity without focusing on a country, a niche market, a specific industry, a community or just anything which does not cover "the world". I made a list of these new domain names with potential to replace .COM and I believe that the alternatives might be in the list down below. more
By now anyone who's part of the domain investment or broader ICANN community is aware of the curious saga of the recently launched .XYZ registry. Soon after its young CEO boldly stated, "we hope to reach 1 million .XYZ registrations in the first year and 5 million registrations in the first three years", the registry launched with a remarkable total of nearly 18,000 registrations on its first day, a total that has quickly grown to more than 100,000. But it was soon noted that "the zone files showed that over 70% of all .XYZ registrations had been made at NetworkSolutions... more
The .uk launch today has been getting quite a bit of press coverage. Getting a big name celebrity like Stephen Fry to endorse the shorter namespace is also a nice win for Nominet. As part of the PR around the launch they've also put out a big welcome sign near Heathrow airport... It'a a bit ironic though as .uk isn't exactly welcoming to non-UK individuals or companies. more
Antony Van Couvering, CEO of Minds + Machines, continues his series of in-depth talks with leading figures from the domain name industry with this video interview of Alexa Raad, CEO of Architelos, filmed recently at ICANN 49 in Singapore. Alexa and Antony discuss how brands are dealing with new gTLD, registry strategies for success and how to market a new gTLD. more