Domain Names

New gTLD Abuse Trends Beginning to Emerge

With just over 2.4 million New gTLDs registered, abuse trends are beginning to emerge. Earlier this month we conducted a review of the top 100 most highly-trafficked Web property names across the top 5 most popular new gTLD registries. It is apparent that the abuse we had expected has occurred -- just not where we had anticipated. more

New gTLD Fees Threaten the Diversity of the Name Space

The great promise of the new gTLD programme is not that it will spawn dozens of .COM clones, but rather that it will lead to the creation of a global constellation of unique names embraced by specific interest groups. As an ICANN community, our challenge now is to ensure that the policy framework we've created to manage new gTLDs advances that vision by not penalising the very sorts of domains that the programme was designed to encourage. more

Getting gTLDs Into the Marketing Mix

For those of us in the domain space, the hype and fanfare in the years leading up to new gTLDs was loud and pervasive. As early as 2010 or 2011, we saw news of their impending launch propagating through marketing and advertising publications, and even popping up on occasion in mainstream press. Yet somewhere along the way (perhaps in the confusion over procedure, dates and deadlines that seemed to plague the process), we seem to have lost the attention of a group vital to the implementation of the new extensions -- marketers. more

Whose Customers Are Those Typing Brand Names in the Browser’s Address Bar?

Fourteen years ago, we had so much hope at the start of a new century. We thought the global economy was going to improve a lot because of the emerging Internet technologies. But where are we today? What has happened in the last 14 years? We know that even advanced countries are suffering from economic difficulties today. What happened to these advanced countries with high speed Internet? more

Industry Association: An Implementation Model

We read carefully Scott Hollenbeck's call to form a Domain Name Industry association to promote consistency in technical operations across the many moving parts of the industry and we, the Board and members of the Domain Name Association, largely agree. More formal coordination among registry operators and domain name registrars would improve the domain name registration experience for registrants and business operations for the domain name industry in general. more

Is It Time for a Registration Operations Industry Association? (Part 3)

In Part 1 and Part 2 of this series of blog posts I described the need for a registration operations industry association. At the end of Part 2, I wrote that Part 3 will describe "an opportunity for everyone that's interested in discussing this topic in a live environment." The large number of people attending ICANN 51 in Los Angeles presents the best chance of discussion with many potential participants being in the same place at the same time. Let's take advantage of that proximity. more

A Trick to Register Good Generic Domain Names

A good domain name can be difficult to find... in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true. Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not".  more

The Coding of Online Brand Protection

Moore's law postulates that the number of transistors in an integrated circuit will double every two years. That law has given us smartphones and other devices with astonishingly diverse capabilities at ever lower costs. However, while it does not encompass online brand infringement, many trademark managers feel that their task is likewise expanding at exponential speed and imposing escalating costs. Potential cybersquatting based in the more than one thousand new generic top level domains is only one new source of anxiety. While the jury is still out on the level of harmful cybersquatting and the efficacy of the new Rights Protection Mechanisms (RPMs) for new gTLDs, that ICANN program is hardly the only challenge. more

Top 10 Tips for Building a TLD Affiliate Network Using Social Media

It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of 'what about .com??!' with said dinner party guest. more

Is racing.com a Half-Million Dollar Mistake for Racing Victoria?

What's a domain name? What business function do they serve? Can a domain name generate ROI? I imagine these were the questions the Board of Racing Victoria asked before signing off on the purchase of racing.com to support a Victorian racing industry joint initiative to establish a digital media and content platform similar to that of the AFL. more

Is ICANN’s .IR Response at Odds with the ACPA and ICE Domain Seizures?

An initial review of ICANN's response to litigation seeking it to turn over control of the ccTLDs of Iran, Syria and North Korea led to the conclusion that it had opened a "legal can of worms". A few more just wriggled out, and they threaten the basic assumption that underlies the U.S. statute governing cybersquatting and the practices engaged in by Federal officials seizing domain names engaged in intellectual property infringement. more

Where Are the Registrars With New gTLDs on the Mobile Web?

As mobile usage of the Internet continues to increase, I'm anticipating that new gTLDs will provide a better link (pun intended) from an ad to the web, from the offline to the online, when people see a meaningful domain name that they can remember to lookup on the go via their smartphone's mobile web. The mobile web is great for that instant real-time response to an ad's call to action. more

UDRP Failure Endangers Consumers

Yesterday I participated in a panel at the International Consumer Product Safety Conference sponsored by the International Consumer Product Health and Safety Organization (ICPHSO) held at the European Commission in Brussels Belgium. This conference brings together the global community of product safety engineers, manufacturers, retailers, regulators, inspectors, and counterfeiting investigators. The role of online fraud and illicit product traffic is clearly one of the conference priorities. more

Senate Judiciary Committee Hearing on Botnet Takedowns (July 15, 2014)

The background is of course quite interesting, given how soon it has followed Microsoft's seizure of several domains belonging to Dynamic DNS provider no-ip.com for alleged complicity in hosting trojan RAT gangs, a couple of days after which the domains were subsequently returned -- without public comment -- to Vitalwerks, the operator of No-IP. This is by no means a new tactic for Microsoft, who has carried out successful seizures of various domains over the past two or three years. more

Microsoft’s Takedown of 3322.org - A Gigantic Self Goal?

I will first begin this post by emphasizing that this article is entirely my personal viewpoint and not to be considered as endorsed by or a viewpoint of my employer or any other organization that I am affiliated with. Neither is this to be considered an indictment of the sterling work (which I personally value very highly) that several people in Microsoft are doing against cybercrime. Microsoft's takedown of 3322.org to disrupt the Nitol botnet is partial and will, at best, have a temporary effect on the botnet itself... more