This post outlines the correct use of an outlet strategy, points out the value of such a strategy, and the advantages of executing the strategy through a new ICANN top-level domain (TLD) instead of a second-level domain name. Some companies need to signal a brand name with low prices and quality/utility, whether the strategy is for a primary or secondary corporate brand. A successful strategy has to explicitly include lower price and quality. Otherwise, with only a lower price, a brand owner would cannibalize the main brand and cause damage to brand equity. more
My presentation at VON was focused on availability (aka presence) and contextually-aware communications, but I did begin with a brief mention of subjects I'm passionate about and I ended with my typical closing comments about telecommunications... Apparently this struck a chord with several people who came up to me afterwards asking about how they could help the spread of telecom to developing countries and did I have references for my statements about telecom is good for mankind? more
You should not worry too much if some of the new generic Top-Level Domain names (gTLDs) become monopolies. ICANN and the registries won't charge monopoly prices as long as they have to worry about the government stepping in. Monopolies normally present two problems for consumers: restricted output and higher prices. In the case of the new gTLDs, restricted output is caused only by ICANN's monopoly over approving gTLD applications. more
As you certainly noticed, a lot of traditional media has recently been focusing on click fraud. Is it as big of an issue as it is made out to be, compared to traditional advertising? Unfortunately Eytan Elbaz of Google will not answer this question with statistics, but he lets us know that Google has the problem under control. Here are some notes based on the Click Fraud Session at the Targeted Traffic Conference in Hollywood, Florida last week. more
North American p2p went from 370 petabytes in 2006 to only 416 petabytes in 2007 according to Cisco's figures. Since U.S. users increased 16% in the same period, that's a drop in p2p per user and a significant drop in p2p as a percentage of all traffic. There's a major margin of error in these figures, so I'm calling it "flat." That's very different from pre 2007 experience, when p2p grew rapidly. It severely contradicts what many in Washington D.C. are saying... more
In today's rapidly shifting digital landscape, the question of whether the Internet can retain its foundational values has never been more urgent. As it increasingly permeates every aspect of human activity - from communication and commerce to governance and geopolitics - the Internet has evolved into both a shared global commons and a contested arena of power. At stake are its core values: global connectivity, openness, interoperability, decentralization, the end-to-end principle, robustness and reliability, and freedom from harm. more
A new security report reveals cryptominers infected ten times more organizations than ransomware in 2018, but only one in five IT security professionals were aware their company's networks had been infected by mining malware. more
Philbrick's Sports is a New Hampshire retailer of sporting goods. eNom's customer registered two domain name variants of Philbrick Sport's website. When the customer didn't pay eNom, eNom took the names back for itself... Each of these domain names were parked with Yahoo, who displayed sponsored ads on the domains. Philbrick's then sued eNom, claiming cybersquatting and trademark infringement. more
On Sunday, July 11, thousands of Cubans, took to the streets in anti-government protests triggered by COVID, the faltering economy, and an overwhelmed healthcare system. In three days, 110 protests took place across the island. The following is a snapshot of an interactive, crowd-sourced map showing the locations of 118 large and small demonstrations (94 reported on the 11th, 14 on the 12th, seven on the 13th and three on the 17th). more
The FCC has unveiled two proposals as part of its plan to help reduce unwanted phone and text spam however the move is challenged by consumer advocacy groups. more
ICANN recently commissioned a report from Power Auctions LLC to investigate the merits of auctioning new Top-Level Domains (TLDs). Below I outline some of the issues related to stakeholder interests and mechanism design... Successfully managing the design of an allocation mechanism for new TLDs will entail coordinating functions across various competencies. To rely on a standard auction mechanism for the allocations would be a historic setback for the domain name industry, as successful allocation design is all in the details. more
The Uniform Domain Name Dispute Resolution Policy (UDRP) is a rights protection mechanism crafted by the World Intellectual Property Organization (WIPO) and adopted by the Internet Corporation for Assigned Names and Numbers (ICANN) for trademark owners to challenge the lawfulness of domain name registrations. Cybersquatting or abusive registration is a lesser included tort of trademark infringement, and although the UDRP forum is not a trademark court, as such, in some ways it is since it empowers (assuming the right alignment of facts) to divest registrants of domain names that infringe a complainant's trademark rights. more
Back from the holidays I must admit I was thinking quite a bit on what is good policy for a registry? Of course I have my own personal favorites that I can not walk away from easily, but instead of thinking for too long, I decided to write down now immediately what is in my head. The main reasons for this are two: the decision by ICANN to change the rules for change in policy regarding the Add Grace Periods. more
The goal of the Defense Innovation Unit (DIU) of the Department of Defense is to strengthen our national security by accelerating the adoption of commercial technology throughout the military and strengthening our allied and national security innovation bases. Space is one of its areas of focus and two of the space "lines of effort" are multi-orbit operations and logistics and hardware-to-software transformation modernization. more
Participants in the recently released Global Consumer described new generic Top Level Domains (gTLDs) as being "innovative", "trustworthy", "interesting", "informative", and "cutting edge". With such impressive descriptions, it appears that the industry has made significant progress in reaching the tipping point. Although Q3 reflects growth, it also highlights the varying degrees of performance and need for further advancement in developing consumer awareness and in turn, the health of the industry. more