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ICANN's new gTLD program provides for last resort auctions to settle contention sets where the competing applicants are unable to reach agreement by negotiation or private auction, with the proceeds going to a segregated ICANN account. With the recent $25 million bid of Google to secure control of the .App registry the total proceeds of those ICANN auctions has swelled to $58.8 million. The final sum by the end of the first round could go higher, perhaps to more than $100 million. That's serious money. more
The essay describes six groups of gTLD performance indicators: (1) the presence of a secondary market; (2) uses of second-level domain names; (3) the identity of the owners of parked and not-in-use domain names; (4) domain name renewals; (5) the market size of the supporting complementary assets; and (6) the character of the person in charge of a given registry. A time-trend of these indicators would convey any price inefficiencies and bubbles, and the health of the industry. more
29 July 2015 is a big day for .brands. It's the date when all ICANN Registry Agreements (RA) must be signed. Once the RA is signed, the fees to ICANN and your Registry Services Provider kick in. As certain as you can be that ICANN will begin sending invoices, you can also expect to receive increased scrutiny internally. Questions are inevitable. People will want answers; what is the plan for this thing? How does it fit into our long term corporate goals? Do marketing have a plan to use the TLD in the upcoming launch of our new product? more
Few Brands have noticed it yet but a company has applied for a domain name extension which literally means ".trademark". The company is based in Hong-Kong and its name is "Huyi Global .?? Domain Registry". The ".??" is what we call an International Domain Name extension (IDN) and it means ".trademark" in Simplified Chinese. It is pronounced: "Shang Biao". more
The first part of this article reviewed the actions taken by ICANN in response to a March 27th letter from the Intellectual Property Constituency (IPC) alleging that the pricing of Trademark Clearinghouse (TMCH) registered terms by the .Sucks registry were "predatory, exploitative and coercive" and requesting that ICANN halt the registry's rollout. This second part explores additional ramifications of ICANN's decision to request two national regulators to review the legality of the registry's operation. more
In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more
On April 9, 2015 ICANN took the unprecedented step of asking two national consumer protection agencies whether the .Sucks registry, one of the new gTLDs it has approved and which is currently in its sunrise registration period, has a business plan which violates any laws or regulations those agencies enforce. This is the equivalent of sending a message stating, "Dear Regulator: We have lit a fuse. Can you please tell us whether it is connected to a bomb?" more
If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged -- especially if you are one of the lucky operators which have been chosen for ICANN's latest round of registry audits! You may also be surprised at the number of questions and requests that you need to respond to. more
Although I don't have a lot of sympathy for the trademark lawyers' argument that trademark holders need to register .sucks domains cheaply before anyone else can, there is one point at the end of their letter that's worth a look. The registry contract for .sucks, between Vox Populi and ICANN, has this sentence that appears (as far as I know) in no other registry contract, in the section on Registry-Level fees. more
When ICANN announced the nTLD program, thousands of applicants threw their hats in the ring. It seemed pretty straight forward; the existing TLDs were running out of short meaningful options, all that was needed was to create newer options that would be more relevant for specific sets of customers. Years later, the process is well underway; hundreds of nTLDs have hit the market, yet less than 10% of those that have gone live seem to have found success. more
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