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A good domain name can be difficult to find... in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true. Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not". more
We read carefully Scott Hollenbeck's call to form a Domain Name Industry association to promote consistency in technical operations across the many moving parts of the industry and we, the Board and members of the Domain Name Association, largely agree. More formal coordination among registry operators and domain name registrars would improve the domain name registration experience for registrants and business operations for the domain name industry in general. more
This post outlines the advantages (good) and threats (bad) that can make or break a gTLD, and the eternal fact that some applications will doom themselves to failure (ugly). The Good... Waiting until the second round to apply for a gTLD may end up being a virtue for the following reasons... more
Moore's law postulates that the number of transistors in an integrated circuit will double every two years. That law has given us smartphones and other devices with astonishingly diverse capabilities at ever lower costs. However, while it does not encompass online brand infringement, many trademark managers feel that their task is likewise expanding at exponential speed and imposing escalating costs. Potential cybersquatting based in the more than one thousand new generic top level domains is only one new source of anxiety. While the jury is still out on the level of harmful cybersquatting and the efficacy of the new Rights Protection Mechanisms (RPMs) for new gTLDs, that ICANN program is hardly the only challenge. more
This post outlines some faulty decisions by new gTLD registries. The purpose is to guide future expansions and, hopefully, adjust some of the decisions that current registries have adopted, including demand prediction, pricing, marketing, doing good versus not doing good, and launch date... GTLDs that have no competition do not need to race to launch. They have the luxury of waiting to better assess prices and postpone investments in capacity. more
Where is the domain industry with the adoption of DNSSEC? After a burst of well publicized activity from 2009-2011 -- .org, .com, .net, and .gov adopting DNSSEC, roots signed, other Top-Level Domains (TLDs) signed -- the pace of adoption appears to have slowed in recent years. As many CircleID readers know, DNSSEC requires multiple steps in the chain of trust to be in place to improve online security. more
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN's allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users. The major players: businesses and Internet users who drive the demand for the gTLDs; the registries who own and run the gTLDs; and ICANN, which sets the rules for determining a winner for each new gTLD. more
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. Some search engines want to target a niche market, not Google. Unlike Google, they're targeted and they are profitable that way. Consider Kayak (travel), Zillow (real estate), Yelp (reviews), and .xxx (adult websites). more
On August 27, 2014, the world became a bit more connected as the Internet welcomed more than 400 million Hindi language speakers in their own language. .???? (.Bharat), which means India in the Hindi language, was inaugurated on August 27 in New Delhi by Mr. Ravi Shankar Prasad, India's Minister of Law & Justice and Communications & Information Technology. more
It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of 'what about .com??!' with said dinner party guest. more
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