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If you've read my blogs in the past, you'll know that I'm really passionate about the benefits that .brands can deliver to organizations and their customers. We are now half way through 2017 which provides us with an opportunity to have a good hard look at the data and reflect on the last six months in the .brands space. Here is the punchline -- it's pretty damn impressive, and for a variety of reasons. more
New top-level domain registry operators, Rightside Group, Ltd. (NASDAQ:NAME) and Donuts Inc. have received ICANN's express consent on their merger plans announced last month. more
During the ICANN meeting in South Africa last week, the impact of new gTLD rights protection mechanisms (RPMS) was the subject of key discussions, and some concerns were voiced regarding trademark owners themselves registering domain names excessively and technically abusing the sunrise period. more
"Boots becomes latest company to terminate new gTLD but other '.brands' go full steam ahead." Trevor Little reporting in World Trademark Review. more
Shortly after I recently wrote about WIPO's new role as a domain name dispute provider for the .eu ccTLD, the Forum published its first decision on another type of "eu" domain name: eu.com. The decision involved the domain name nike.eu.com. What makes this case interesting is that it represents one of the few .com domain name disputes that includes a country-code in the second-level portion of the domain name. more
Bloomberg's Economic Editor, Peter Coy, suggests that the Top-Level Domain pricing seen in the market today appears to represent a big pricing experiment in a sector of the economy "that's in flux". more
Afnic, the French Network Information Centre and manager of the .fr TLD, today published its report on the global domain market in 2016. more
Donuts Inc., a leading domain name registry for new top-level domains and Rightside Group today announced a merger agreement; Donuts has agreed to acquire Rightside for $10.60 per share in an all-cash tender offer, for an aggregate purchase price of approximately $213MM. more
Just as the number of domain names and domain name disputes have expanded significantly in recent years, so, too, has WIPO's "Overview," which has been updated to address the growing complexity of cases under the Uniform Domain Name Dispute Resolution Policy (UDRP). WIPO has just published the third edition of its "WIPO Overview of WIPO Panel Views on Selected UDRP Questions" -- commonly referred to as "WIPO Jurisprudential Overview 3.0." more
Sitting in the Aruba hospitality at the Italian round of the Superbike World Championship in Imola, CEO Stefano Cecconi exudes passion. The love he has for motorcycles in general, and racing in particular, is evident. Less so is the rational behind Aruba's multi-million-euro-a-year spend to be the title sponsor for the factory Ducati World Superbike team. For Internet industry onlookers at least. more
Part 2: How do I choose the right option for my brand? In my previous article, I discussed the question of how to represent .brand domains in advertising. As you can imagine, it's a balancing act -- stimulating awareness of the domain, creating the desired customer behavior of the future using .brands, whilst ensuring that we are considerate to the fact that .brands are yet to hit mainstream awareness. Sounds simple right? more
A number of new gTLD applicants, including .gay and .music are criticizing ICANN for conducting an investigation into its own controversial practices. more
Social and Digital Marketing are two of the fastest growing, and arguably the most important, pieces of branding today. According to eMarketer, 2017 digital marketing expenditures will account for 38.4% of total ad spending and are projected to be almost 45% by 2020. This is double what they were just a few years ago and growth doesn't seem to be slowing down. more
Among the many issues affecting ICANN's thousand new TLDs is collisions, that is, the same name already used elsewhere. The other uses are non-standard and unofficial, but some names turn out to have been used a lot. One approach to see how bad the collisions are is controlled interruption, in which the TLD publishes wildcard records with obvious impossible values, in the hope that systems that use colliding names see them and do something about it. more
Walden Savings Bank will be the fifth bank in New York state to switch its domain name from a .com top-level domain (TLD) to the new .bank TLD in May of this year. more
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