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The Asia Pac Digital Marketing & gTLD Strategy Congress for first and prospective second round applicants will be held in Hong Kong and timed to take place in conjunction with the International Trademark Associations' (INTA) 136 Annual Conference at the Hong Kong Convention and Exhibition Centre (HKCEC) starting on May 10. more
The post addresses the factors affecting any decision to rebrand under a new Top-Level Domain (TLD). Depending on the TLDs owned by the competing companies, rebranding can be critical, merely advantageous, or a matter of wait-and-see. (This post does not address signal location/geography, strategies for expanding a brand, or the merits of defensive and offensive domain name registrations under relevant new gTLDs.) First, a simple definition... more
The essay examines the breadth of new generic Top-Level Domain (gTLD) registrations needed for best enhancing a .Brand. And if you don't own .Brand, what should the scope of your new gTLD strategy be? With the introduction of hundreds of new gTLDs, a lot of businesses still don't have reliable information for figuring out which of the newcomers to register under. more
There has been much discussion in ICANN circles concerning auctions to resolve new gTLD contention sets. This article summarizes the discussion and events to date, and suggests there should be little worry for applicants seeking to resolve their contention sets via private auction, rather than ICANN's "last resort" auction. more
This post demonstrates that success factors differ across generic Top-Level Domains (gTLDs) depending on their implied signal/message. Success drivers can be grouped into four: community, location, generic keywords, and competitors to .com. I discuss their marketing implications... For community gTLDs, their success, as measured by profits, depends on whether the registrants are nonprofit or for-profit organizations. more
The essay outlines the advantages to owners of managing a portfolio of gTLDs. The advantages can lead to concentrations of ownership in a few hands, which is unavoidable but not necessarily harmful to consumers. Moreover, some of the advantages can lead to profitable complementary business models. Beyond the obvious advantage of economies of scale that lead to reductions in operating costs, there are a number of other sources of advantage. more
Many years ago on my first trip to London, I encountered for the first time signs that warned pedestrians that vehicles might be approaching in a different direction than they were accustomed to in their home countries, given the left-versus-right-side driving patterns around the world. (I wrote a while back about one notable change from left-to-right, the Swedish "H Day," as a comment on the IPv6 transition.) more
As governments ask themselves whether they should not be the only ones in charge, and everyone else is more determined than ever to stay involved, Internet governance is now a front-page topic. But away from the theoretical debates about which model is best, one real-life situation may end up looking strangely like a vindication of the multi-stakeholder model by governmental organisations. The situation in question is that of Islam and Halal. Two applications that look like they are caught in a kind of new gTLD program groundhog day. more
Here we are with CircleID's annual roundup of top ten most popular posts featured during 2013 (based on overall readership). Congratulations to all the participants whose posts reached top readership and best wishes to the entire community for 2014. more
The applicant community is working its will on the rules for generic top-level domain (gTLD) auctions published by the Internet Corporation for Assigned Names and Numbers (ICANN). But, as always, ICANN is no pushover. ICANN posted the new gTLD auction rules for public comment last month after community outcry over the preliminary rules during ICANN's Public Meeting in Buenos Aires in November. more
Most users who already use websites have heard about domain names and they know what they are. Although .COM domains are already very popular, they are no longer as appealing as they once were, because they don't mean anything as such and all of the cool, short names have long since been registered. In 2014, this will change with the emerging new domain names. I like to think that it is possible that, with the increased communications that exists around new gTLD and the fact that many of these new domain names actually mean something, people will start paying more attention. more
The Fourth Applicant Auction has concluded, resolving contention for three more strings. Donuts Inc. came away from the auction as the winner of all three strings: .LIFE, .CHURCH, and .LOANS. Life Covenant Church, Inc. will be compensated for withdrawing their application for .CHURCH, and Radix will be compensated for their withdrawal from .LOANS, while Xiamen 35.com Technology Co.,Ltd and CompassRose will be compensated for their withdrawal from .LIFE. more
Momentum has released the following announcement regarding its upcoming 3rd Digital Marketing & gTLD Strategy Congress (March 3-4, 2014, The Dream Downtown, New York). more
This post is a heads up to all uber-geeks about a terrific research initiative to try to figure out causes and mitigation of name-collision risk. There's a $50,000 prize for the first-place paper, a $25,000 prize for the second place paper and up to five $10,000 prizes for third-place papers. That kind of money could buy a lot of toys, my peepul. And the presentation of those papers will be in London -- my favorite town for curry this side of India. Interested? Read on. more
Well folks, it's that time of year again. It's time for our countdown of the top 10 biggest domain stories for 2013. And while my predictions from last year were accurate, in that we did see a record number of registry and registrar breaches, I had no idea that this year's biggest story would even appear on the list. So with that said, let's get started. more
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