New TLDs

Can Your Brand Afford to Not Have a dotBrand?

More than six hundred brands have applied for their own dotBrand (a new top level domain associated with a trademarked brand). These represent every segment of our economy: banks, tech companies, media, food, luxury goods, etc. Quite a few dotbrands have already gone live. The current application period is closed, but the next round will likely begin in 24 months or so. more

.BANK Launches With a Bang

The 30-day .BANK Sunrise Period just concluded this week and is notable for several reasons. The .BANK TLD is highly restricted to members of the banking industry. The .BANK Registry (which also has rights to .INSURANCE, launching this fall), was founded by 24 companies and organizations from the banking and insurance industries, The Registry's founders include industry leaders such as the American Banking Association, Citigroup, Dollar Bank, Independent Community Bankers of America, JPMorgan, Visa and Wells Fargo. more

Competition for Monopoly gTLDs

The essay examines some of the new domain name managers' unjustifiable obsession with owning monopoly gTLDs when they should devote more energy and thought to making domain names more value adding. For the last three decades, the discourse regarding competitive advantage has focused on the need to rely on rare/unique resources and capabilities. However, more recently, the focus has shifted to the imperatives of efficient utilization of nonunique resources... more

$59M and Counting: ICANN Board Downgrades Community Say on Use of Last Resort Auction Proceeds

ICANN's new gTLD program provides for last resort auctions to settle contention sets where the competing applicants are unable to reach agreement by negotiation or private auction, with the proceeds going to a segregated ICANN account. With the recent $25 million bid of Google to secure control of the .App registry the total proceeds of those ICANN auctions has swelled to $58.8 million. The final sum by the end of the first round could go higher, perhaps to more than $100 million. That's serious money. more

How Much Money Is There in Complaining?

Although I don't have a lot of sympathy for the trademark lawyers' argument that trademark holders need to register .sucks domains cheaply before anyone else can, there is one point at the end of their letter that's worth a look. The registry contract for .sucks, between Vox Populi and ICANN, has this sentence that appears (as far as I know) in no other registry contract, in the section on Registry-Level fees. more

Freedom of Expression Chilled by ICANN’s Addition of Speech Restrictions in DNS

Freedom of expression on the Internet is at risk from ICANN's recent decision to prohibit anyone but one specific type of doctor from using the word within the .doctor new gTLD space. Last month, ICANN's New GTLD Program Committee decided that only "medical practitioners" would be allowed to register a domain in the .doctor name space. ICANN's decision to exclude numerous lawful users of the word, including a broad range of individuals who are in fact doctors, comes at a time when the world is watching ICANN to see if it can adequately protect Internet users' rights in the absence of US Government supervision. more

No Easy Solutions to TLD Branding and Labeling

The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. more

Estimating Trademark Claims Notice Suppression of Non-Infringing New gTLD Registrations

On February 2nd ICANN staff announced the release of a Draft Report: Rights Protection Mechanisms Review that is open for public comment until May 1st. This Draft Report is preliminary to an Issues Report requested by the GNSO Council that is due to be delivered by September 30th, and that may set the stage for a Policy Development Process (PDP) on Rights Protection Mechanisms (RPMs) that could commence in 2016. Such a PDP could consider comprehensive reform of these RPMs as well as of the Uniform Dispute Resolution Policy (UDRP). more

ICANN: Our Top 3 Policy Priorities for 2015

2014 was a big year for us and for our clients. The new gTLD program forced us to rethink, reprioritize and implement new and different strategies to protect our brands online. The uncertainty largely behind us, and with more information at our fingertips about just how well (or not) brands are faring in the new environment, it's time to look forward to what we can do in 2015 to fix what's broken, throw away what's useless, fight for what's important... more

Government of Quebec Ends Its Participation in .Quebec TLD Days Before Launch

According to ici.radio-canada.ca, the Government of Quebec has decided to end its participation in the new gTLD .Quebec, just days before .Quebec launches. According to the story the Government has decided not to change Government websites to .Quebec and will instead retain all of its Website to end in .gouv.qc.ca... "The news will no doubt be received as a cold shower by PointQuébec organization, which is the company that is operating .Quebec registry. more

Afnic Reporting About Impact of New TLDs on Traditional TLDs

The October 2014 edition of the Afnic Industry Report on Domain Names is out with focus on the impact of the hundreds of new TLDs on "traditional" players. The October 2014 issue shows that gTLDs (.com, .biz., etc.) are impacted by the massive influx of new TLDs on the market whereas ccTLDs (.fr, .re, ...) are better resisting the newcomers. more

New gTLDs’ Sales Force a Bottleneck?

A number of the new generic Top-Level Domains (gTLDs) have not fared well, as reflected in the dismal domain registrations. Most often we're told the problem is that end users don't know about the gTLDs, or that they don't understand or fully believe in the gTLDs' benefits, or that they demand a tremendous amount of benefits before giving up the familiar for something new (so-called .com-stickiness). My point: Behind all these explanations there may be another, the lack of decent sales force strategies. more

Why .CHAT Could Be All That .TEL Wanted to Be and More

Almost everyone that has been working in the domain name industry for a while has a story about .TEL. It was introduced in 2005 and went live in 2009 with a flurry of publicity. It was a grand concept aiming to revolutionize the way in which people keep in touch. Unlike traditional domain names, the purpose of a .TEL domain name is to help manage and exchange contact information about people and corporate entities. more

A Trick to Register Good Generic Domain Names

A good domain name can be difficult to find... in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true. Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not".  more

DNSSEC Adoption Part 1: A Status Report

Where is the domain industry with the adoption of DNSSEC? After a burst of well publicized activity from 2009-2011 -- .org, .com, .net, and .gov adopting DNSSEC, roots signed, other Top-Level Domains (TLDs) signed -- the pace of adoption appears to have slowed in recent years. As many CircleID readers know, DNSSEC requires multiple steps in the chain of trust to be in place to improve online security. more