New TLDs

When It Comes to Domain Name Rights Protection, scapegoat.sucks

It is not surprising that the phase 1 review of domain name rights protection mechanisms is delayed, but it is a bit of a surprise that in responding to a question posed in 2020, business executives and their lawyers replied with answers first offered and rejected five years earlier. In that time before COVID-19, the launch of the Vox Populi Registry and its dotSucks domain names drew quite a lot of attention. more

Opportunity Missed: Hilton Checks-Out of New Domains Boom

American author Mark Twain once wrote: "I was seldom able to see an opportunity until it had ceased to be one." Last month we learned that Hilton Hotels & Resorts joined six other new Top-Level Domain applicants in withdrawing their application and exiting the program. I was disappointed when I first heard the news. My initial thoughts were centred on the enormous potential .hilton offered the company and the innovative business opportunities they were now abandoning. more

A Visualized gTLd Sequencing Proposal

As a follow-up to our previous CircleID article "Strong Support for IDNs, GEOs and/or Communities to Go First" we have developed a flow chart which visualizes how the applications may be processed in a fair and transparent manner. The chart also shows that at the end of the day only about 1,200 new gTLDs may go online, that means that we will likely see about 730 drop outs. more

Can Plural and Singular New gTLDs Both Be Successful?

Now that ICANN has stuck to its guns and only placed 4 new gTLD's strings that look confusingly similar into contention sets, rather than those that sound identical, such as .inc and .ink or those that have the same meaning like .Law and .Lawyer or those that are singular and plurals of the same word, like .deal and .deals, we now that many new gTLD's are going to have a very a tough marketing road and face a lot of consumer confusion. more

Russian IDN ccTLD .?? Opens for Registrations, Makes History

November 11, 2010, marked the day when the new Internationalized Domain Name (IDN) contry code Top-Level Domain (ccTLD) .?? (Cyrillic for ?????????? ?????????, Russian Federation) was opened for general registration. Prior to that date the registration was open only for trademark owners and governmental institutions. ... It turned out they needed less than three hours to reach to the 100,000 domain names! Such a gold rush was not expected, and numbers continued to grow - 200,000 within 6 hours... more than 460,000 by today. more

ICANN Signs Agreement Giving UPU Managing Authority Over .Post Domain

ICANN and the Swiss-based Universal Postal Union (UPU) have signed an agreement giving the UPU managing authority over .post as a top-level domain (TLD). At the highest conceptual level, the agreement represents linking the TLD with the real-world physical networks of the postal system, with 600,000 global physical offices and proximity to most humans. To enable its customers to take advantage of the services the UPU envisions for .post, the UPU is already installing the first computers in many villages in their local post offices to provide those services, says the announcement. more

The Overlooked Signals of ccTLDs

Two ccTLD signals should get more attention when we're talking about the domains' benefits. Companies in emerging markets can signal their brands to expats and/or westerners. This ability to take the companies' appeal beyond their immediate, national markets deserves a look and some appreciation. Traditionally, Western companies have been the ones who registered ccTLDs to signal target="_blank" operations in overseas markets, while companies in emerging markets use them to signal their local brands to the local market. more

Want a New gTLD? Some Items to Consider

Over three years ago ICANN boldly announced that the top level of the domain name system would be opened up to new registry operators. As we now approach a likely spring 2011 launch, a number of key issues remain unresolved including how trademarks will be protected. more

Is racing.com a Half-Million Dollar Mistake for Racing Victoria?

What's a domain name? What business function do they serve? Can a domain name generate ROI? I imagine these were the questions the Board of Racing Victoria asked before signing off on the purchase of racing.com to support a Victorian racing industry joint initiative to establish a digital media and content platform similar to that of the AFL. more

Last Minute Tips for a Solid gTLD Application

With the new top-level domain (gTLD) application process down to the last two months, here are three last minute tips on how to submit a successful gTLD application to ICANN... Sometimes the most obvious information is also the most important. In ICANN's supplemental notes under the "Best Practices" section, the first best practice ends with the parenthetical statement (i.e., show your work). For an applicant, these may be the three most important words in all the ICANN guidance. more

African Union Commission Formally Objects Through GAC to DotConnectAfrica’s Application for .africa

This is the African Union Commission's formal objection, through the ICANN GAC Early Warning Process, to the DotConnectAfrica Trust's amended application 1-1165-42560 for the .africa TLD. Here, it objects to the DCA .africa bid as not having the requisite government support for a Geographic name, and further characterizes DCA's bid as an "Unwarranted Interference and Intrusion" more

Name Collision: Why ICANN Is Looking at It the Wrong Way (Part 1)

ICANN has, once again opened up a veritable can of worms, with their latest decision on the 'horrors' of Name Collision. While we are sure that ICANN and the Interisle Consulting Group have very good reason to make the decision that they have - delaying the delegation of several TLDs - we believe that the findings contained in Interisle's report do not give sufficient cause to delay the new gTLD program in the manner proposed by ICANN staff. more

DOTZON Study: Digital Company Brands 2023

DOTZON presents the sixth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness "of a company. more

A Year Later: Insights from dotSucks

This week marks the first birthday of the general availability of dotSucks domain names. It has been a year notable for both heat and light, adding up to a set of insights relevant for any new gTLD... Be clear about who you serve and use their vocabulary (not domain name industry jargon) to tell them about it. Engage in marketing... Emotional resonance is more effective than even overwhelming facts-and-figures. The right story helps people see themselves in you. more

ICANN Gives .amazon Talks a March Deadline

ICANN's board of directors has voted to put a March deadline on discussions concerning .amazon top-level domain. more