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This week marks the first birthday of the general availability of dotSucks domain names. It has been a year notable for both heat and light, adding up to a set of insights relevant for any new gTLD... Be clear about who you serve and use their vocabulary (not domain name industry jargon) to tell them about it. Engage in marketing... Emotional resonance is more effective than even overwhelming facts-and-figures. The right story helps people see themselves in you. more
Five years after ICANN approved the new gTLD policy in Paris, two years after it approved the implementation plan in Singapore, and a year after the application window closed and some concrete steps were taken toward delegation of new gTLDs, a series of scary-sounding "what if" scenarios have mysteriously taken over discussions at ICANN. From colliding names and failing life support systems to mass confusion and technological outages, the profusion of horror stories has rivaled the hype for the Y2K conversion, with about as much basis in fact. more
I have been reading through the last gTLD applicant guidebook and have wondered whether all my efforts, traveling, attending all major music conference and lobbying come with any merit. How do you define a community? What is the difference between a dotGreece, dotGay or dotMusic community? ...Whether we like it or not, the point system is what ICANN has set up to determine the winners. If you were to ask me I would create a different method of scoring. It is one of open competition. more
Last month, some of my colleagues at MarkMonitor and I traveled to Buenos Aires, Argentina for ICANN 48. With the recent delegation and launch of the first new gTLDs, the atmosphere had an air of both excitement and anxiety. In my opinion, there is much to be done before brand owners should begin to feel comfortable in the post-new gTLD Internet environment, which brings a host of new challenges, as companies attempt to scale monitoring and enforcement to the new (huge) domain name space. more
European TLD registry, EURid has announced that it is the first TLD Registry in Europe to be registered by the EU Eco-Management and Audit Scheme (EMAS). "EURid has taken an environmentally responsible approach to operating .eu for many years. Our environmental policy is based on the principle of 'reduce, reuse and recycle' and provides a framework for making sustainable choices." more
The latest Domain Name Industry Brief published by Verisign reports 4.5 million domain names were added to the Internet in the first three months of 2011. According to the report, the first quarter of 2011 closed with a base of more than 209.8 million domain name registrations across all Top Level Domains (TLDs), or a 2.2 percent increase over the fourth quarter of 2010. Registrations grew by 15.3 million, or 7.9 percent year over year. more
It is not surprising that the phase 1 review of domain name rights protection mechanisms is delayed, but it is a bit of a surprise that in responding to a question posed in 2020, business executives and their lawyers replied with answers first offered and rejected five years earlier. In that time before COVID-19, the launch of the Vox Populi Registry and its dotSucks domain names drew quite a lot of attention. more
A woman on the radio talks about revolution, though it's already passed. The window is now closed. A snapshot can be taken. A baseline can be set. How have the public markets valued the new gTLD program? And more importantly, how will public markets value it going forward? Until a few months ago, the new gTLD program was arcane policy discussion among a very narrow technical population of the Internet community. more
In an interesting move several members of the ICANN community formed an "informal" Working Group to discuss the concept of "expressions of interest" in new Top-Level Domains (TLDs). This all happened very quickly, which is more or less the opposite to how most ICANN related activities progress. ...The report, which runs to about 11 pages, is concise and seems to have covered most of the areas of interest. more
Amazon filed applications for the .AMAZON top-level domains in several scripts in 2012. Five years later, ICANN will re-examine the applications after an Independent Review Process (IRP) proceeding. The IRP Panel found that ICANN's Board failed to demonstrate the existence of public policy reasons for denying the applications. more
The curtain rises on January 12th 2012 but key players are still singing different tunes. Let's peek into their performance as they start taking center stage. FTC, the Federal Trade Commission, has sent a letter to ICANN on December 16th 2011. Re: Consumer Protection Concerns Regarding New gTLDs. They write; "We write now to highlight again the potential for significant consumer harm resulting from the unprecedented increase in new gTLDs." The following paragraph clearly highlights the lack of information about the ICANN gTLD platform. more
I can't lie -- I absolutely LOVE Aussie football and have kicked a ball around since I was three years old. In fact, I always will. My ongoing love for the game is as certain as death, taxes and the fact that my beloved Melbourne Demons club will give me both incredible highs and heartbreaking lows each and every year. For most Aussies, a sporting life is very much the way of life... Today is one of those wonderful times when you get to blend your professional and personal passions. more
They say late converts are the most passionate believers. Until now I haven't supported the Expression of Interest (EOI) for new TLDs, the proposed mechanism to measure the number and type of likely applications. Not because it won't work (I think it'll work fine) but because I didn't think it was necessary. I've changed my mind. Here's why. more
Community gTLDs play an interesting and even unique role in the ICANN new gTLD process. They reflect the community-driven nature of the Internet. Indeed the story of how Community gTLDs came about is a fascinating example of the how bottom-up process can give rise to innovative policy outcomes. It has been over six years since the community gTLD concept was first discussed. In the mists of time, it's easy to forget the deep foundations upon which this concept is based. more
On July 10th Architelos released the first NameSentry Report, benchmarking abuse levels in the domain name industry. For some time now, a debate has raged about the potential impact of new gTLDs on Internet safety and security, namely abusive registrations such as phishing, spam, malware, and so on. However, without benchmarking the current state, how can we realistically evaluate if new gTLDs have made any measureable difference in the level of abuse? more
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