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Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more
The first part of this series explained how Amendment 35 to the NTIA-Verisign cooperative agreement is highly offensive to the public interest. But the reasons for saving the Internet are more fundamental to Western interests than a bad deal made under highly questionable circumstances. One of the world's foremost experts on conducting censorship at scale, the Chinese Communist Party's experience with the Great Firewall... more
Google today announced the release of Nomulus, a new open source cloud-based registry platform that runs Google's top level domains (TLDs) and now available to everyone. more
Rightfully, Olympic is a very sacred word and a very pure concept for the Olympic Committee as they have protected this brand and all of its related intellectual property components at every instance for about hundred years. However, the word Olympic as a name is geographic based on Mount Olympus and over the many centuries belonging to the public domain. ... Dot-Olympic ideally should belong to the Olympic committee, if they so desire, but in a contest or any other situation the ownership of this name would simply become a question of going after a diluted geography based public domain name. more
Joe Schoenmann of the Las Vegas Sun reports: "The Las Vegas City Council will debate today whether to strike a deal with an Internet entrepreneur who seeks to use the Internet suffix .vegas -- over the objections of Clark County officials and one local company who say the city is jumping the gun and in the process likely shortchanging Las Vegas and county taxpayers. The council will consider endorsing a proposal by Dot Vegas Inc., to create the top-level Internet domain ".vegas" -- a new suffix that could be used in addition to the familiar .com, .net, .gov or .org suffixes that end most Web addresses." more
It wasn't that long ago that, during a visit home, my brother asked me, "Why are you so stuck on this Internet thing?" His direct question caused me to realize that I had never actually stopped and considered why I was investing so much time – and in such a highly visible manner – into Internet governance when I wasn't being compensated for doing so and, in fact, was – not putting too fine of a point on it – flat broke. more
In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more
The first 12 domain registries have been scheduled for the first special Sunrise Period mandated by ICANN for trademarks on the blocked collision lists. A total of 328 new domain extensions have launched so far in 2014. Each one of these has its own unique collision list of names that were found to be already in use on private computer networks. Some of these lists have over 100,000 names. All of these registries were required to block these names from being allocated until a policy for their allocation could be developed by ICANN. more
The Internet Corporation for Assigned Names and Numbers (ICANN) has adopteda 98 recommendations in the New gTLD subsequent procedures policy development process. This sets in motion the start of the implementation process for the next round of new generic top-level domains (gTLDs). more
Dialogue is the only way to end cybersquatting. Distrust between brand owners and domain owners (with an assist from some cockeyed business incentives) has turned a problem into a very expensive vicious cycle. Now that ICANN is about to launch new top-level domains (TLDs), negotiations must start immediately or both sides will pile up further loses. Here's how the problem plays out now. more
Last week, I had the privilege of presenting at the Digital Marketing & gTLD Strategy Congress in London on how to create a TLD strategy and activate your path to market for launch. Some of the best and brightest minds in the industry attended and it was encouraging to hear from major brands such as Phillips, Microsoft, Google and KPMG, as well as a variety of other applicants. While in my previous blog I discussed why a .brand TLD strategy is important, let's now delve deeper into engagement strategies and why this is the key to a successful .brand. more
The beginning of every year is a time for introspection, an appraisal of the year that was, and planning for the year to come. It is also a time to follow tradition and to recap the biggest news of the year. But by now, I am guessing that we have all read our fair share about the people and events who have impacted the last 12 months... if we take a larger vantage point (than our own relatively small domain name industry), these lessons from 2009 -- in my view -- could teach us all and most importantly, really shape the year ahead. more
The new gTLDs program can't succeed unless two things happen. The approved registries must do good, and ICANN must weed out applicants who are in love. This is to say that registries should put users' good first, and applicants shouldn't get the nod unless their motive is economic and/or social viability. A recent study reveals that leading companies have enjoyed healthy profits because they made doing good their strategic foundation. more
Since 16th Nov 09 Applications Processing for IDN ccTLDs Fast Track has been started. The countries and territories who are using non-English Language (nationwide) for official documentation or for community, are eligible to apply for a new country code top level domain name (ccTLD) in their own Native Language through a designated manager... Native Language Community will be able to register their domain names within the next 6 months. more
Millions of websites under Germany's top-level domains, .de, went offline on Wednesday due to a technical error according to various sources. While the exact cause of the outage is still unknown, the problem is reported to have originated from DENIC, the central registry for the .de top-level domain. more
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