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It isn't always easy to explain the whys and wherefores of domain name market trends. Major indicators such as growth are usually generalised, given that they are based on data common to all stakeholders, but the causes behind fluctuations are hard to pin down. And structural causes need to be separated from cyclical ones, which may be the source of major variations, as was the case with the domaining waves in China, without actually reflecting long-term market trends. more
DOTZON's 2025 study analyzes over 410 corporate dotBrands to reveal how companies strengthen digital identities through custom top-level domains. Audi retains first place, while newcomers like CRS and rising performers such as Schwarz demonstrate growing strategic use. more
Despite offering robust protection for the Domain Name System, DNSSEC suffers from poor adoption due to its complexity, cost, and operational risks. Automation and algorithmic improvements now offer practical solutions for broader deployment. more
As the first quarter of 2020 ended, the number of new generic Top-Level Domain (gTLD) domain registrations reached approximately 33.2 million. We expect to see additional growth through 2020 as TLDs such as .GAY will complete their launches before the end of the year. Meetings and conferences in the domain industry in 2020 are in flux but will go on in new formats, new timeframes and new locations. more
At ICANN's recent virtual meeting, I was fortunate enough to join a panel facilitated by the Brand Registry Group (BRG), an association of organisations promoting the use of brand top-level domains, where we discussed the release of the next round of the generic top-level domain (gTLD) program. The fact that I was participating in a discussion like this is hardly news, as I've been commenting on the policy discussions and debating its role in the digital landscape for years. more
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