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Generative AI has turned brand impersonation from a nuisance into an industrial-scale threat, eroding trust. As ICANN's 2026 round approaches, DotBrand domains promise a structural fix to spoofing that strategies failed to deliver in 2012. more
As ICANN opens its 2026 round, firms sharing trademarks must weigh applying for a .BRAND domain against legal risks and competitive loss, with evidence suggesting first movers gain advantage while objections rarely prevail. more
AI-powered "vibe-coding" is transforming domain registration from manual search into automated, conversational infrastructure, embedding domains directly into software workflows while elevating them into machine-verified trust anchors in an increasingly AI-mediated internet. more
ICANN reopens applications for new top-level domains after 14 years, charging $227,000 per bid while tightening rules, as it seeks to expand multilingual access and reshape competition in the internet's naming system. more
A surge in AI startups has exposed a domain-name shortage as premium .ai addresses vanish. With ICANN's next round years away, legacy TLDs and repurposed namespaces are racing to capture unmet demand. more
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