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Noteworthy

10 Years of Radix and New gTLDs: An Interview with CEO Sandeep Ramchandani

Domains and Creators: Connecting Creativity, Clout and (Brand) Custody

Building a More Inclusive Internet for All: A Radix Initiative

New TLDs / Most Viewed

French Supermarket Giant LeClerc Turns On DotBrand

Earlier this week French supermarket giant E.Leclerc launched a new site for their sports' goods. The key change? The new site lives at sport.leclerc. Leclerc, which employs over 94 thousand people, is one of the companies that opted to get its own "dotbrand". While some companies have rolled out a variety of different things on their own domain extension it's still rare to see a brand launching anything with mass market appeal using their own TLD. more

New BMW Site Aligns .bmw TLD With the Company’s Future

With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We've seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). more

Google’s Most Popular and Least Popular Top-Level Domains

What are the most popularly used top-level domains (TLDs), or at least, which are the ones that show up on pages indexed in Google? I wondered this yesterday after seeing a news article stating that the registration of .cn (china) top-level domain names topped 1 million for the first time ever by the end of 2005. more

How Did We Get Here? A Look Back at the History of IANA

October 2016 marks a milestone in the story of the Internet. At the start of the month, the United States Government let its residual oversight arrangements with ICANN over the operation of the IANA lapse. No single government now has a unique relationship with the governance of the protocol elements of the Internet, and it is now in the hands of a community of interested parties in a so-called Multi-Stakeholder framework. This is a unique step for the Internet and not without its attendant risks. How did we get here? more

ICANN CEO Farewell Letter Overlooks Innovation

Departing ICANN CEO Fadi Chehadé has penned a goodbye letter to the organisation's Board as he prepares to leave this March. The 7-page letter reads like a long list of Chehadé's achievements since he took over the helm in 2012. Whilst there can be little doubt about Chehadé's tireless energy and dedication to making ICANN a more effective governance mechanism for the Internet, his celebration of the last four years seems to overlook one important opportunity. more

.brand Progress - The Mid-Year Analysis

Google. BMW. Dell. Canon. Deloitte. Chanel. Microsoft. Audi. Cisco. Leaders in their industries, household names, game changers in business and technology. And just some of the brands that have launched their .brand TLDs so far in 2016. As we reach the mid-way point of this year, it provides a fitting checkpoint at which to reflect on the progress we've seen over the last six months. more

.cancerresearch - Can a New TLD Beat a Global Disease?

I wish cancer research didn't exist. Imagine a world without cancer, where a cure existed to eradicate this disease. Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation. Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. more

The State of DNS Abuse: Moving Backward, Not Forward

ICANN's founding promise and mandate are optimistic -- ensure a stable and secure internet that benefits the internet community as a whole. Recent months, however, have highlighted the uncomfortable truth that ICANN's and the industry's approach to DNS abuse is actually moving backward, ignoring growing problems, abdicating on important policy issues, and making excuses for not acting. Further, the impending failure of ICANN's new WHOIS policy to address cybersecurity concerns will add fuel to the fire, resulting in accelerating DNS abuse that harms internet users across the globe. more

SEO and New dot Brand gTLDs

According to a recent study carried out by Custora in the USA, search engines -- paid and organic -- represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy? more

2016: The Year That Was in .brands TLDs

Back in June, I wrote about the progress of .brands at the half-way point of the year. At the time, the total number of domains registered in .brand TLDs had grown by 238% in just six months, including a number of significant, high-profile .brands that had publicly launched. I also shared several broad patterns of usage that had started to emerge. As we approach the end of 2016, let's take a look at the year that was. more

Domain Name Association Outlines Healthy Practices as Part of Key Initiative

The domain name system is in good health. But it's about to get even better. The Domain Name Association (DNA), the Internet domain industry's trade association, undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It's an ambitious, self-motivated effort to build on the DNS' already secure and stable platform and meet select challenges head-on, before they develop. more

Geo and Brand TLDs Only for a 2019 Second Round of New gTLDs?

Let's be clear: right now, any statements on when (or even if) a follow-up round of new gTLD applications might happen are pure conjecture. The first round closed on April 12, 2012. Since then, the pressure has been increasing for ICANN to actually live up to the guidebook premise of launching "subsequent gTLD application rounds as quickly as possible" with "the next application round to begin within one year of the close of the application submission period for the initial round." But that deadline is clearly not going to be met. more

Brand Top-Level Domain and Brand Value

Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more

Google Launches Corporate Blog ‘The Keyword’ on .Google Domain

As momentum builds in the world of .brands, there are some major players we as an industry have been watching closely for an indication of how their branded TLDs will become part of their digital strategies. .brand websites like these from high-profile tech leaders and influencers can be the best publicity for brand TLDs as a whole; as their involvement and buy-in acts as a significant endorsement of the .brand movement. more

December 2016 Dot Brand Insights

The dot brand observatory is a research program on brands who registered their name at the top level of the internet domain name system -- the DNS. The research looks at the registration of second level domain names by brands, but also the use of these domain names to provide services and experience to customers. This research is carried out every other month, and we illustrate hereafter a certain number of highlights of our December analysis. more

Industry Updates

BRG to Share .Brand TLD Updates and Insights for Applicants at ICANN81 in Istanbul

Unstoppable and Radix Launch “.pw” Domain Extension for Public Wallets

Radix Achieves Record Premium Domain Sales in H1 2024, Led by Surging Interest in .Fun

Radix Releases H2 2023 Premium Domains Report, Reaches $4.8M in Total Premium Domain Name Retail Revenue

Radix Launches Linklab - a Tool for Creators to Brand Their Link-In-Bios

Unveiling Global Domain Activity Trends in Q4 2023

eCommerce Business on .Store Sees More Traffic and Visibility; 12-Month Study Indicates

Historic Sale of betting.online by Radix Sets New Record for nTLDs

Radix’s Releases H1 2023 Premium Domains Report, Reaches $4.6M in Total Premium Domain Name Retail Revenue

Domain Name Industry Brief Quarterly Report: DNIB.com Announces 356.6 Million Domain Name Registrations in the Second Quarter of 2023

Radix Launches RFP for a Registry Service Provider (RSP)

Radix Raises the Bar for Digital Engagement With the Spotlight.online Contest

Advocacy and Recommendations from the Brand Registry Group on gTLDs, Closed Generics, and IDN Policies

Largest Social Media Creator, MrBeast, Relaunches His Official Merch Store on mrbeast.store

Radix Releases 2022 Domain Renewals Data