Domain Names

.Nxt - You Are All Cordially Invited

There are only a few occasions in any of our lifetimes where what we know and have grown used to is turned on its head. We have now lost the generation that heard radio for the first time; there are only a few who can recall the first television pictures; but many, many more saw color appear on their screens for the first time.

ICANN, the New gTLD Program, and Our Responsibility for the Internet

When ICANN approved the New generic Top-Level Domain (gTLD) Program in Singapore in June 2011, it pushed the activities in this space to a new level. I think we will all agree that everyone involved are very busy working on new gTLD applications and getting organized per the Applicant Guidebook requirements. This to be ready in time for the 12th of January 2012 ICANN new TLD Program launch date. However, good activities also brings along bad activities.

Interview: Antony Van Couvering on the New TLD Opportunity

I recently caught up with a former colleague Antony Van Couvering. Many here on CircleID probably know him, he's been active in the domain name business since the late 1990's. With the new Top-Level Domain (TLD) issue so white hot and with Antony's firm right in the mix, I thought it was time to get his take via an interview. If anyone has questions (or challenges perhaps?) to anything below, I'm happy to forward to Antony for a response.

Is Your Company on the Sidelines for Getting Its Own TLD? Here are 6 Questions Worth Considering

By now, I've probably spoken with close to a hundred brand owners who are all trying to make some very important decisions about whether or not to apply for a new generic Top-Level Domain (gTLD). Everyone wants to know what "the other guy" is doing. But for the most part (with the exceptions of Canon and Hitachi), brand owners have been tight-lipped about their intentions. Even in a recent New gTLD webinar hosted by MarkMonitor (primarily attended by brand owners), when asked in an anonymous poll whether they intended to apply...

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back.

New TLDs: Finance Dept. Role, Part 2

Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start.

How to Abolish the DNS Hierarchy… But It’s a Bad Idea

There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes.

Focus on gTLD Niches, Not on the Number of Registrations

Applicants for the recently approved launch of new generic top-level domains (gTLDs) should seriously take into account niche markets instead of focusing on the number of registrations. Drawing on failure and success drivers when it comes to Internet start-ups, it becomes clear that the failures of recently introduced generic top-level domains (gTLDs) - such as .biz and .info - are due to their focus on the number of registrations (i.e., scale) instead of focusing on niche markets. On the other hand, start-up successes have been consequences of prudent initial niche strategies.

Top-Level Domains and Search

Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today...

Outsourcing and Registry Operations Present Challenges to New TLD Applicants

After ICANN announced in Singapore approval of the new Top-Level Domain (TLD) program, we heard many prospective applicants say they would start asking registry infrastructure providers to break down their costs into registration and resolution components. The last few TLD launches have shown that although you can achieve some respectable registration volumes for new TLDs, chances are it will take some time for content to be associated with the domain names, and hence, resolutions to pick up.