New TLDs

Another Free Registry Software Option

Google has recently announced the release of Nomulus, its free, open source registry software, triggering discussion of its impact on the industry. Afilias has over 15 years of experience in registry operations, and offers the following initial thoughts... First, free registry software is not new.CoCCA has offered this option for years, and TLDs such as .CX (Christmas Island) and .KI (Kiribati) use it. It is supported on a "best efforts" basis and appears to meet the limited needs of a few small operators. more

Using Dot Brand Domains in Brand Communication

A certain number of brands are using a dot brand domain as their main actual website. The following analysis looks at how dot brands are used in brand communication. Are brands communicating about their domain names, or are domain names supporting brand communication? Dot brand corresponds to the ability, for a certain number of pioneering brands, to use their brand name at the top level of the naming system for their own purpose, in parallel to a dot com or a country code. more

.US Hosts its Annual Town Hall Meeting

Neustar, a leading provider of registry services, is hosting a Town Hall meeting this month for the United States' country code Top-Level Domain, .US. Neustar introduced the .US Town Hall last year to reflect our commitment -- and the Commerce Department commitment to the bottom-up, multistakeholder model of DNS management. The public forum is an important part of ensuring that .US continues to be a vibrant namespace that reflects America's diversity, creativity, and innovative spirit. more

The .nyc High-Bid Auctions

There were highs and lows in city hall's rollout of the .nyc TLD last month. Early on we were cheered when we received notification that our application for the JacksonHeights.nyc domain name had been approved. And with the de Blasio Administration committed to putting the city's 350+ neighborhood domain names under the control of local residents, we began to imagine that our decade-old vision of an "intuitive" city Internet might materialize... more

Google Launches Corporate Blog ‘The Keyword’ on .Google Domain

As momentum builds in the world of .brands, there are some major players we as an industry have been watching closely for an indication of how their branded TLDs will become part of their digital strategies. .brand websites like these from high-profile tech leaders and influencers can be the best publicity for brand TLDs as a whole; as their involvement and buy-in acts as a significant endorsement of the .brand movement. more

A Look at New gTLDs Numbers… We’re Doing Good

Like it or not, new gTLDs are here and they're here to stay. If it is still common to read that the ICANN new gTLD program was a failure and few users are using new domain names, numbers show the opposite. I recently read very rude critics addressed to new gTLD applicants but surprisingly, critics often come from ".com" investors and my understanding of this is that new domain names lower their margins ...since the domain name offer is now larger. more

SEO and New dot Brand gTLDs

According to a recent study carried out by Custora in the USA, search engines -- paid and organic -- represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy? more

Observation from Seminar on IANA Function Stewardship Transition Held by CAICT

On August 16 of 2016, the US Government announced its intention to transit the stewardship of the Internet Assigned Numbers Authority (IANA) function to the multistakeholder community upon the expiration of the IANA function Contract as of October 1 of 2016, barring any significant impediment... This announcement attracts the close attention of Internet community around the world and also in China. more

Domain Name Association Supports IANA Transition, Petitions Congress to Move Forward

I recently sent a letter to congressional leaders including Speaker of the House Paul Ryan; House Minority Leader Nancy Pelosi; Senate Majority Leader Mitch McConnell and Senate Minority Leader Harry Reid expressing the Domain Name Association's support of the U.S. Administration's planned transition of the Internet Assigned Numbers Authority (IANA) to the global multi-stakeholder community under the stewardship of the Internet Corporation for Assigned Names and Numbers (ICANN). more

Refutation of the Worst IANA Transition FUD

Of all the patently false and ridiculous articles written this month about the obscure IANA transition which has become an issue of leverage in the partisan debate over funding the USG via a Continuing Resolution, this nonsense by Theresa Payton is the most egregiously false and outlandish. As such, it demands a critical, nearly line by line response. more